You’re either are the type of person who is into customising or someone who just wants everything handed to them readily designed. If you fall into the first category, then the options can sometimes feel limited, particularly for leather goods. An initial here. A monogram there. Stamped on a hand tag or one pre-designated area of a bag or wallet.
Coach’s customisation service began with that standard monogramming service, albeit with an ultra extensive range of emoji motifs (my current very useful card case holder bears a silver unicorn courtesy of Coach). Then when their New York and London flagship stores opened, a far more complex Made to Order service was introduced for the Rogue bag with over one million possible combinations – a serious customisation affair, aimed at fanatical bag connoisseurs who like to feel up leather swatches and obsess over bag linings.
Now the Coach House craftsmanship bar has begun to offer a more free-handed type of customisation in the form of Coach Create. With an arsenal of Tea Rose leather appliques, metal souvenir pins and rivets that have featured in Stuart Vevers’ recent collections for Coach, you can basically create your own ornamentation design, using Coach’s Dinky, Saddle or Clutch bag in a myriad of colours as your canvas.
Even the usually swiftly decisive me (shop assistants love to raise their eyebrows at my ten minute shopping strategy of marching straight to rail, choosing something and then hotfooting it to the till without trying it on) was slightly flummoxed by all of these elements at my creative disposal. Or it could well be that I’m just not very visually creative at all. My Coach craftsman for the day Alex, who heads up the London flagship’s Customisation Bar, was telling me that people had been coming in creating constellation designs out of rivets and the like.
Oh! I know! How’s about a Clown Face on a cornflower blue Saddle bag? Yes! That’s my creative genius unleashed. Not. I basically honed in on the charming metal pins and thought, SMILEY FACE! Clever, right? In all seriousness, my juvenile example of Coach Create’s customisation options isn’t at all representative of the cool possibilities that the service offers, combined with the experience of seeing it all expertly hammered, sealed and delivered with a monogrammed smile. And on strategic level, spending an hour or two in Coach’s store of course prolongs the shopping “experience” – the all-important word that has come to define a generation that isn’t satisfied with something purely material. Anyway, I digress. You go Create. Make wise choices.
Coach Create now available at Coach House, 206 Regent St, Soho, London W1B 5BN
This post is part of an ongoing partnership with Coach