Whilst I’ve been out in Seoul and now Hong Kong, I’ve become that annoying girl welding a giant phone and Face Timeing unnecessarily on the go, because a normal phonecall doesn’t suffice anymore. In addition to being able to see and speak to the boy, it’s also nice to check up on the physical state of the house. You know I’ve been away from home long enough when I yearn to hoover up balls of fluff on surfaces. Homesick is an understatement.
Before I left, I got my fill of my N15 hood with a shoot I did to celebrate Gucci‘s revamped e-commerce site. It’s not the first time these streets have seen expensive fashions floating about but somehow, these particular Gucci ensembles don’t fall into a chasm with my surroundings. Simple isn’t the right word but they’re certainly the less decorated pieces from Gucci’s spring summer 2016 collection.
Now that it feels like Alessandro Michele has properly bedded into Gucci, tending to his garden of flora, embellishment and emotive energy, it’s time to get down to the nitty gritty of proving any previous naysayers wrong with solid sales. Gucci’s profits are on the up and if recent visits to various stores (in London, Paris and in Milan) are of any indication, then 2016 should see that revenue graph trend tilt upwards. Seeing it physically bought and worn in real life is the all-important component to the 180 degree transformation of the house. For all the ornamentation on the runway – the romantic prints, the lavish embroidery and the abundance of frou in the form of marabou, sequins and cats, there is something beneath all that surface that is anchored to a reality and also to the recognisable codes of Gucci. It’s why loafers with pearl studded heels are flying out of the stores and onto the pavements. Likewise there’s a resurgence of appreciation for that famous tri-color of forest green, deep red and navy blue. And in a short period of time, Michele has established his own Gucci tropes that fall into a familiar lexicon of masculine day suits, pretty Sunday Best dresses, topped off with slippers, glasses and a hat of some sort. It’s this appealing consistency that is working.
In the cold light of an N15 day, these Gucci garms stand sturdy and don’t seem nowhere near as fanciful or whimsical as perhaps the runway shows might suggest. All the better to breathe a different life into Michele’s rose-tinged, Glen Luchford-lensed vision.
Gucci lace dress with web knit worn with vintage Gaultier Junior top underneath
Gucci Princetown flower jacquard slipper worn with Tabio glitter socks