Future Maison

Future Maison

>> I’ve been on a vintage Courrèges fixation for a while now, which means I should be jumping for joy over the recent news that present day Courrèges, under ownership of former ad execs Jacques Bungert and Frédéric Torloting, will be revived under the creative direction of Sébastien Meyer and Arnaud Vaillant, who had their own label Coperni Femme.  All the better to go with that Mod spangly bulbous make-up collaboration with Estée Lauder right?  And yet despite my love of Courrèges and what that name stands for, the news does vaguely puzzle and perturb me.

Once again, we have another set of names thrown in to the ring of ‘Maison Madness‘.  And yet another promising young label is put on the pyre and sacrificed.  Rather than slogging it out to build something great on their own, they’d rather attempt to revive a once-great name with ready made investment.  I don’t blame Meyer and Valiant in the least.  The assurance of investment into the duo as talented designers is too much of lure to resist and of course, the name name Andre Courrèges is a great one.  What the duo did for the short lived Coperni aesthetically lined up with the clean lines and space age hinting fabrications of yesteryear’s Courrèges.  And I don’t doubt Meyer and Valiant will come up with the goods.  But will their employers have enough foresight to realise that rebuilding a moribund ready to wear house can’t be done in season or two?  Wouldn’t it have been better to attempt to build 21st century’s answer to Courrèges rather than flog a name that won’t actually mean much to most of today’s audience?    

Yeah, yeah, broken record Susie.  Play that one again.  I don’t say any of this lightly.  I have a deep deep love for Courrèges.  And the vintage pieces that I’ve got my eye on (thanks 1st Dibs…) are going to burn a deep deep hole in my pocket.  Wouldn’t it be much better if these once-great couturiers were left in the past, with their legacies still intact and admired, through preservation of memory and garment?  And then we can be free to go forth and forge a future with new designers that have their own names above the door?

IMG_2672Courrèges’ collaboration with Estée Lauder – not sure whether to display or use these cosmetics…

courregesChoice selection of vintage Courrèges pieces on 1st Dibs







Leave a comment
  1. Hoda

    2015-05-29 at 4:57 PM

    Oh my gosh these photos/collages are amazing! I actually am not a huge fan of vintage fashion but I think these photos are starting to really make me find a new kind of inspiration! I’m not really sure whether or not their legacies should stay in the past rather than trying to forge a new future, because would the latter necessarily tarnish the former?

    <(') Hoda | JooJoo Azad, a fashion + social action blog

  2. sasa

    2015-05-29 at 6:03 PM

    Always so inspiring:P

    Shall We Sasa

  3. Ellie Ramsay

    2015-05-29 at 9:06 PM

    I love the clean cut look of this style x

  4. Tolly Dolly Posh

    2015-05-30 at 10:17 AM

    Very true indeed! I say, if it needs reviving… it probably shouldn’t be revived. I have started to think that the fashion industry is stuck in a rut, so it would be nice to see new innovations rather than just building upon “names”. 100% agree with what you’re saying!

    Tolly x

  5. lindsey via vegas

    2015-05-30 at 7:51 PM

    I agree with you.. (can’t they just leave well enough alone)..But I think it is of todays “way” to take something beloved and butcher it into something else. The “butcher” never sees it as they did something wrong; they think they are making things “better” or “new/modern.” This upsets me too. Sometimes things need to grow on their own…not ride someone else’s coat tails and lessen someone else’s vision…

    oh well, what do I know..;)

  6. Ana

    2015-06-01 at 5:19 AM

    This is something that has been bothering me beyond fashion – in the last few years there has been a slew of remixes, revivals and almost-covers, in music and film, that I’m starting to wonder if we’ve lost the ability to innovate.

    Of course we haven’t, but…

    • susie

      2015-06-01 at 8:11 AM

      Good point, it’s a malaise that affects realms beyond fashion… but apparently there is an art to the remix, the revival and the cover?

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