Our Future.  Solidarity.  Unity.  Suffragette.  Choice.  These words punctuated Katie Hillier and Luella Bartley’s latest collection for Marc by Marc Jaocbs and despite the fact that they were tapping into the youthful energy of protest rather than any specific political oeuvre, it was hard not to think about the way this dynamic duo has set about clothing a new generation of MBMJ customers and imbuing them with the idea that it’s ok to be into fashion and to think of other things.  You can’t help but think back to Chanel’s faux protest last season where feminism felt like it was being mocked rather than amplified .  Difference being that Hillier and Bartley’s slogans (once again designed by Fergus “Fergadelic” Purcell) feel heartfelt.  Perhaps it’s also down to Hillier and Bartley being women, who have more than had their say about the subject of girl power through their collective output.  And in the context of Marc by Marc Jacobs’ youth-centric vibe, those aforementioned words rendered over the military-infused 1960s youthquake slash 1980s new wave silhouettes are more than likely to positively engage with a generation of girls (and young-at-heart women) who are thinking about feminism, our shaky political and economical climate and a future plagued by rising student debts, unaffordable rent and inequality between the rich and poor.

Bartley and Hillier insisted that they were thinking about an upbeat optimism amongst the youth they know; that they can incite change if they want to.  They called their girls “charming vigilantes” as New York Guardian Angels’ citizen patroller berets and studded stomping shoes were contrasted with a swirl of William Morris prints.  Namely his famous Strawberry Fields and Acanthus prints in army-derived shades of green and blue and comrade red – from a distance, they almost looked like camouflage.  Bartley and Hillier chose to use the prints, not just as a traditional contrasting foil, but because Morris himself was a social activist.  The duo were making a fervent point that you can be interested in all things related to aesthetics and be engaged with what’s going on in the world around us.  Politicising fashion has never been an easy ride but in this instance, Hillier and Bartley’s intentions come off as genuine and better yet, positive.  Those words that ring around the collection aren’t pithily employed.  For the lucky ones that can afford it (although I’m pleased to say that despite MBMJ’s renewed and revived status, the prices haven’t rocketed since Hillier and Bartley’s arrival) they can wear these clothes and be children of their own revolution in the making – whatever that may be.

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Comments (16)

  1. The location is amazing…
    XOX, Gap.
    http://www.gaptoothedgirl.com

  2. K says:

    “And in the context of Marc by Marc Jacobs’ youth-centric vibe, those aforementioned words rendered over the military-infused 1960s youthquake slash 1980s new wave silhouettes are more than likely to positively engage with a generation of girls (and young-at-heart women) who are thinking about feminism, our shaky political and economical climate and a future plagued by rising student debts, unaffordable rent and inequality between the rich and poor.”

    … Although I imagine the designers themselves would quite like the rich to stay rich, given that they are producing a luxury good. The price point may not have rocketed, but it’s still £400 for a dress. For me, this is just the hijacking of revolutionary politics to sell clothes, same as Chanel.

  3. Sindy Adams says:

    Your blog is so awesome! Btw, one of my friends just showed me a
    website with a cool new app that helps you find your exact size in any brand, based on your measurements! You guys should check it out;) http://virtualfit.dk

    • Sandra Holmes says:

      (www.virtulfit.dk) That’s sounds very interesting! This would really help me out both for online and off line shopping! I have just emailed them to ask when I can get it! THANKS for the tip 🙂

      xoxo

  4. Ah! I’m in love with all of those pieces!

    http://www.thatnewyorkgirl.com

  5. […] All Rise MBMJ Army […]

  6. fannyfan says:

    I love the fannypacks- I’ve been looking for a cute something that I can wear out and keep my phone in, while keeping my hands/shoulders free. Nothing more awkward than dancing with a purse. I saw a really cute wristlet pouch by a Thai designer- I think she won a reality TV design competition put on by Vouge in Thailand, I think that would also hold a phone.

  7. kate says:

    Great articles! I love your blog, and the one I also love is written by Daria Shapovalova, who is also contributing to style.com and nowfashion.com Check her work at: dariasdiaries.com

  8. konstantina says:

    These clothes look amazing!Great article!

    http://www.kmeetsstyle.com/

  9. Emmanuelle says:

    The pictures are awesome !
    I wouldn’t wear this collection, but the energy coming from it is communicative and positive.

  10. Avi moalem says:

    No one mentioned bubbles shooter game…
    The best simply game ever. The popular game since 2001. This game has record for the game that created for kids but played by adults..
    Want to try as the past
    Enter: http://play-bubbles.blogspot.co.il/

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