A twenty minute walk on foot from the Marni show this morning, along which I got to pat a cute dog, see a more quiet and residential side to Milan and then arrive at Marni’s Flower Market, was enough to perk my entire Milan Fashion Week up.  When you’re funnelled around shows and appointments for hours on end, stuck in traffic, it’s a pretty distorted view of Mllan.  Therefore Marni’s Flower Market on the one day of full one sunshine we got during the week was respite indeed.

Marni gently kickstarted celebrations for its 20th anniversary, not with a private exclusive party in the murky depths of night time but an open-to-the-public flower market held in the beautiful Rotonda della Besana with proceeds going to children’s charity Vimala, aiding Tibetan children in India.  The product, created exclusively for the market for all your dream garden needs, had a similarly global humanitarian approach.  Brightly coloured with zebra’s faces came from Zambia and animal wire sculptures of giraffes and flamingoes were made by women in Colombia.

Virgin green-fingered me is just beginning to get stuck into the process of nurturing an outdoor space.  If I was living in Milan, I would have gone buck wild at the market, buying up enticing packets of seeds, bulbs, garden chairs, PVC bags with primary hued gardening tools.  The biggest sellers of the day were definitely the printed PVC tote bags, in various sizes, displayed as vase and bouquet holders.  Through the totes and throughout the market as seen on the bouquet wrapping paper, and at the craft stations set up for children, where you could make yourself a printed kite or, some beaded and floral jewellery, Marni’s aesthetic could be seen everywhere.  It really asserted a lifestyle element that you can see glimpses off through Marni’s clothes and the stores and in their participations at events like Salone Mobile but here was fleshed out completely, down to the stall selling various kinds of carrot cake or the uniforms the market stall staff were wearing (layered boat neck top, a perfectly tied neckchief, cropped trousers, a navy apron and hand painted canvas shoes).  It was a real generous act of giving, not just in the charity aspect but in the aesthetics and the fact that you felt like you could stay there for a while and really enjoy it as opposed to stopping by five minutes just to make some mandatory appearance.

Seen in tandem with the S/S 15 collection that Marni sent out before the market opened up  and you could see the correlation between the two.  What started off in neutral jutes and linens built up to a floral crescendo where prints of daffodils, lilies and daisies – the recognisable heroes of a garden – are blown up, abstracted and given a strong textural treatment in different ways be it through metallic jacquards, a crepe-embroidered fluffy technique or printed leather.  Marni has always excelled at flower power but here it was also the asymmetric shapes, built up by petal-like curves and added swathes of pleating that gave the collection some substance, weighted down by the Teva-esque sandals and circular pipe heels.  And the swinging drawstring bags and fringed totes?  Big enough for a shop and a gander at Marni’s Flower Market for sure.  The show to market experience was a treat.  Just wish my garden could have benefited from Marni’s act of generosity.

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Comments (21)

  1. la modesti avec le style says:

    Wonderful 🙂

    http://lamodestieaveclestyle.blogspot.com/

  2. ARI says:

    Great idea and beautiful collection! xx-Ari
    http://www.thedoubledenim.com

  3. rbi says:

    The good thing is you do not need some other ornaments for this theme, just probably a few
    rocks and plants. The house is also not counted as an asset if an adult child lived there for the preceding two years and
    acted as a caregiver. Your goal is to buy and sell a property as
    quickly as possible, ensuring that you move on to the next deal.

  4. This unconventional location is stunning! I love when the show expand itself outside runaways!!
    XOX, Gap.
    http://www.gaptoothedgirl.com

  5. Beautiful!! Those flowers look amazing
    xo
    http://www.laurajaneatelier.com

  6. Lianne says:

    Marni is one of my fav labels, the show looks absolutely amazing and refreshing, thanks for sharing!

  7. Merle Bryant says:

    My Heart Be Still !!!
    Marni creative sublimity

    Thank You Susie,Style Bubble, Well Done.

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  9. This was one of my favorite shows of the season so far. Really enjoyed seeing all your photos. So much more to take in then what’s available on style.com! Hope you’re managing to survive fashion month Susie! xx

  10. eclética and chic says:

    Amazing inspiring photos!

    http://ecleticaandchic.blogspot.pt/

  11. Having read this I thought it was very informative.
    I appreciate you finding the time and energy to put this informative article together.
    I once again find myself spending way too much time both reading and commenting.
    But so what, it was still worth it!

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  12. The Provoker says:

    One of my favorite shows from Milan, it was just fresh (cut flowers), fun, and very very Marni. The textures, the cut, the asymmetry was surprisingly commercial, so I’m predicting it selling very well. The footwear is tempting to try on, perhaps we will succumb to a pair or two, as well as one sleeveless ruffle dress with peaking pleats, mmm mmm!

  13. […] Celebrating their 20th anniversary, Marni created a gorgeous pop up flower market on the last day of Milan Fashion Week, and we really want to go! – Style Bubble […]

  14. […] Marni’s Flower Market @ StyleBubble […]

  15. Darin says:

    It’s wonderful that you are getting ideas from this article as well as from our discussion made here.

  16. Penguin says:

    so inspiring colorful photos 😛

  17. stephanie parker says:

    Wow! Amazing collection.The floral pattern looks super cool.I think you should have been accessorised it with something like this.

    http://daryalondon.co.uk/shop/bracelet/sara-plum

  18. P.Emily says:

    How inspiring they are…!

  19. […] Celebrating their 20th anniversary, Marni created a gorgeous pop up flower market on the last day of Milan Fashion Week, and we really want to go! – Style Bubble […]

  20. […] from http://www.stylebubble.co.uk. Please do yourself a favour and have a look at the links, photos are just […]

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