As I entered Koko, three hours or so before the Hermès Silk Ball was about to kick off, I was trying to sift through my foggy brain to remember the last time I was there.  It may have been seven or eight years ago.  It may have been a Foals gig.  I may have licked the gilded and red statues that adorns the interior.  It’s all a bit of a haze.  On this occasion though, Koko was no longer a drunken blue of red and gold but brought up to high definition thanks to Hermès lifting the venue up with illuminated prints of their silk scarves dotted around and a central tunnel of silk leading to the middle level of this cavernous space.  To put this all into context though, a party hosted by Hermès at Koko, with guests that included not just fashion industry peeps and a select group of Hermès clients but also a diverse crowd of competition winners (hosted on this blog and through my Instagram) and bloggers, is an unlikely combination.  With Hermès’ silk offering – their “fun” product – they wanted to stray beyond the polite boundaries of a luxury house like Hermès.  Fun was certainly the operative word.  

It was a memorable night filled with good old fashioned, unpretentious and non-wanky fun.  A fashion PR, who I had invited walked in and said “This doesn’t feel like a fashion party.”  An hour later and she was slurring enthusiastic words in my ear about how much fun she was having.  Not resembling a fashion party is a good thing, if we take typical “fashion party” to mean fashion industry folk dropping in for five minutes to an event, having one begrudged drink, saying “Hi/Bye!” to a PR to ensure that they’ve registered on their radar and looking around to see if there are any opportunistic conversations to be had with somebody better/cooler/higher up on the rungs.  The crowd was hugely diverse and thanks to everyone coming up to me every two minutes to say  “Thank you!  I’m one of the competition winners!” (yay for saying “Hi!” in real life – take that, virtual world), I learned that a mix of fashion/textiles/journalism students, designers, illustrators as well as accountants and lawyers were present with their plus 1’s.  By and large they were people who probably hadn’t experienced aforementioned sad-face fashion party.  They were up for it, enthusiastic and tellingly many of the competition winners who entered the venue bang on at 8pm stayed until the glitter and confetti-strewn end at midnight.

Therefore first and foremost, Hermès have to be commended for even allowing such an event to happen and eschewing luxury fashion etiquette norm.  Then there were the many bonuses because Hermès had thought of every single detail to make the night full of fun nuggets to take away.  The dessert buffet laid out with edible flower-strewn profiteroles, fruit platters and all kinds of fondants/mousses/creams.  In abundance were pulled pork sandwiches, burgers and lobster rolls too.  Route to fun?  Food.  Eating is certainly not cheating.  Upstairs on the upper level, was a Room of Transformation, with a gang of make-up artists ready to adorn your face and hair with flowers, butterflies or both in your chosen colour scheme.  There was a Room of Emotion where the mystical Stefan read your fortune with both silk and tarot cards.  Mine was Phoenix Cheval – some kind of embodiment of fashion’s past and future.  Intense!  There were the creatures – a Princess, a Cheval, a Faune and a Phoenix – parading around in incredible costumes constructed out of Hermès silk.  There were the chameleon photobooths set up by the dancefloor for guests to be draped in silk and pose against matching walls to echo their S/S 14 Soie Folle campaign.  Photos would be sent to guests as a souvenir of the night.  People were astonished by the level of detail and care that had gone into it.  It wouldn’t have surprised the more cynical crowd and in truth there was a deliberate intention to create Insta-friendly fodder, inviting everyone to squeal, snap and  share.  But that generosity was appreciated and happily reciprocated, havine done a quick search on Instagram/Twitter.  Satisfaction from both parties.  

On the subject of dress code, Hermès may have asked us to metamorphose into Beauty or Beast with masks and fantastical make-up.  However it was all open to interpretation.  Nobody was going to be barred if they didn’t arrive in full ball regalia.  Some people dipped their toes into dressing up.  Some people were full on (thumbs up to the two guys who turned up looking like extras from the Amadeus masquerade ball scene).  If you wanted to gussy up your look, Hermès’ handsome hosts and hostesses were handing out paper cut-out masks and wetting temporary tattoos on the skin.  As much as I fantasised about an 18th century mantua dress covered in Hermès silk, that wasn’t going to happen and so even I, lover of all things new-and-shiny, dug out a trusty Rachel Comey print dress and let the Hermès scarves do their knotted and draped thing.  Paired with a some jingle jangle by jewellery designer Lucy Folk, I *think* I was going for a sort of, ish, kind of, not-really, tropicana theme.  Rule of thumb when it comes to good old-fashioned fun – not being overly precious about what you’re wearing.  

It’s no ball without dance.  And this was the part that Hermès really aced, considering that so many fashion parties consist of people standing cooly on the dance floor, drink in one hand, business card in the other.  They called upon an amazing group of Vogue-ing dancers, who performed at regular intervals during the night and then urged the audience to “Silk It Up” with easy-to-learn routines.  And yes, loads of people participated.  At one point, I looked down from the top tier balcony to the dance floor and stage and thought, “OMgeeeeeeee, it’s like a She’s All That co-ordinated prom scene!” with people dancing routines in sync and in line.  My hands were clicking on a camera as opposed to Vogue-ing but it was awesome to watch.  I chose to break out with cheesy moves in the last hour instead.

The results of the evening? A barefooted walk home, a cracking headache the next morning and a tasty bacon sarnie as a hangover cure.  That’s the sort of fun I remember having the first time round when I used to frequent Koko.  Some things don’t change.

P.S. I forgot to take a picture of the lovely MC Orla who led the proceedings of the night.  I have to apologise for subjecting her to half an hour of the most haphazard, improvised styling session as I tried to fashion an outfit out of scarves for her.  There is a reason why I’m not a proper, legit stylist.

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0E5A1503Rachel Comey dress, Comme des Garcons sequinned sleeve, Minju Kim x Acrobat shoes, Lucy Folk jewellery, Peaches and Cream earrings and a ton of Hermès scarves…

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The Room of Emotion with Stefan…

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The Room of Transformation…

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Creatures of the night…

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0E5A1680Lou and Joe all wrapped up

0E5A1596One of my favourite outfits of the night to the right.

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0E5A1825Princess Julia in Meadham Kirchhoff and her friend in vintage Mugler

0E5A1975Grrrrr…. Ryan Lo

0E5A1686Gary Card in Mexican mask

0E5A1812Bethan Laura Wood looking awesome as usual

0E5A1651Strike a pose…

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0E5A1780Lisa King twirling around in her silk prints…

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0E5A1836Sister Lau’s unite!

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0E5A1996Love that illustrator Clara Gomez came and decided to draw some of the guests and creatures

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Comments (28)

  1. ailynk says:

    Hermes ball omg.. so cool

  2. Kathryn says:

    Looks like such an amazing and fun night!
    http://www.liquidgrain.co.uk/

  3. […] Thank you Hermes and Susie Bubble for an amazing evening! You should have a look at StyleBubble’s photos of the event: http://stylebubble.co.uk/style_bubble/2014/06/havin-a-ball-2.html?utm_source=feedburner&utm_… […]

  4. Catherine delightville says:

    We had such a fantastic night! Thank you so much! X x x

  5. Kylie says:

    This party looks spectacular! Yes I have stopped going to fashion’y’ parties in the most. It’s great for networking, but I really like to attend things I can get some blog content out of. I would have gone all snap happy at this!

  6. EFFENSHION says:

    Oh Susie, I love your style! You’re the best font of inspiration for me!!!
    but here you have overcome! this outfit is the most fantastic thing I ever seen!!!
    Chiara
    ♡EFFENSHION…essence † fashion

  7. Juliet says:

    Of course Hermes would pull of such an incredible night 😉 Amazing photos Susie! Love the colours

  8. Emma says:

    Wow, this looks amazing and so much fun! The outfits look great, such creativity, wish I was there!

  9. Anastasia says:

    Beautiful pictures and amazing concept for an event, Hermes has good taste…
    xx
    http://fashionpeekaboo.com

  10. Albertine says:

    You look so fabulous, Susie! Amazing concept!

    http://fashion-soup.com/

  11. Looks like an awesome night!

  12. Cate Adair says:

    All of the fabric and pattern play in this photo set has me so inspired to put together some fun extra layered outfits! For some more bold print looks, have a look here: http://www.fash365.com/2014/06/stake-your-ground-dare-to-stand-out.html

  13. Good old fashioned and all having different styles.

  14. Hermes ! that looks all very full of colours and prints! and as a print lover i am ravished !
    https://printsofblume.wordpress.com

  15. Precious about what you’re wearing.

  16. Hope all could enjoy in this fashion party

  17. Fashion party shows different way of dressings for both men and women

  18. All could enjoy fashion party.

  19. All should admire, mostly fashion/textiles/journalism students.

  20. Most of them like new and trendy fashion.

  21. stephanie parker says:

    Wow! this looks amazing such fun colours.

    http://www.daryalondon.co.uk

  22. Anna says:

    Hello Susie!!
    You look stunning, and your blog is amazing! I am watching at your photos for half an hour now and I can not get enough!!
    There they are, these beautiful Minju Kim shoes. Will they be in stores in spring? And do you know if they ship to Europe?
    Thank you so so much, Anna

  23. Parmis says:

    I have long enjoyed the visual delights this site has to offer and so respectfully offer my opinion regarding your decision to present a woman wearing the headdress of a First Nations/Aboriginal chief as problematic, especially for one of the few thinkers walking the crust of fashion-art-culture. Would be honourable to remove it in spite of the reality she and her decisions existed, I believe.

    Artfully yours,
    P

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