Bug-a-Boo!

 >> In new casa Bubble, where I'll be moving to imminently, there'll be a menagerie to keep all of the strange curiosities with two eyes that I've accumulated over the years – the penguins used in a Dover Street Market x Peter Jensen window, a bunny rabbit that Christopher Raeburn stuffed with upcycled materials and now, Fendi's Bag Bug, which I've called "Cheree" (as in Chim Chiminey – it's that blasted Saving Mr Banks trailer), has now joined the gang.  She – yes, it has a sex – will have pride of place next to the other creatures and when I'm feeling particularly loopy and deranged, I'll have a make-believe tea party with my mad hybrid Seletti plates.  Can you tell I'm getting particularly excited about setting up home for the first time.

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Fendi's bag bugs have taken on a life of their own since their appearance at Fendi's A/W 13-4 show.  They join other runaway Fendi hits beginning with the letter "B" such as the Baguette and the B bag.  It's Fendi's opportunity to be a little whimsical as their bugs take on different names such as Lucifur and Furyou and are presented in a playful microsite and video.  Dare I say this is Fendi being fun for the first time and using it to their advantage as they've begun to step gingerly into the world of social media.     

 

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Therefore on that note, I'm pleased to say that I'll be helping Fendi lose its Twitter talk virginity as next week on Monday, I'll be in Rome for the day to interview Silvia Venturini Fendi.  We'll talk baguettes, bugs and bags and #FendiTalks will play out on Fendi's Twitter page.  In the meantime, if you guys have any questions for Fendi, please @Fendi with the hashtag #FendiTalks.     

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