You Give Me Butterflies

You Give Me Butterflies

>> I'm remember flicking through Heat Mag round-ups of celebrities spotted wearing Alexander McQueen's popular skull scarves like it was only yesterday.  In fact, it wasn't yesterday.  It was ten years ago that Alexander McQueen, as the company began their profitable journey to black, designated the human skull as a brand motif and placed it on a silk scarf, which then became a runway hit, spawning copies and fakes everywhere.  They've become pure product gold.  If we're frank, McQueen's skull scarf has become a bit of a victim of its own success with its ubiquity and was ineed for a special reinjection of life.    

Stop and stare for a bit at this beautiful video and accompanying stills shot by S√∏lve Sundsb√∏ featuring the new collaboration scarf prints between artist Damien Hirst and Alexander Mcqueen.  Adapted from Hirst's Entomology series, a swarm of butterflies, bugs, spiders and other insects flood over thirty scarf print designs.  The most striking design is when hidden amongst the butterflies and bugs, the outline of a skull head emerges and lingers like a quiet and haunting presence.  Pitting the butterflies against the skull seems to echo Alexander McQueen's aesthetic development in recent years as post-Lee, Sarah Burton has shifted the brand towards more feminine and softer territory.

The "classic" skull design is still proving popular but these special Hirst/McQueen hybrid designs are certainly a much welcome update to a product hit that has been papped and papped again over the years.  Whilst the Hirst scarves come in vibrant shades of blue, yellow and pink, I actually love the more neutral backgrounds, which feature in the video as well.  Add the chilly November weather and you have yourself something quite beautiful to trail behind you.    










IMG_5333Alexander McQueen x Damien Hirst scarves tied onto an old Whistles holey knit jumper and worn with a My Panda shirt, J Brand jeans and Stella McCartney shoes


Leave a comment
  1. Rita

    2013-11-25 at 2:21 PM

    Absolutely stunning prints! A collaboration between Damien Hirst and Mcqueen is a match made in heaven. They perfectly complement each other.
    Rita – Wandering Minds

  2. Chiamaka Abasilim

    2013-11-25 at 2:55 PM

    Love the butterfly inspiration.


    2013-11-25 at 3:31 PM

    Amazing McQueen, amazing print and amazing You covered in butterflies in winter.
    Love and sunshine from Andalucía.

  4. Natalie

    2013-11-25 at 3:51 PM


  5. WOWS

    2013-11-25 at 4:07 PM

    So cute!
    Kisses from
    Today I show you a Casual & Comfy outfit wearing for first time… bomber jacket and an amazing pencil skirt! You can’t miss it

  6. FashionSnag

    2013-11-25 at 7:27 PM

    Love the butterfly!

  7. FashionSnag

    2013-11-25 at 7:27 PM

    Love the butterfly print!

  8. Adrianna Alejandra

    2013-11-26 at 1:29 AM

    Your unique vision and appreciation for fashion as an art is brilliant. I greatly admire you and your blog, and your ultimate dedication to stressing fashion as an art in the purest of forms. Thank you for that and for constant inspiration.

  9. Iwona

    2013-11-26 at 11:44 AM

    I really like your blog! It is very interesting:) I would like to show you my illustrations and If you get a second, I’d love to hear your thoughts on topic my illustrations: ) I greet: ) Iwona

  10. Coterie

    2013-11-26 at 11:51 AM
  11. javed

    2013-11-26 at 4:57 PM

    very nice and beautiful…

  12. hotgirl

    2013-11-26 at 4:58 PM

    Very Very VEry Stylish…

  13. andreavytlacilova

    2013-11-26 at 5:59 PM

    Stunning! Love it! 🙂

  14. Maria

    2013-11-27 at 9:46 AM

    It’s lovely, butterfly print is very nice and it’s looks stylish.

  15. natasha

    2013-11-29 at 6:54 AM

    Stunning!!! Lovely butterfly print.
    For more combos

  16. Hotgirl

    2013-11-29 at 1:46 PM


  17. Kasia

    2013-12-05 at 1:30 PM

    Absolutely stunning. I have no words! Love your gray coat and butterflies!!!

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