Love Gold

Love Gold

I'm trying my hardest to resist all temptation to put on my very bad Dutch accent and go all Goldmember on you (a shmoke und a pancake anyone?) considering the subject of the post.  Or e-signing a poor rendition of Spandau Ballet's awesome classic.  It's maddening how many many cheesy pitfalls there are to digress into.  Instead, I'll try and stick to the subject at hand.  Gold.  Or more specifically LoveGold, a new editorial initiative set up by the World Gold Council (do their meetings consist of Goldmember impressions I wonder…?) this year to entice and showcase gold as a material of choice in jewellery.  It might feel like a material that is as solid and classic as gold doesn't need an image boost but with its ever increasing price value, there is a danger of it falling out of reach or out of favour with a younger generation of consumer and designer.  So LoveGold operates in several folds – loaning brands cash to enable them to buy gold to use, offering gold to designers such as Pamela Love (their collaboration will be unveiled in due course) as well as collating Instagram-esque content on their website and social media platforms to encourage people to #LoveGold.  As Vanessa Friedman commented on the FT, it's interesting that this hive of promotional activity is coming from the very source of the raw material itself.  LoveGold and the World Gold Council could well go the way that companies like Swarovski have done, putting their name out and about as a benefactor and material sponsor.  The jewellery world with its ever increasing strands of costume, fine and cross-hybrid brands could definitely do interesting things with this potentail gold rush, and thus push gold jewellery to new dimensions.

If I'm honest, I did the opposite of LoveGold when I was younger.  I equated gold with my Chinese relatives rasping on and on about how I needed to make loads of money or find a husband with loads of money, the jingle jangle of gold jewellery that was supposed to form one's dowry prison sentence and all things culturally traditional that I used to be childishly embarrassed of.  Now that I'm over my stroppy tradition-loating teenage years, I've come to find new allure in both the colour and the material.  When I spoke briefly to Angelica Cheung, editor-in-chief of Vogue China, she said it was a material that she had to grow into, being drawn to it increasingly as she got older and I think I'm probably heading in the same direction.  

To confront the material head on, I went to Beijing to attend Vogue China's 100th issue anniversary bash, supported by LoveGold.  Aiding this gooooooold trip was some Model's Own nail polish to fill in the gaps of my grown-out gel nail Prada mani, a pair of the wildly popular now-sold-out liquid metal Nike Air Max 1's (the best thing about them is the periodic table symbol on the tongue) and a loaned 18ct gold tassel necklace and matching fringe ring by Solange Azagury Partridge.  Then I got a memo about the dress code which was to be "elegant dress with yellow gold jewellery".  Ooops.  Couldn't chance the trainers with angry Chinese bouncers so on went a pair of more "sensible" Miu Miu's instead.  At least the jewellery ticked the right box.  








Turns out I wasn't the only one who needed a helping hand with the gold dress code as at the party, there was a "dressing" suite upstairs for all the Chinese starlets and models to borrow pieces of jewellery by the likes of Bvlgari and Chanel should they wish to bling it up.  I loved these pieces by young Chinese designer Simon Gao in collaboration with Hong Kong's premier jewellery brand Chow Tai Fook.  Who knew I'd be saying I liked anything by Chow Tai Fook?!?  Great-auntie-Chan and grandma Lau would be proud indeed.  


IMG_5729Vintage Bvlgari necklace


I may have taken the dress code a little too literally with my Tome trench aka my Ferrero Rocher wrapper coat.  But if I'm to bring no finesse or knowledge when it comes to jewellery to the table, then at the very least I can do is go to town with the dress code.    


LovegolddetailWearing Tome trenchcoat, Christopher Kane dress and Marc Jacobs bag

The night was spent doing gold spotting at the party on models, actresses and other luminaries as well as celebrating the main event, which is of course the 100th issue of Vogue China.  Angelica Cheung gave a rousing speech and introduction to their latest cover girl, the actress Shu Qi and Mario Testino, who shot an impressive 150 pages for this special issue.  It was quite amazing to see the diverse facets of Chinese beauty in the women that made up the final photocall from Xiao Wen's unique pixie qualities to the more "classic" looking Shu Pei to the quiet sensuality of Shu Qi.   

IMG_5762The delightful Xiao Wen Ju wearing Dior fine jewellery – I know she hates being called cute all the time but she really is the cutest – can I put her in my pocket please?

IMG_5883Mario Testino shooting the night away

IMG_5764Shu Pei wearing a Tasaki necklace – speaking of which, come back Shu Pei!  

IMG_5776Model Si Miao Bin, who is LoveGold's #ChinaCool girl

IMG_5854Someone wearing that Simon Gao x Chow Tai Fook ear cuff

IMG_5878Miansai gold cuffs on Sally Morrison, director of LoveGold 


IMG_5891Writer Ya Qi wearing Van Cleef & Arpels necklace with a beautiful Oscar de la Renta dress 


IMG_5800Shu Qi and Mario Testino



IMG_5826Former model Du Juan, who is now an actress.

IMG_5848Shu Pei, Pei Bei, Angelica Cheung, Du Juan, Shu Qi, Mario Testino and Xiao Wen 

Upstairs away from the hub hub, I grabbed Cheung for ten minutes to capture her touches of gold (Bvlgari and Van Cleef & Arpels) worn with a custom made Jason Wu beaded gown.  Regarding the 100th issue, Cheung was keen to present a vision of Chinese women and the world they live in today as something modern and "international" as she puts it, as opposed to far flung exotica.  

"We've witnessed tremendous changes in China in the last 100 issues.  When I was thinking of this 100th issue of the next 100 issues.  This needed to be a statement of how I see the magazine and how I see the Vogue China woman.  We've been successful from day one and I felt that after all these years, in order to keep myself passionate and interested in the job, I needed to push myself to a new level.

For this issue, I wanted a whole Chinese cast – somehow they all look modern and international.  There have been cliched views of Chinese women and what they look like.  What we're trying to do is that the world has become a smaller place and that the Chinese women have moved on.   Mario was willing to learn and understand what's going today in China.  There's no divide anymore the outside world and China.  I wanted to show the natural organic mix between our Chinese culture and the world." 

This approach will steer Vogue China towards helping young Chinese fashion, as alongside Vogue China, it's an area which has grown from nothing to somethng credible today, and it's a topic gets me excited with every trip I take to China.  "It's amazing how advanced it is now.  When I first started I was struggling to find designers whose work wouldn't look too embarrassing next to the big brands.  Today, there are so many designers.  Now, you have to edit and you feel really bad about leaving someone out.  We have to raise the bar now.  What Vogue does is to encourage excellence.  If it's not good enough, we have to say that.  Rather than just being a judge, we have to educate and help these designers." 




The issue itself is so grandiose, it has its own bookcase to house this amount of heft.  Testino shot in a myriad of locations from Empress Cixi's summer palace to a punk rock club in Beijing, depicting an all Chinese cast of models, actresses and young creatives.  What began as a 70 page project grew as Testino became so enthused by his subjects.  The result is an issue that is made extra memorable, not because of the 100th issue factoid or its Chinese tokenism but because the images are beautiful regardless of the location, subject or theme.  For sheer visual pleasure, my favourite story has to be the marriage of traditional Beijing opera singers and their self-applied make-up together with an extreme beauty shoot.  It's the kind of pairing that makes watching Chinese fashion talent in the future an exciting prospect.  



















Leave a comment

    2013-11-14 at 3:06 PM

    I am very interested in China and Korea fashion. I already love Japanese style.
    You are wearing the most beautiful coat ever. I love gold, ahhhhhhhhhhhhhhh
    Love and sunshine Susie guapa.

  2. Elisa

    2013-11-14 at 3:53 PM

    I love the Nike!!
    Elisa – My Fantabulous World

  3. Natasha Kembrey

    2013-11-14 at 4:09 PM
  4. Lily

    2013-11-14 at 4:09 PM

    Beautiful pieces! I especially love the chain necklaces!

  5. the style crusader

    2013-11-14 at 5:52 PM

    When I was younger I was also really not into gold – it always seemed a bit too brash. Lately I’ve really started loving it though and I’m craving lots of thin delicate pieces.
    p.s. that coat you are wearing is incredible.

  6. Denisa

    2013-11-14 at 9:08 PM

    Very nice and I am a big fan of gold.

  7. milex

    2013-11-15 at 1:08 AM
  8. AEKK

    2013-11-15 at 6:56 AM

    I must tell you that the pics so great!!! They are the most amazing pieces I’ve seen recently.
    I can’t use more words to describe how beauty they are. Chinese culture quite shocks me!

  9. AEKK

    2013-11-15 at 6:57 AM

    I must tell you that the pics so great!!! They are the most amazing pieces I’ve seen recently.
    I can’t use more words to describe how beauty they are. Chinese culture quite shocks me!


    2013-11-15 at 10:01 AM

    To tell you the truth, a few years ago, I hated “gold fashion”, but now, I have fallen in love with it, and much more after this pictures. Congratulations.
    From Spain,

  11. The Provoker

    2013-11-15 at 5:32 PM

    What you’re wearing is major! I love that coat, very very provoking. I always opt for gold when it comes to jewelry, always.

  12. Will

    2013-11-16 at 9:43 AM

    Really enjoyed this entry! Thanks!
    Your insights with the reporting is just entertaining! 😀
    Have been a Du Juan and gold fan for the longest time! 🙂

  13. Marg Tomlin

    2013-11-16 at 8:11 PM

    I can’t be the only one who just feels HAPPY seeing gold in unusual places and unexpected ways. <3 <3 <3

  14. Nathalie Alexandra

    2013-11-18 at 4:03 AM

    love the post‚Ķthe chines family story of gold is so relatable to me 🙂
    have a great day

  15. Danielle

    2013-11-18 at 9:51 PM

    Shu Pei and Shu Qi look gorgeous.

  16. Peter

    2013-11-19 at 8:44 PM

    I love your coat, Susie! You look like Willy Wonka’s golden ticket.
    I read somewhere the new gold iPhone was built to sate the Chinese market’s gold lust… Looks like they were on to something.

  17. SimplyLondon

    2013-11-20 at 6:38 PM

    I’m not a girl, but I must admit I really like the dresses and the way they handle it just perfect and beautiful! talking about beautiful stuffs, well you can see it here

  18. MizzJ

    2013-11-21 at 6:24 AM

    haha I totally had that Chinese girl aversion to gold myself when I was younger, but now like you, I can’t get enough of gold! Perhaps it’s a more mature metal that you need to grow into, while silver is more delicate and therefore youthful? You have to have confidence to wear gold!
    All the pieces featured here are stunning. It’s great to see various types of Chinese beauty being shown in fashion!

  19. Lynn

    2013-12-03 at 3:41 PM

    Great pictures and some beautiful jewellery here – I have always been a fan of gold jewellery myself. I am new to your blog but am enjoying all the interesting articles.

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