Shibuya 109 Makeover

Shibuya 109 Makeover

The whisperings, raised eyebrows and knowing looks had started to exchange between Tommy Ton and our unofficial guide slash translator around Tokyo, Sato.  There was apparently a “secret” mission to make me over into a “Shibuya 109” girl at some point during our trip, as an *ahem* earnest endeavour to gain insight into Japanese style culture.  Translation: it was basically an excuse for Tommy to get me to pile on the make-up, don a wig and pull me as far and away from my usual attire as possible, to ensure that it would be a mega LOLZ Insta pop.

Resistance was always going to be futile.  Especially when Sato had specifically arranged for my makeover to be overseen by babelicious Shibuya hottie Natsumi Kunsan – a model and veritable local style icon, who represents the latest incarnation of “gyaru” style (there’s a gyaru Wikia if you want to delve deep into the myriad of sub-sub categories that this infamous and constantly influx Japanese style genre).



Shibuya 109 is of course famously “gyaru” mecca but the cliches of the type of girls who shop and hang out there and what they look like were tricky to navigate.  Tommy and Sato wanted me to take on the guise of a 109 girl – but the exact aesthetic was hard to articulate.  It involved dyed hair (or a wig in my case), eye-widening contact lenses and exaggerated make-up for sure but what exactly was the look in terms of clothing?  As it turned out Shibuya 109 has changed quite a bit since I last took a brief gander around this maze of a shopping mall two years ago.  The Japan Times published an article a while back written by Misha Janette, who commented on the decline of “gyaru” girls as we know them.  Janette noted that the competition from international high street brands such as H&M, Forever 21 and Zara wading in on 109 territory.  The clothes that we saw when Tommy and Sato were on the hunt for their fantasy 109 outfit for my makeover were not dissimilar from what I’d find in Topshop or ASOS back at home with the exception of a few Lolita-esque and cartoonish comic-inspired shops.  What was interesting were the countless homages to the sort of style that has become globally loved through the power of Instagram.  Rita Ora, Rihanna and Cara Delevigne instantly came to mind as we went from floor to floor in 109, overwhelmed by the onslaught of slogan sweatshirts, bodycon skirts, creeper-esque chunky shoes, beanies and faux-ghetto nineties-nostalgic merch.  It seemed that the traditionally specific and unique niche of Japanese street style tribes haven’t escaped style globalisation.


Still, you can always count on the Japanese though to take a recognisable style genre and spin it until it becomes their own.  The dress and accessories that Tommy, Sato and Phil (he was supposed to get a man version 109 makeover but there wasn’t enough time to go down that rabbit hole) picked out from a shop called Fig & Viper, weren’t what they initially had in mind but apparently a cut-out mini dress a la Julia Roberts in opening scene of Pretty Woman, emblazoned with gemstones and some Versace-inspired bling were sexed up enough to take me out of my style comfort zone.  This ironic blinged out ensemble could well be seen traipsing up and down Kingsland Road in Dalston, cruising around Silverlake in L.A. or falling out of a bar in Williamsburg in New York but in Shibuya Tokyo, on girls like Natsumi, these clothes are pulled out of context.

It’s got to be said, I was quaking over the cut-outs on the dress more than the actual make-up/hair makeover.  I’m no body shape outfit nazi but someone, who consumes as much animal fat, complex carbs and vodka as I do, shouldn’t really be subjecting the public to views of their side haunches.  Especially when you’re attempting to pose next to Natsumi, who’s obviously far slighter.

Body grumble aside, the point though was to embrace this temporary and uncharacteristic transformation.  Sato took the whole makeover “project” quite seriously as after the Shibuya 109 shopping round, we were led up to Natsumi’s modelling agency nearby and in a conference room laid out on the table was an array of rainbow coloured Prichara wigs (the best brand of wigs apparently in Japan), an equally dazzling range of coloured contact lenses and Natsumi’s personal make-up kit.  The whole shebang – spending more than five minutes on making up the face so that my cheeks glowed, my eyes peeped and my lips rouged, applying two sets of false eye lashes, donning a pink wig, blinking into some blue contact lens and adopting the typical sexy cutie posing – was all fascinating to see at every stage.  It was a good thing the contacts I was wearing were non-prescription so that I wouldn’t be transfixed by my utterly unrecognisable reflection in the mirror.  It was mainly the wig and the contacts which completely altered everything I knew about my face but being so scantily clad (well for me anyway…) was also a strange out of body experience.

I may not have had a strictly orthodox Shibuya 109 girl makeover but as I chatted to Natsumi via a translated convo, it seemed there wasn’t necessarily a specific look that summed up the Shibuya “gyaru”.  The distinct style tribes of yester-Shibuya and Harajuku are now scattered and less… well… tribe like… but that seems to have paved the way more for individual interpretations of the imported trends.

So how did I feel after my transformative makeover?  The thrill of part of the look did fuel my day.  I was mostly tickled by the make-up and the wig.  Whilst I had to remove the contact lenses, the wig and the slap stayed on for the rest of my day with my “norma;” clothes, which has had me wondering whether my mop of hair could do with a change – either a chop or a drastic colour change – we’ll see what’s possible once I get back to London.  As for the clothes… sorry to disappoint those that wanted a She’s All That ending to this Tokyo stunt but the physical insight into Shibuya 109 style left me even more assured of what the boundaries of my style are and why it is that I dress the way I do and why Natsumi very much has her own thing going on.  Emphasis on “own”.









Phil Oh chickened out of his makeover but couldn’t resist the lure of a lilac Prichara wig…















IMG_1536After… hello dolly!


Leave a comment
  1. Anna

    2013-10-20 at 9:24 PM

    That green dress is amazing! Somehow you can still pull this off…

  2. Jessy

    2013-10-20 at 9:31 PM

    Great look!
    The pink hair looks really great on you haha!

  3. Katty

    2013-10-20 at 9:38 PM

    Great shoots! Love your jacket! Thanks for sharing.
    All best,

  4. M a r t a

    2013-10-20 at 9:49 PM

    You look adorable <3 inspiring post 🙂

  5. claudia

    2013-10-20 at 10:10 PM

    Lovely pics! That fake lashes are so cool!

  6. Clare

    2013-10-20 at 10:21 PM

    I love your transformation, I’ve never, ever seen you look anything like that! I think you need to take that wig home 🙂
    Tweet Tweet x

  7. Tinny

    2013-10-20 at 10:39 PM

    love it!!!

  8. FashionSnag

    2013-10-20 at 10:42 PM

    I love your look!

  9. Sarah

    2013-10-20 at 11:01 PM

    Super hot! I especially love the thigh-thingies, not sure exactly what they’re called 😉 Kind of a cool idea for a regular blog feature (see Susie dressed as a 1950s housewife, etc.) You look lovely, as always!

  10. milex

    2013-10-21 at 1:41 AM

    It’s really enthusiastic ! !

  11. Mary

    2013-10-21 at 1:51 AM

    Hi Susie,
    Would you please delete the above comment for obvious reasons? Thanks and you are adorable.

  12. Phuong P

    2013-10-21 at 2:15 AM

    That looks like so much fun! I’m adoring your contacts and lashes 🙂

  13. vasilieva

    2013-10-21 at 7:37 AM

    what a makeover!! wow

  14. Patricia

    2013-10-21 at 8:10 AM

    Wow, you are so lucky!! Love so much Shibuya 109!!!
    The shooting is amazing!

  15. Denisa

    2013-10-21 at 8:11 AM

    Very interesting pics. Nice inspiration. Great day.

  16. lena

    2013-10-21 at 9:24 AM
  17. natalie webb

    2013-10-21 at 9:44 AM

    argh makeovers are so fun, i know you have your own have your own rad look and tastes going on, but you totes rock shibuya aswell! The fairy floss hair so kewl :p and im rolling my eyes sarcastically about you dissing your body because you is fly and your wearing a cutout dress, just accept that you can be sexy its ok (^o^)


    2013-10-21 at 11:54 AM

    Hahahahaa love this post! You look like a completely different person!!
    Really enjoyed the transformation and the final result is gorgeous!
    Etrala London

  19. Denise Jacobsohn

    2013-10-21 at 1:31 PM

    WOW is that great! Loving how cute u girls are in the photo together! Has a vintage/90’s feel for sure!!!!


    2013-10-21 at 1:35 PM

    Amazing photos! so incredible looks and inspirations!
    U’r amazing!

  21. Chiamaka Abasilim

    2013-10-21 at 1:58 PM

    Love this post and great makeover. You definitely looked different.

  22. ReciRich

    2013-10-21 at 2:53 PM

    The look is actually pretty dope! LOVE the thigh cuff!

  23. Leonie

    2013-10-21 at 3:50 PM

    You look amazing! I´m a big fan of Asia and its unique style, that´s why i really love your blog!!
    It would be a great honor for me, if you¬¥d visit my blog 😉

  24. 33

    2013-10-21 at 8:28 PM


  25. Emma Gorton-Ellicott

    2013-10-21 at 10:00 PM

    Love it! I wanna get a Shibuya 109 makeover!! Great post!! xx

  26. Mackenzie Mancuso

    2013-10-22 at 9:01 AM

    Looks like tons of fun!
    xoxo, Kenzie

  27. Lucy Williams

    2013-10-22 at 11:21 AM

    Not a ‘side haunch’ in sight – looking awesome as ever x

  28. Dana

    2013-10-23 at 8:34 PM

    u look so rad!
    Love it!
    Wish I would have known about the nail art place–just got back from Tokyo myself.

  29. maya

    2013-10-24 at 9:25 PM

    dear Susie, your comment about consuming a lot of animal fat has me worried. I suggest you read The China Study to learn about its harmful effects on your health.

  30. Sara Ottavia C

    2013-10-25 at 12:29 AM

    Woaw, the Prada inspired manicure is so cool! Love, love, love that post.
    Sara Ottavia C.

  31. Antony @dressy cart

    2013-10-26 at 11:54 AM

    Wow This is an excellent and extra ordinary post I like it most. I think people will also like it .I am for antik denim for more click

  32. Unnati

    2013-10-26 at 12:15 PM

    Hi dis is radhi yeah u r right Anna u can pull dis a little bit it looks so nice then,u can refer for salwar suits.

  33. maria at inredningsvis

    2013-10-27 at 5:23 PM

    OMGG what an AMAZING post:) I love your blog and Im now following.
    Check out my blog….lots of cute Swedish decor inspiration:)
    Have a lovely week dear
    LOVE Maria at inredningsvis – inredning it’s, Swedish for decor 🙂

  34. Ishita Joshi

    2016-01-27 at 12:23 PM

    Beautifully reinterpretated and tailored to the suit the sartorial senses of the contemparary women.

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