Me Time

Me Time

The blog has left to fester for a bit but I promise I haven't just been spending my time in New York scoffing cronuts, noodles and drinking too many One Lucky Duck juices (ok, there was quite a bit of scoffing and juicing).  In fact, a round-up of the proceedings of NY (minus Marc – bummed that I will forevermore watch Marc Jacobs on live stream only because I have to go back to London) not  will be up on the Independent soon.   

Casting a critical eye on all the catwalk biggies is all very well but where does that leave the designers that whilst don't necessarily garner newspaper critic column inches are still turning out the sort of clothes that I'd personally wear.  Time for some "Me" indulgence then.  Which means prints, colour and all round happiness.  Overanalysing them would be pointless.  

Look at Calla Haynes.  She looked to Beverly Hills 90210, Baywatch and Clueless for references to her surf-steeped collection.  Nothing fraught or complex there.   It's how she filters through those references to create original fabrics.  Alcantara is digitally printed and perma-crinkled.  Her ongoing tweed obsession gets even more textural with paper and scuba-inspired plastic yarns.  Cher Horowitz would certainly look on and approve at the flirty dresses, natty jackets and cropped top combos.  Calla's work has previous veered on the saccharine side so a good dose of surf has certainly toughened things up a touch.   











Louise Amstrup also looked at the bright side with her interpretation of looking under the boardwalks of California.  It's in her collage print work where this collection really soars.  There's something sinister about the plant melding with the Birth of Venus and seashells, echoed by the photographic lips and sexual looking flowers stuck onto the mannequins.    Items that might have fallen through the cracks of boardwalk such as a diamond ring, a pineapple and a palm frond form part of a cute embroidery motif.  Again, Amstrup isn't messing with the status quo but still manages to bring something fresh to the table. 










Finally we have your's and everybody's favourite is Ostwald Helgason.  Invgar Helgason and Susanne Ostwald now have a collective language to call upon – cute prints, sweatshirts and luxurious fabrics used on casual shapes.  They've garnered a lot of retail loving' from that consistency and so it is that we're served up with yet more sweatshirts, button-downs and cute n' prim skirts with the addition of a very fine collaboration with Aldo on the shoes and bag front.  And yet, serving up the same doesn't spell out dull.  They've amped up the colours and been even more diligent in developing their fabrics.  They exaggerated their William Morris-esque florals and drawn out a Jeff Koons-esque balloon animal as their central motif.  In a static presentation, it's the collective effect of having all the ensembles grouped up where you feel the collection's impact.  

As brilliant as a show is, Milk Studio's Made presentations do seem to be ripe for social media fodder.  A quick search of Ostwald Helgason reveals a fair number of #obsessed comments.  They'll be making their mark tomorrow at London Fashion Week where there will be a  redux of their S/S 14 presentation.  Cue more swooning then.    

















Leave a comment
  1. Ali Mackin

    2013-09-12 at 9:59 PM

    Wow you are right, you went to some shows that do not get as much press coverage but should! Thanks so much for posting. And have a safe trip back to London! I need to revisit one of these days.
    Ali of Dressing Ken

  2. Leslie

    2013-09-12 at 10:15 PM

    I really love the messy braid. Super cute. <3

  3. 33

    2013-09-12 at 11:23 PM

    yup, they are really you 🙂

  4. Dark Blue Stripes

    2013-09-13 at 12:16 AM

    Such an amazing range of blue hues and textures. Gorgeous textures.
    Christie x

  5. milex

    2013-09-13 at 12:19 AM


  6. TheMacaronAddict

    2013-09-13 at 12:38 AM

    Calla’s clothing is one of my favourite summer collections! Can’t wait to see what london has in store!

  7. ubfashions

    2013-09-13 at 3:21 AM

    amazing style

  8. ChamaFashion

    2013-09-13 at 6:24 AM

    Beautiful photos!

  9. KT

    2013-09-13 at 7:36 AM

    I really enjoy your perspective, and how you have a genuine interest in the actual fashion instead of just the fashion scene like many bloggers. It’s great to see someone appreciating and sharing the younger brands 🙂

  10. The Fashion Fraction

    2013-09-13 at 7:52 AM
  11. Denisa

    2013-09-13 at 8:58 AM

    Nice inspiration. Great day.

  12. Suzi Maynard

    2013-09-13 at 12:05 PM

    Great post!
    Suzi x
    For the Love of Audrey

  13. FashionSnag

    2013-09-13 at 5:32 PM

    Calla’s is fabulous!

  14. Nicola

    2013-09-13 at 8:03 PM

    This is gorgeous, the prints and patterns are stunning! Not sure I’m a fan of the bodysuits with low rise trousers!

  15. I can’t wait to read all about LFW, loved NYFW

  16. Jo

    2013-10-02 at 1:24 PM

    I love it! Great tees! also on :

  17. Nikki

    2015-01-12 at 6:51 AM

    Dude, right on there brrhteo.

Leave a Comment