>> I've had my official last BITE of summer today at my parents' barbeque and hopefully for you guys, my last bout of slacker posting, as the Bank Holiday weekend draws to a close and the dread of September rolls on.  To bid adieu to deckchairs, charred meat and too many beers in the sun, I thought I'd post a few of the photos, which Steve and I shot for Beach in the East to use on the Japanese e-commerce giant Laso.  What turned out to be one of the most exciting fashion pop-ups of the year has just ended its physical residency in Shoreditch but the BITE action continues on Laso, where 70s Californian skater vibes needs a fair amount of explanation.  Love it when Google Translate becomes a form of entertainment.  Examples of English-Japanese-English gems include… 

"Famous design highly original and fan cool."

"When the sunlight becomes soft, let's stick to fashion of the frame!"

"Comfort is distinguished."

"When you are wearing items of Beach in the East, I bathed in sunlight with all one's might."

"Atmosphere that mode drifts unusual."

"Cute personality group knit hat."

What with the highlight of my summer being my maiden trip to Los Angeles, I've gained a wider understanding and context to what Beach in the East was inspired by.  I feel like I understand the sartorial lingo of denim, sunnies, tees and sandals more having seen them in their natural habitat.  Thankfully a lot of the exclusive product created for Beach in the East need not hide away as the hours of daylight decrease.  Special trans-seasonal mentions to the Joe Duke jackets, the Shackleton print bags, the Thomas Tait cycling tops and the hand-dyed Frederick Maxwell Kingery denim.  Summer may be fading but BITE LIFE goes on hopefully.    



IMG_9600Thomas Tait cycling top, Frederick Maxwell Kingsley skater shorts, Sophia Webster sandals



IMG_9408Silverspoon Attire beanie, Joe Duke denim jacket, Peridot tie-front shirt, Rolla's skinny jeans, Reece Hudson clutch

IMG_9542Shackleton tote

IMG_0340Eddie Borgo cone bracelets

IMG_0180√™tre c√©cile t-shirt

IMG_0264Frederick Maxwell Kingery skater shorts

IMG_0199Prism leather espadrilles

IMG_9719Joe Duke denim best, Period shirt, Frederick Maxwell Kingery skater shorts, Sophia Webster sandals





IMG_9908Frederick Maxwell Kingery dungarees, √™tre c√©cile t-shirt, Joe Duke denim jacket, Ancient Greek sandals


IMG_9959House of Holland polka dot dungarees, √™tre c√©cile t-shirt, Shackleton rucksack

IMG_0236Joe Duke denim jacket, Richie Culver x √™tre c√©cile t-shirt

IMG_9808Rolla's shorts and skinny jeans, Shackleton tote, √™tre c√©cile t-shirt

IMG_0251Shackleton rucksacks and totes


IMG_9461Thomas Tait cycling top, Rolla's shorts, Shackleton rucksack, Ancient Greek Sandals

All sunglasses by Sheriff & Cherry

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