>> I've had my official last BITE of summer today at my parents' barbeque and hopefully for you guys, my last bout of slacker posting, as the Bank Holiday weekend draws to a close and the dread of September rolls on. To bid adieu to deckchairs, charred meat and too many beers in the sun, I thought I'd post a few of the photos, which Steve and I shot for Beach in the East to use on the Japanese e-commerce giant Laso. What turned out to be one of the most exciting fashion pop-ups of the year has just ended its physical residency in Shoreditch but the BITE action continues on Laso, where 70s Californian skater vibes needs a fair amount of explanation. Love it when Google Translate becomes a form of entertainment. Examples of English-Japanese-English gems include…
"Famous design highly original and fan cool."
"When the sunlight becomes soft, let's stick to fashion of the frame!"
"Comfort is distinguished."
"When you are wearing items of Beach in the East, I bathed in sunlight with all one's might."
"Atmosphere that mode drifts unusual."
"Cute personality group knit hat."
What with the highlight of my summer being my maiden trip to Los Angeles, I've gained a wider understanding and context to what Beach in the East was inspired by. I feel like I understand the sartorial lingo of denim, sunnies, tees and sandals more having seen them in their natural habitat. Thankfully a lot of the exclusive product created for Beach in the East need not hide away as the hours of daylight decrease. Special trans-seasonal mentions to the Joe Duke jackets, the Shackleton print bags, the Thomas Tait cycling tops and the hand-dyed Frederick Maxwell Kingery denim. Summer may be fading but BITE LIFE goes on hopefully.
All sunglasses by Sheriff & Cherry