Jumping from Pad to Bag

Jumping from Pad to Bag


I'm a sucker for a good old trompe l'oeil.  It's a description/phrase that I probably overly rely on when I feel like obnoxiously throwing in a superfluous bit of French just to spice things up.  I haven't OD'ed on the phrase yet and have recently found myself a veritable trick of the eye in accessories brand JumpFromPaper.  Based in Taipei in Taiwan, JumpFromPaper was started in 2010 by designer duo Chay Su and Rika Lin, who both graduated from uni in graphic design.  They approached their 2D drawings of bags with a whimsical "Why not" mentality and began to develop their ideas into 3D bags by working extensively with local factories until finally they came up with a small run of four styles.   

It's tricky to explain the physical USP of the JumpFromPaper bag without seeing it for yourself.  Basically they've drawn out a 3D representation of a bag with cartoonish black outlines but when you look at the physical bag itself, the "3D" looking surface, complete with the appearance of the curved dimensions of the side of the bag, are actually completely flat.  It's quite literally an illusion that jumps from paper to a physical bag and is physically then padded out with zippered black canvas at the side and back to make a functional bag.  



"It was very difficult to get the physical construction right!  It is because the construction of JumpFromPaper is totally different from that of all the other bags the factories have made.  We spent so much time even making the factory understand the side and the front were actually on the same surface! Also we made a lot of efforts trying to find out the best way to present the black graphic outline and the angle, which is the soul of JumpFromPaper.  Our goal is to make people confused at first sight, then soon catch our ideas and laugh out loud.  We LOVE it when people couldn‚Äôt tell it is real or not!"



Which is exactly what I did when I opened up the JumpFromPaper package, laughing a little at the pranked up surface but then slowly becoming fascinated by its physical construction.  It's a bag that does indeed defy conventional bag construction.  The volume of the Swing Swing bag style I'm wearing here is smaller than what the 3D surface suggests but still manages to fit in everything you need for day to day use.  Where JumpFromPaper have sacrified normal designer bag materials such as leather, they pack a hell of a punch on the design front and happen to be quite affordable with prices ranging from USD60-110 (they have a global online shop as well as various regional sites depending on where you live)

Worn with Acne jumper, Tommy Hilfiger stripy shirt, Purl Harbour knit shorts

"Our collections are always inspired by those mis-spending time on cartoons and comics in childhood!  Our team are all heavy internet users and love collecting things.  We've been collection funny and weird pictures and quotes and have a huge wall in our HQ for it all.  For us, anything with a sense of humour could be inspiration."


Now JumpFromPaper have built up to the level where they've sold 40,000 bags last year, with numerous stockists all around the world.  The line is split into two collections, the Original line, which consists of more functional totes, bowling bags and satchels for both guys and girls and a more fashion focused Themed line.  Their latest collection entitled "Time Machine", inspired by an imaginary jazz party held in a pothouse, takes a more feminine stance, with cross shoulder striped bags and polka dot and bow enhanced handbags.  In the future they're going to be trying out new materials to see how their 3D/2D/3D illusions could develop as well as getting their voice heard on an international level.  JumpFromPaper seem to be yet another example of Taipei's emerging/emerged fashion scene that are keen to do things their own way, guided not by "Western" set precedents but by trying to forge their own aesthetic.   

"In a way, young Taiwanese people are sort of getting tired of mainstream fashion.  People are now eager for something new, something they've never seen before.  With this vibe, young desingers have more courage and motivation to build up their own brands.  JumpFromPaper was born in the most laid-back city in Asia – Taipei – and the chilled-out life is probably one of the attributes.  lots of people come here for its relaxed vibe.  There is always something happening here.  New designers, new brands, new concept stores – people are encouraged to do something in this dynamic city."

Time Machine collection… 












New colourways of their Original collection… 





Forthcoming A/W 13 Traveller collection… 




Leave a comment
  1. NRC

    2013-08-15 at 1:41 PM

    I quite like the lady like bowling bag version. It looks the most cartoonish

  2. mariposa fashion blog

    2013-08-15 at 1:44 PM

    Very beautiful collection!!!
    xxx from germany

  3. theclosetopener

    2013-08-15 at 2:37 PM

    I saw another blogger wearing this. It looks so unreal yet real!

  4. The Fashion Fraction

    2013-08-15 at 3:13 PM
  5. ChamaFashion

    2013-08-15 at 3:24 PM

    They look fun 🙂

  6. Like__Enchanted

    2013-08-15 at 5:55 PM

    I love your outfit of the day !
    Love, unicorns and glitter on you. <3

  7. The Provoker

    2013-08-15 at 6:08 PM

    It’s quite the freaky illusion! It looks like you can be a live photoshopped being hahaa. I’m always into things that play with perception like 2D 3D. I especially like the striped one. Speaking of stripes, I just posted my take on the STRIPE trend even featuring a striped pink fur stole from PraPra circa 2011 (I know it’s one of the fave collections of yours too), hope you’re wonderfully provoked!! 😉

  8. FashionSnag

    2013-08-15 at 6:34 PM

    I love them!

  9. Kelsey Franz

    2013-08-15 at 8:22 PM

    It looks so good (: it’s very cute. I would definitely like to have one.

  10. WOWS

    2013-08-15 at 8:54 PM

    Wow! So stunning !!!
    Kisses from
    http://www.withorwithoutshoes.com – My Bloglovin
    Today you can Renew your Closet with my NEW amazing Worldwide Giveaway!!!.

  11. bellezzabelle

    2013-08-15 at 9:39 PM

    Lichtenstein-esque! ‚ô•

  12. Lydia

    2013-08-15 at 9:52 PM

    Ahh so cool! Love this x

  13. Natasha

    2013-08-15 at 10:02 PM

    I saw one of these in a magazine last year and loved it, but I couldn’t see how it worked at all. Then I started seeing them on a few blogs this year and it’s just genius.

  14. Linda

    2013-08-15 at 11:07 PM

    I really really like your Hilfiger shirt with stripes and bag even though your style is different from mine 🙂

  15. Helen

    2013-08-16 at 6:41 AM

    It looks so unreal.. I love it!!

  16. thetextiler

    2013-08-16 at 6:56 AM

    loooooooove these bags! i saw them at the saatchi gallery shop in person and was still baffled as to how they worked!

  17. paul

    2013-08-16 at 9:03 AM

    These are so funny. I love when humour and fashion combine. Also, they are a relatively undiscovered so good on you for finding them! We have a site where you can shop emerging designers from around the world – http://www.trovea.com. There you can find other designers with a great sense of humour and a different view of fashion. Hope you check it out!

  18. Ro

    2013-08-16 at 10:34 AM

    That’s f**king with my emotions. I love it!

  19. Alice

    2013-08-16 at 10:39 AM

    I discovered the Jump from Paper site the other day and spent a good 10 minutes going ‘wait… what??’ and furiously trying to figure out how the bags could work in the flesh!

  20. Jana H.

    2013-08-16 at 12:34 PM

    Wow! This is really really special, rare if not totally unique design and concept. Love it, and woud buy one today if I could! Can I? I’m sure I can.
    Yesterday I posted photos of this little bag, vintage by Valentino, that seems a little suitcase, really special, and this is just the opposite, and lovely.
    Jana H.

    • Carlie

      2015-01-12 at 4:46 PM

      Just cause it’s simple doesn’t mean it’s not super heplluf.

  21. Theprincessleiahair.blogspot.com

    2013-08-16 at 7:12 PM

    Woah! I’d love one of those! I enjoy the idea of bringing 3-D art into fashion maybe we’ll see more soon.

  22. Daphne

    2013-08-16 at 11:22 PM

    I think this is simply genious, I can’t stop looking at the bags! This is really an amazing idea, I love items that are twisted and thoughtful like that!

  23. Sara Dinkin

    2013-08-17 at 7:01 AM

    Um… Need to have.

  24. Amy

    2013-08-17 at 3:23 PM

    Wow those handbags are seriously unique, Love them! Awesome blog post 🙂

  25. Ceri

    2013-08-17 at 3:27 PM

    I love these bags! really clever designs and fun colours. A kind of Tromp L’oeil.

  26. urban clothing

    2013-08-17 at 4:30 PM

    wow such a beautiful fashion bags, i loves this kind of bags, thanks for sharing

  27. Matthew Pike

    2013-08-19 at 10:08 AM

    This blows my mind

  28. Broken Cookies

    2013-08-19 at 1:45 PM

    haha, love these bags! so funky 😀
    xx, Sabinna and David
    Broken Cookies


    2013-08-19 at 8:42 PM

    Some great pictures seen here. Love it. For more style and elegance visit http://www.elitecouture.co.uk. We have a vast collection of Chanel and Dior handbags and more to hire. Thanks x

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