Yo Vintage!

Yo Vintage!

At Nike's "Campus" aka their headquarters in Portland, across design, marketing and communications, curiously there are a high number of British expats.  I think I heard as many English accents as I did American when I was touring campus during the #NatureAmplified media summit, which played out over the last two days.  When I went to visit recommended and rated vintage store Yo Vintage! on the borders of Portland's nicely gentrified Pearl District, it was therefore not surprising to learn that what bought founder Sarah Radcliffe from London to Portland, was her husband's relocation to Nike Campus as part of the Nike Sportswear design team.  Sarah was a trend forecaster and vintage buyer in London previously and when she found herself in Portland four years ago, in amongst a wealth of not-yet-hiked-up vintage, that was perhaps lacking an edit, she ventured with an e-commerce store that began in her basement and then became a physical space.  

For all our ribbing about Portlandia-isms (the obsession/snobbery over coffee, the artfully maintained moustaches, the love of a bird motif), the positives remain.  Sarah admitted she wouldn't have been able to start her business, in the way that she did, back in London.  There's an eagerness to help the new, the young and the independent, which results in lucking out in all areas of starting up; from finding models for her website through Craig's List to getting local letterpress people to make business cards to finding a month-by-month contract on a newly developed shop space.  

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Yo Vintage! is truly representative of the 21st century type of vintage that, for want of a better word is "curated" with a stylist/editor's eye and takes the "musty" or "old" factor out of vintage and recontextualises second hand clothing for a wider audience.  Rather than focusing on period, origin or designer, Sarah picks out pieces that grab your eye because of a certain detail, with bright graphic prints being a strong point at the moment.  When styled up against Portland's pretty landscape backdrop, the clothes seduce the hardiest of vintage naysayers.  The store itself also has a touch of the new with Karen Walker sunnies, and local Portland labels such as AK Vintage and Seaecho.  I also discovered the insane pigments of Portland Black Lipstick Co. and took to a pale blue shade called Difficult Island – I was thinking Mr Freeze, but somebody on Instagram pointed out that this was my Joey from Friends Japanese lipstick commercial moment.    

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Vintage wise, I zoomed in on a dragon embroidered jacket that fits into my "I'm ok with looking like a dim sum waitress occasionally" phase.  I'm heeding the words of Sisqo and unleashing the dragon within me.  And then doing what any Portlandia fan slash photo opportunistic blogger would do but cycle around on a twee-looking bike and match outfit to the appropriate environment, which in this case is Portland's old Chinatown area (where I also checked out the lovely Table of Contents concept store).  

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Worn with Kye skirt, Purl Harbour knitted shorts and crop top, Cecile t-shirt, Rag & Bone bag and L'F Unisex shoes 

26 comments

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  1. M a r t a

    2013-07-19 at 7:06 AM

    This post is very interesting and lovely! Gorgeous kimono!
    ‚ô•‚ô•‚ô•‚ô•‚ô•‚ô• http://www.martasfashiondiary.com/

  2. The Fashion Fraction

    2013-07-19 at 7:42 AM
  3. lunaresrubios

    2013-07-19 at 8:00 AM

    Amazing store!! I would like to be able to go there 🙁

  4. Lady Vintage

    2013-07-19 at 8:57 AM

    Fantastic vintage shop! Adore the sunglasses & all the outfit & your kimono is mad 😀 M-C
    http://theladyvintage.blogspot.fr/

  5. EmerJa

    2013-07-19 at 9:08 AM

    WOW, this place is pasadise. Love all the mix of prints 😛 And like your look!
    http://www.emerjadesign.com

  6. Sasha

    2013-07-19 at 10:01 AM

    WOW!!!! that jacket is amazing, so bold and the colours are so bright. I love it with the white and blue of the skirt

  7. Meital

    2013-07-19 at 10:22 AM

    nice jacket!! I love it!
    Meital from Très Jolie fashion blog

  8. Jennie

    2013-07-19 at 10:50 AM

    I love the embroidered jacket and I think you look smashing in it…xXx

  9. melisa

    2013-07-19 at 11:47 AM

    lovely one-stop vintage shop. would like to see other posts as well.
    if you have a moment check our shop it carries a wide range of dresses and accessories http://aflondon.com/uk/day-dresses-uk.html
    Thanks,
    Almost Famous Ltd

  10. lena

    2013-07-19 at 12:21 PM

    what a great store, love the style!
    http://gregoryxgregory.blogspot.de/

  11. Jana H.

    2013-07-19 at 12:35 PM

    More than half of my wardrobe is vintage, and for me it’s great to discover the stories behind every piece of clothing. I love to buy something new from time to time, but the most interesting stuff always seems to come from private closets!
    Love this article, and the photos, as usual.
    Thanks so much!!
    Jana

  12. Rhoda Wong

    2013-07-19 at 1:09 PM
  13. Pleinvanity.wordpress.com

    2013-07-19 at 4:22 PM

    What a fab store! i’ve always wanted to visit Portland, there are so many cool shops it seems. Great post and wonderful style as always! 🙂
    pleinvanity.wordpress.com

  14. Joanna

    2013-07-19 at 5:31 PM

    Oooh I only have just discovered how awesome Vintage shops are when I discovered a really cute one in Paris so I definitely want to check this out, it looks so goodxx

  15. STEFANY STRANGE

    2013-07-19 at 6:17 PM

    Stunning photos!
    You look wonderful!
    http://www.stefanystrange.com

  16. Andrea

    2013-07-19 at 8:23 PM

    Love your jacket <3 <3
    Andrea,
    http://bitacoradelua.blogspot.com/

  17. milex

    2013-07-20 at 1:39 AM

    your aesthetic is amazing.
    http://milexblog.blogspot.co.uk

  18. Amy

    2013-07-20 at 8:53 AM

    Love all these printed clothes! Amazing.
    http://www.tributetothestyle.com

  19. Matthew Pike

    2013-07-20 at 9:05 AM

    Good to take on board the recommendation then, these Brits get about.
    http://www.bucketsandspadesblog.com

  20. Adele

    2013-07-20 at 1:30 PM

    Everything about this store is perfect, it’s like I died and went to heaven
    http://secret-hipster.blogspot.com.au/

  21. Style Godis

    2013-07-21 at 2:58 AM

    Awesome prints! Love the vintage feel and the pictures are beautiful!
    xx
    StyleGodis.com

  22. Larissa

    2013-07-21 at 8:09 AM

    really unique pieces on display!
    xx,
    Larissa

  23. Dazzle and Jolt

    2013-07-21 at 12:00 PM

    Amazing! Love the prints, please do check out our own tropical printed tees and sweatshirts!
    http://www.dazzleandjolt.com

  24. Deadly Bite

    2013-07-24 at 10:39 PM

    Your “dim sum waitress” outfit is absolutely fantastic!!! I’m in love with it :DDDD
    That jacket is a real treasure <3
    xx

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