Calling on Calla

Calling on Calla

>> When a designer asks you to come and hang out at a sweet hotel suite, dress up in their clothes and do star jumps on the bed deliberately, you say yes.  Especially when that designer happens to be Calla, whose A/W 13-4 collection really hit a high note for me with its references to the casual and populist gaming of Legend of Zelda and Tetris, that pretty much everyone can relate to.  Last week as a respite to the stiff pomp of haute couture shows, I dropped by the lush W Hotel in Paris Op√©ra, which is playing host to Calla's pop-up shop (she's also created a special printed silk scarf for the occasion).  

Upstairs in the EWOW suite, Calla had taken over the beautiful corner room space with her prints from the past two seasons and had set up rails ready for guests to pounce on as well as make-up and hair on hand to take some fun pics with photographer Jean-Pac√¥me Dedieu.  He was totally responsible for the star jump pose.  I hold my hands up to the peace signs of course (duh).  Dedieu was also responsible for the ultra cute part animated, part filmed fantasy video game conceived around Calla's A/W 13-4 collection, where model blips and bops around the room complete with Super Mario-esque noises and leaves me yearning for the 2-D pixelated games of yesteryear.  I sadly wasn't a video game character but I did go down the cartoonish route for the photos here, inspired by this upbeat print storied Calla outfit  a yellow water colour splotch and NASA space imagery printed hooded parka, some washed out watery Tetris block jeans and the collaborative knits made with Michaela Buerger.  One cheer for old video games, two cheers for jumping on beds and three cheers for Calla.       















Leave a comment

    2013-07-09 at 9:28 AM

    super lovely prints!
    click How to style printed top?

  2. irene laura

    2013-07-09 at 9:29 AM

    love these photos!

  3. Shelly

    2013-07-09 at 9:45 AM

    The vid like the clothes is quite quirky!!


    2013-07-09 at 10:00 AM

    Such a gorgeous selection of prints. This is just such a fun and quirky collection – love the photos too!
    The Trendstop Team

  5. Denisa

    2013-07-09 at 12:07 PM

    That looks so nice. Have a great day.

  6. Lara Maria

    2013-07-09 at 12:26 PM

    Dear Susie,
    it was really nice meeting you in London! And really interesting to listen to your questions to MCM.
    Here is the post and some pictures of us 😉 Really great meeting you!!
    XX Lara Maria

  7. Serdane

    2013-07-09 at 2:07 PM

    The collection is great ! The styling is awesome. I just love it !

  8. Gem

    2013-07-09 at 3:43 PM

    I love your poses it really empisises the playful factor in Calla. I admire the way the clothes are playful but they are also sophisticated considering the theme, they play a tricky balance that I like.

  9. Like__Enchanted

    2013-07-09 at 4:52 PM

    I love. You are radiant.
    Love, unicorns and glitter on you. <3

  10. Amy

    2013-07-09 at 5:39 PM

    Lucky girl! Nice shoot!

  11. lolli

    2013-07-10 at 1:43 AM

    you images are always fun!
    love the printed jacket/coat.

  12. Angelique Jennifer

    2013-07-10 at 3:27 AM

    That red dress is amazing. Thank you for posting the video, it was really fun to watch!

  13. Lauren at adorn la femme

    2013-07-10 at 7:02 AM

    These whimsical floral prints are making me drool!!! You look exquisite and beautiful and playful!!!
    Lauren at adorn la femme

  14. Joanna de

    2013-07-10 at 9:00 AM


  15. Sasha

    2013-07-10 at 6:06 PM

    Amazing, I love the print so crazy

  16. Bellie

    2013-07-12 at 10:35 AM

    Playing PAC-MAN with THE scarf on is my mini getaway day dream <3
    xo Bellie

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