Tulle Shells

It's a week of following up, catching up and hunting down as I dip in and out of some of the fantastic menswear collections on show at LC:M, head down to the colleges to see more graduates as well as sniffing out leads for Paris before I head over there the haute couture shows.  Like I said last week when I posted about Shao-Yen Chen, it's nice to see some continuity when talking up young designers.  It's not an ideal situation to bound about a name and then not hear a peep about them forevermore.  When I was rounding up the upward motions of the high street back in January, I mentioned that ASOS would be collaborating with Central Saint Martins BA class of 2012 graduate Molly Goddard, who I singled out last year.  Now the fruits of that union are nearly upon us and it's a pretty and concise lovefest of all the things that I can't resist – sheer, delicate, layer-friendly and best of all, a unique collaboration that goes against the norm.  

I believe this is the first time ASOS have collaborated with an undergraduate designer and one that isn't schilling her own mainline anywhere else.  "It's strange that nobody knows who I am and I'm not in a position to sell clothes any other way, and so to have things that people can buy, is really exciting," said Goddard.  That first part may not be true as Goddard's collection from the last CSM BA show was such a memorable stunner – a wonderful homage to dreamy ideals of childhood attire and to the physical act of handcraft.  It's no wonder that it impressed ASOS.  "Molly's BA collection was not only accomplished but incredibly beautiful," said Emma Fox, womenswear fashion director of ASOS.  "The carefully constructed pieces are the work of an exceptional talent and we are honoured to be working with her on this special collaboration."  Looking at the three dresses Goddard has designed for ASOS, they contain some essence of her BA collection – namely the tulle outer dress and volume-creating gatherings at the waist.  The underlayer of hand crochet has now become three easy-to-wear slip dresses made up of a machine embroidery into a traditional lace pattern.  Combined together they're the sort of dresses that are begging to be taken out of their pretty-pretty fem-fem context.  You definitely get an urge to go to the supermarket, ride the 43 bus or walk into an old man's pub wearing one of these ballooning fluoro pink tulle dress just for the sheer hell of it.  Goddard seems to have a similar idea.  "They could be worn during the daytime and then you might end up at a weird party accidentally."  

Essentially though you have two dresses in one that come together in harmony but can also be taken apart for other layering adventures.  Combined together they're beautiful just as they are but I like bang for my buck and I personally think the tulle outerdresses are magnificent as they are, acting like shells to layer away as you please.  They're daring you to up the contrast levels to counteract the femininity and childish whimsicality of the material and shape.  Jeans, trainers, sportswear and rubbish t-shirts would be my chosen weapons of down-dressing all that tulle.  Or you could just go all out and run with the heightened frou-frou fantasy of all that tulle and pair up with other similar garments which collectively conjure up a mixture of My Little Pony, rave fairy costumes and Bubble's wardrobe from Ab Fab.  










IMG_4092Molly Goddard for ASOS Salon dresses worn with Miista holographic brogues







IMG_4212Molly Goddard for ASOS tulle dress worn with Lucky Chouette sailor top, Dries van Noten embroidered denim skirt, Karen Walker sunglasses, Joe Duke x Beach in the East denim jacket, Nike trainers





IMG_4292Molly Goddard for ASOS tulle dress worn with Simone Rocha lace skirt, Sorcha O'Raghallaigh embroidered top, vintage slip dress, Comme des Garcons Tricot collar, John Rocha black tinsel headband, Him & Her neon headband, Meadham Kirchhoff x Pollini shoes 

There's an one more sleeveless tulle dress style in a lighter shade of pink, which I didn't photograph so here are the official lookbook images.  The collab will hit ASOS.com on 24th June (next Monday) and prices will range from ¬£120 to ¬£150.  I'm looking forward to some resemblance of a summer where I get to gather up these giant skirts of tulle to ride the bus, do my supermarket shop and maybe wind up in a park somewhere drinking cider.  Anyone else along for the ride?




35 Replies to “Tulle Shells”

  1. Wow, those tulle overlays are just amazing! I am not too happy with the price tag 🙂 but it is truly wonderful work, and I hope one will be mine eventually. I just canot quite decide on the color…:)

  2. oh man on man susie why do you do this to me??? i am crushing so hard on these and already wondering if i could scrimp my pennies together to afford these amazing dresses – it’d be my first “designer” purchase which is a big thing for a student like me!
    i saw your convo with fashion hayley on twitter& wondering the same thing do you have any idea what size these bad boys go up to?

  3. Such an innovative idea, I love how you can mix-and-match the layers with whatever you’re in the mood for that day. Also, mixing hand-crochet and machine embroidery shows she is very conscience of her process and it’s effects. Can definitely see Ab Fab’s Bubbles rocking these! Will be keeping an eye on her development from here on out!

  4. thanks heaps for letting me know susie. you da best!
    already dreaming up wintery concoctions with these beautiful layers of tulle since im in the southern hemisphere <3

  5. fantastic, definitely going to check it out on monday, the dresses look beautiful! and I love the white shoes they combined with them, I already bought them a while ago on Asos! 🙂
    xx, Sabinna
    Broken Cookies

  6. The look with the denim jacket on top is the best for me. Love the little princess and ballerina flair, and layer looks are always great! I have a little layer look today on my blog aswell, it’s a fun way to combine stuff, and just wear it all at once!
    Thanks for the post.

  7. Love these dresses so much! I was going to buy one for my prom dress, but chose another one instead. Really wish I’d picked this one now, but have left it too late, as they no longer have a size 8. Just looking out to see if someone will sell one. Fingers crossed!

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