Swim Fun

Swim Fun

>> Last year, when I came down to Sydney, I discovered the more serious side to their process behind the jolly prints and graphic larks of swimwear brand We Are Handsome.  This year, I just plonked my bum on the seat, chowed down on some sort of Red Bull slushy and a signature big cat printed lollipop and enjoyed the immense fun that this brand represents in the scheme of things.  It's to the designers Jeremy Somers and Indhra Chagoury's credit that they have in the last few years carved out their own niche in photo printed swimwear, forseeing the tide of popularity in the visual language of direct photographic imagery on clothing, as their ever long list of celeb fans grows.  More of the same in their case is a good thing as their fanbase can't seem to get enough, be it a big cat growling on their chests on a swimsuit, a wild stallion galloping across a bodysuit or a yawning panda on one half of a pair of a leggings.

New print stories include a retro eighties robot mash-up, a blaze of red feathers collaged into a pattern and a David Hockney-esque painting of a beach front house.  Some of them made an entrance on specially printed bikes in collaboration with Bondi Beach Cruisers, whose bikes are apparently inspired by Bondi's laidback lifestyle.  Ah.  Bondi.  A place that rightfully has such a dear and precious place in most Sydney people's hearts.  Us outside visitors can only scratch the surface of what Bondi culture and lifestyle is all about and although We are Handsome's prints are globe-trotting, it certainly chimes in with Bondi's chilled vibes, where a ravishing beauty with Farah Fawcett-esque waves might well be riding along on her printed bike matching her printed bikini on Campbell Parade.  Other print highlights include "Awww Kawaiiiiiii!" penguins ambling along, a pair of giraffes having a convo and a stoic looking fox.  It all has to finish off with one of their signature "big cat" prints, which in this case is a roaring lion billowing out on a sheer chiffon shirt – a rare bit of modest cover-up amongst what is a loud n' proud show of flesh and fun.    

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20 comments

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  1. Cali

    2013-04-11 at 12:19 AM

    Love these looks for Spring and Summer! Such a fresh take on swimwear!
    http://www.stylegodis.com

  2. STEFANY

    2013-04-11 at 12:25 AM

    The collection looks crazy good!
    http://www.stefanystrange.com/

  3. milex

    2013-04-11 at 12:51 AM

    You really know how to impress me
    http://milexblog.blogspot.co.uk

  4. Well P.

    2013-04-11 at 12:56 AM

    I loved the mansweare <3
    http://apenaxx.blogspot.com.br/
    xx

  5. Raffles Bizarre

    2013-04-11 at 12:57 AM

    Oof their prints are just incredible! I would look ridiculous in any of that yet I want it all!!
    http://www.rafflesbizarre.blogspot.com

  6. Andi

    2013-04-11 at 6:40 AM

    AMAZING!!!!!
    Love the prints and the silhouettes!
    Andi
    http://andicui.blogspot.com.es/

  7. Lady Vintage

    2013-04-11 at 7:01 AM

    So fun these prints!

  8. VVHATIF

    2013-04-11 at 9:31 AM

    Another reason to go to the beach novv.

  9. Haidee

    2013-04-11 at 11:11 AM

    Love the prints stunning 🙂
    http://haideeandco.blogspot.com/

  10. The Provoker

    2013-04-11 at 12:39 PM

    Fun prints, one of them reminds me a bit of Prada SS10 (not saying their copying lol), I think it’s brilliant that the swimsuit matches the bike! Now that’s the way to go! If I were to bike around town, I want my look to match my ride! <3

  11. Meital

    2013-04-11 at 4:25 PM

    love these looks!
    Très Jolie blog
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  12. verity

    2013-04-11 at 5:33 PM

    Love the prints such a fun collection!

  13. Rosie

    2013-04-11 at 11:05 PM

    God how I wish spring was here now!!!

  14. Sarah

    2013-04-11 at 11:26 PM

    I love all of these creative options for one-piece suits!
    http://www.tracetheshadows.blogspot.com

  15. AS Style & Design

    2013-04-11 at 11:33 PM

    Very nice swimwear!!!!
    Kisses

  16. AS Style & Design

    2013-04-11 at 11:33 PM

    Very nice swimwear!!!!
    Kisses

  17. AS Style & Design

    2013-04-11 at 11:33 PM

    Very nice swimwear!!!!
    Kisses

  18. Emily Whitehall

    2013-04-12 at 9:50 AM
  19. bayu radith

    2013-04-12 at 2:22 PM

    love all the prints
    http://bayuradith.blogspot.com

  20. ashley

    2013-04-15 at 9:21 PM

    Cute suits! I’d love to wear some while Im giving swim lessons!

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