Fashion Week for All

Fashion Week for All

Ifsinvite>> Everytime fashion week comes around, I always get a bunch of emails asking how people can particpate in fashion week even if they can't get invitations/accreditation.  My default answer for London Fashion Week used to be to advise people to go watch the live streamed New Gen shows on a big screen in Topshop Oxford Circus or get involved with the programme of customer events they normally have or unhelpfully, I tell people to go to Somerset House and just soak up the atmosphere as the grounds are open to all.  That begets a crowd of people at Somerset House perhaps waiting at the tents, hoping to go to shows which can result in sad face emojis all around when the venues inevitably get too full.  Therefore, better to go to the surewin, no-hassle and easy-to-get-in International Fashion Showcase, which is taking place in London all throughout fashion week next week and beyond in some instances.  It's an initiative that started last season but this time around, there's more of a structure with more events going on.  Basically the British Council (responsible for cross exchanging British culture with countries all over the world) and the British Fashion Council have teamed up to bring the work of 110 emerging international designers to be showcased at 27 embassies dotted around London.  

Participating countries include Argentina, Austria, Bolivia, Bosnia and Herzegovina, Denmark, Estonia, Jamaica, Luxembourg, The Netherlands, New Zealand, Nigeria, Norway, Pakistan, Panama, Philippines, Portugal, Romania, Serbia, Slovakia, Slovenia, Sri Lanka, Sweden, Switzerland, Tanzania, Trinidad and Tobago, Uruguay and Vietnam.  It reflects the globalisation of fashion that is rapidly taking place and taps into my secondary love of discovering young talent in far flung countries.  If I wasn't doing fashion week shows, this would be a dream for me to trek around London, exploring the unexpected.  

What makes it even more fun is that you can pick up a guide and map and follow the trail of the embassies, and get your map stamped at each venue.  Collect six stamps or more and you enter a prize draw to win a VIP day at Vodaphone London Fashion Weekend, including a ¬£250 voucher.  I wouldn't be so fussed about the prize draw but the treasure trail element is quite jolly.  

The map and schedule below indicates the geographical and international breadth of fashion that can be explored for absolutely nada.  The Argentina showcase sounds especially interesting with nine designers from different regions capturing the landscape of the country.  Denmark, Norway and Sweden have teamed up to present Fashion Scandinavia Movement, which is something we've all come to be familiar with, what with the growing dominance of contemporary fashion.  Three designers from the Netherlands present their innovative approaches to new technologies, sustainable design and traditional craftsmenship.  An exhibition called Woven Threads on Nigeria's fashion industry also looks like a good un'.

All in all, this is a brilliant opportunity to see young talent coming around from all corners of the globe.  Like I said, if I wasn't show going, writing, filing, blah-blah-ing, I'd be meandering around embassy buildings for sure.   

IFS collage





Leave a comment
  1. charlie

    2013-02-08 at 10:22 PM

    I love the sound of the international show case :] you really inspired me :]

  2. Lili Gabbiano

    2013-02-08 at 10:49 PM

    I would love to see this and be in London that days. I love the idea and the chance for the young designers.
    A friend of mine will be there participating for Serbia.
    Her name is Ana Ljubinkovic
    I love here your fairy tale collections

  3. Lili Gabbiano

    2013-02-08 at 10:50 PM


  4. Ana

    2013-02-08 at 11:11 PM

    Oooh, my country is up there, too, yay 😀 !

  5. Ana

    2013-02-08 at 11:13 PM

    Ana Ljubinkovic is the one I wanted to tell people about, too 🙂 .

  6. Shug Avery

    2013-02-08 at 11:24 PM

    London really is an interesting city for this kind of initiative, I always have the feeling about this town, fashionably and culturally speaking that great events are created to promote other countries.
    I wish I could be there to participate to this one !


    2013-02-09 at 12:29 AM

    This looks incredible! I will definitely be going, thanks so much for the brilliant tip!

  8. Joy

    2013-02-09 at 5:23 AM

    so much fun! thanks for promoting it nonetheless!


    2013-02-09 at 9:14 AM

    Last year I was in Milan Fashion week, and I found that although the shows are exhilarating, the big events and people real fashion are in the street outside.

  10. The Provoker

    2013-02-09 at 11:06 AM

    Thanks Susie, this is really great advise for many of those fashion lovers who lack the proper accredation to get involved. The beauty of this post is that it’s so welcoming to everyone when sometimes those who can’t make their way in get treated badly (I’ve got my fair share of that a few years back, maybe even these days lol). Lovely post- Hope to see you around!


    2013-02-09 at 1:51 PM

    Amazing blog!!

  12. Charlotte

    2013-02-09 at 3:36 PM

    This look so cool! I may go!
    – Charlotte

  13. milex

    2013-02-10 at 3:08 AM
  14. Tomasz

    2013-02-10 at 1:23 PM

    Czegoś takiego na twojej stronie jeszcze nie widziałem. To bardzo ciekawa grafika ta z kalendarzem.
    Podoba mi siƒô.
    Pozdrawiam. 🙂


    2013-02-10 at 11:00 PM

    I just love the shoes

  16. A Pampilha

    2013-02-11 at 10:38 PM

    Excellent Blog… it¬¥s so important to promote this kind of event!
    Thank ou so much
    A Pampilha

  17. Kulwant Singh

    2013-02-12 at 6:50 PM

    Its nice one 🙂 Thanks for posting

  18. Felicity

    2013-02-12 at 11:20 PM

    This looks really interesting! I love a good treasure trail. x

  19. KellyReilly

    2013-02-14 at 10:11 AM

    London really kind of business is an exciting city, always fashionably made for other countries to promote the big event feeling about this city, culturally speaking.

  20. Yvette J. Gordon

    2013-03-10 at 6:19 PM

    Fashion is always fast pace changing environment

  21. Rosie Martin

    2013-04-02 at 10:16 AM

    Hi Susie, do you know who made the collage bottom left of your image montage, with the purple mountians, cacti etc? Thank you. Rosie x

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