>> When Tommy Ton sends you emails at 4am in the morning with the succinct sentence "Balenciaga F/W 10 trousers.  Yoox.  NOW!" and you spring up in panic and pounce on to the computer, only to discover that the trousers in question have sold out, which then puts you in a dour mood for the rest of the day, you can be sure you have something of an addiction to past season designer shopping.

I could go on and reveal other Yoox-related absurdities that occur on a regular basis but instead, my Yoox addiction has been officially sanctioned with a wee project I did with them in conjuction with the launch of Yoox's site in the all mighty China.  I travelled out to Beijing in August and was shot for a short video alongside another mighty force, the fashion blogger Han Huohuo (I gather that everything in China is all mighty), whose Weibo (China's answer to Twitter/Facebook) following is a whooping 1.3 million.  That number is mind boggling.  My Twitter following is meagre in comparison.  That awe was reflected when I met him but fortunately, HuoHuo (his name literally means "Fire Fire" in Chinese) is lovely and thoughtful and that's reflected in the slightly introspective interview that we both did on camera.  The premise was that we took our favourite Yoox pieces, style them up for the photoshoot and then talk a little about style, individuality and online shopping in the video.  It was my first shoot in China and gave me a glimpse into the industry in a part of the world that I'm surprisingly not that familiar with.  Mega Meng Meng, a stylist and bone fide Beijing IT girl (I mean that in the best sense of the word) was the creative director of the shoot, coming up with the Chanel-esque mirror set up for us to freak ourselves out with the multiple reflections.  

Both Huohuo and my Yoox selection is up online now featuring a Miu Miu leather jacket, an odd Lou Mistraou hat that looks like boxing attire as well as some Proenza Schouler bits and bobs.  I could go on adding to that list of course… say, this sheerly delightful Celine shirt, a ballsy pop of Balenciaga satin, the Prada SS 12 car print skirt that has come on to the site quicker than I thought, a Jil Sander knit… yes, I could definitely go on…    


SUSIE BUBBLE for yoox.com 3

SUSIE BUBBLE for yoox.com 2

SUSIE BUBBLE for yoox.com 1

SUSIE BUBBLE for yoox.com 4

SUSIE BUBBLE for yoox.com 5

SUSIE BUBBLE for yoox.com backstage

Comments (32)

  1. Elisa says:

    Amazing, amazing pictures! They’re fun, colourful, the layering, print-clashing and colour and texture combinations are just so. Very inspiring. Impressive work form Mega Meng Meng.
    Elisa – Wandering Minds

  2. Lillian says:

    That picture of you in the illusion-like shift dress with the houndstooth coat is amazing! I love how all of these photos borderline optical illusion.

  3. Duck says:

    I only really got into Yoox about a year ago. I always thought it was a crap site because at first glance it’s badly designed, hard to find what you want, has waaay too many brands to contemplate at once, and is kind of an ugly shopping experience. For ages I just stuck to TheCorner and Oki-Ni instead. And then I realised that if you sign up the emails or set up Yoox Premiere or use the magic Yoox Box thing then you discover all the most amazing pieces just as they go live. At crazy cheap prices… And now I’m an addict. I probably check Yoox at least twice a week, just in case.
    Second point – I want to know about more Chinese bloggers! It’s so hard to find out who they are despite them having insane numbers of followers. There must be so many but I just don’t know where to look!

  4. Loved the Yoox piece Susie. Way cool. Love the last still image from the shoot. Kickin’ heels. Great make up. Hope you’ve had a great year and next year is bigger and better for you. Best from Pat

  5. Daniela says:

    Awesome !!
    I have recently found a new website that saved my life and I’d like to share.
    On http://www.lookfourlook.com you send a picture of what do you want and know where can you get it !!
    This is very helpfull !!

  6. cca says:

    I am so addict to YOOX. Nice to see some styling with their items. Love the dark lip color

  7. kate says:

    Yet another fabulous post! I love your blog – i blog as well and I’m 13 – could anyone give me any tips? 🙂

  8. Rebecca says:

    Yoox has long been a favourite fashion go-to spot for me! You look absolutely amazing in those shots – the outfits are fantastic.

  9. Sophie says:

    You look incredible in these shots…congrats on everything xx

  10. Sara says:

    Susie, you’re so cute in this video!! xo

  11. Felicity says:

    Oh no, what a shame they’d sold out! That happened with me and a Marc Jacobs bag on The Outnet, super sadface. Bad mood is understandable! Love these – the galaxyish chiffony dress is beaaaauuutiful x

  12. The Provoker says:

    You and huohuo look great! I really love those looks you wore, esp the one with the red coat and headpiece. And with all the mirrored repetition shots, fabulous effect susie.

  13. Very interesting stuff guys. Love the beige outfit (maybe not with the green nail varnish though).

  14. Pavla says:

    like all these photos!! :))

  15. j says:

    “It’s about having fun” and I’ve been having fun with your blog for 6(?) years. Thanks Bubble.

  16. 大王と幻想的なブログ。私はあなたのブログの主題で非常に興味を持って、それは私の最初の訪問です。

  17. SACRAMENTO says:

    Coming to your blog is always going one step forward into the wild dreams of fashion.
    Have a lovely holydays, my dear Susie.

  18. Lovely pics!!
    Thanks for your comment
    Kisses from Spain

  19. tammy says:

    Lovely <3

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  21. FashionSite says:

    Hello, beautiful photos and great styling. Yoox inspires me. Waiting for more 🙂
    I greet

  22. ari says:

    Love the video, love the pictures!!! xoxo

  23. Vilte says:

    Oh wow! thats so cool! Who knew blogging could get someone so far :’)

  24. Chloe says:

    Such unique styling. Love the mix of the space print peplum top with the skirt, the colours blend so well. Gorgeous!

  25. voile panels says:

    Excellent create up. Wish you’ve had an excellent season and next season is larger and better for you.

  26. Tammy says:

    I enjoyed the lovely video.

  27. busniness12 says:

    UPS Australia do not accept waybills! I messaged YOOX several times – not a single reply! No idea what I should be doing now and how to return the shoes and get my refund. So disappointed, I loved their online store.”

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