>> I'm never into the spontaneous on-the-spot, live action blogging thing but given that I'm actually feeling a frission of excitement being on set at Lane Crawford's S/S 13 campaign and witnessing the mighty mighty power combo of Nick Knight at work, Katy England styling, Val Garland on make-up, Sam McKnight on hair and a whole host of wizardry to make what I think will be a really powerful shoot, something never done in mainstream fashion campaign terms. Knight is employing the 3D scanning process, which he started using in 1999 and most prominently photographed Naomi Campbell in 2006 with this technique to create an interactive sculpture. In this instance, the model Ming Xi will be 3-D scanned and the scans will be combined with motion capture to create animated films with these 3-D renderings. This all sounds like a lot of intangible techy gibberish on paper but it's seeing it come to life that make it all the more real. This isn't of course new technology in the wider scheme of things but the result of combining these processes with a fashion campaign will definitely be exciting to see unfold. It's incredibly brave to see a department store take a punt on still images and film where the results are on the unpredictable site.
We're currently done with shooting the first incredible Alexander McQueen SS13 look and now we've moved on to shooting new season Proenza Schouler and Alexander Wang. The customised baseball caps are by RCA graduate Alexandra Gold, who I'm really excited to have met on the shoot. I'm on Lane Crawford's Facebook and Twitter all day long so you check out more updates and snaps there.
All Instagram photos by SHOWstudio