>> I'm never into the spontaneous on-the-spot, live action blogging thing but given that I'm actually feeling a frission of excitement being on set at Lane Crawford's S/S 13 campaign and witnessing the mighty mighty power combo of Nick Knight at work, Katy England styling, Val Garland on make-up, Sam McKnight on hair and a whole host of wizardry to make what I think will be a really powerful shoot, something never done in mainstream fashion campaign terms.  Knight is employing the 3D scanning process, which he started using in 1999 and most prominently photographed Naomi Campbell in 2006 with this technique to create an interactive sculpture.  In this instance, the model  Ming Xi will be 3-D scanned and the scans will be combined with motion capture to create animated films with these 3-D renderings.  This all sounds like a lot of intangible techy gibberish on paper but it's seeing it come to life that make it all the more real.  This isn't of course new technology in the wider scheme of things but the result of combining these processes with a fashion campaign will definitely be exciting to see unfold.  It's incredibly brave to see a department store take a punt on still images and film where the results are on the unpredictable site.  

We're currently done with shooting the first incredible Alexander McQueen SS13 look and now we've moved on to shooting new season Proenza Schouler and Alexander Wang.  The customised baseball caps are by RCA graduate Alexandra Gold, who I'm really excited to have met on the shoot.  I'm on Lane Crawford's Facebook and Twitter all day long so you check out more updates and snaps there.  

Trying on Alexander McQueen's S/S 13 honeycomb queen beekeeper hat for size…


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All Instagram photos by SHOWstudio

Comments (18)

  1. sophie says:

    Such amazing shapes! I love the honeycomb look:)

  2. Jessica says:

    Beautiful photos. That Alexander McQueen hat is amazing.

  3. Lois says:

    The gold honeycomb dress is absolutely stunning

  4. Daniela says:

    Awesome !!
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    On http://www.lookfourlook.com you send a picture and know where can you get it !!
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  5. Susann says:

    I really liked the bee keeper style hat I could see you wearing that in London and looking amazing. This is quite unusual, as many times I ask my self “who would wear that and where and why ? ” I really do enjoy reading your blog tremendously and it makes more sense to me than some of the images you show. I hope you dont mind that I dont love everthing thing you show but I do love your blog

  6. Emily says:

    In love the contrast between textures in these garments.

  7. alex says:

    ahat an amazing blog ! love it <3

  8. That golden dress looks amazing!
    Greetings from Santiago, Chile.
    Twitter: @cristianpavezd
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  9. Marie says:

    Amazing photo shots. The honeycomb would look great on a handbag.

  10. Rida Butt says:

    I defintely agree with you Sophie, It’s just an superb collection especially i loved the 5th one dress, and just going to buy it anyway because my annual dinner at university is coming soon and i just want to look gorgeous as this style.

  11. promgirl says:

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  13. Love the McQueen collection. Beautifully crafted. Perhaps the theatrics of the McQueen shows aren’t the same anymore but Sarah Burton does McQueens legacy justice time and time again.

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