The World is Your RUNway

The World is Your RUNway

I apologise for more marathon talk but I promise this post is less about evangelical preaching and more about actual clothes.  In any case, I can’t quite shake off the memories of San Francisco just yet.  Especially not since an email plops into my inbox with the subject line “You Run the World” cueing an ever-affirmative Beyonce soundtrack featuring of course Run the World (Girls).  This very song was the background note to the San Francisco Marathon, especially when at about mile seven, I was huffing and puffing on a hill and in a vision of hot neon pink, effortlessly tied windbreaker around the hips and printed leggings, two girls ran past me, hair free and jewellery a-jangling.  They were Samantha Jo Alonso and Valerie Julian, sisters and partners of Fruition LV, the one and only vintage store that I know of in Las Vegas, notorious because of its loud n’ proud taste and incredibly addictive styling in their lookbooks.

It’s this sister duo’s combined prowess in both running and styling that got them involved with Nike, working with them on a consultancy basis, styling their running crews and speaking up for running with style.  “At FRUITION, we’ve developed a platform that serves as an idea factory for a plethora of designers, including Nike, who are all looking to discover inspiration for their future collections through our archived compendium,” explains Samantha in an email Q&A I badgered her for.

Beyond brazen styling, it’s Samantha and Valerie’s love of life and positivity that inspires even the most hardened of observers.  Frankly as they both breezed past me in the half marathon, running with ease and looking like a million dollars whilst doing so, I can say that I would have listened to anything they said, soaking up their wise words like a sponge, purely because they looked like they OWNED their run.  Samantha in particular with her super long jet black hair looked like a 21st century Pocahontas rushing through the woods, braving it all without looking like she’s breaking into a sweat.  “Life is a sport and the world is our RUNway. For Val and I, the world of fashion and sport co-exist therefore looking good for victory is a state of mind that’s effortless and a natural part of what we do. It’s the life we live. It’s the air we breathe.”

The idea of the marathon route as a RUNway never even occurred to me but just to show that Samantha took her own sage words seriously, she challenged herself and for charity to doing FIVE FULL marathons in one year, spanning across Las Vegas, Chicago, Berlin, New York and Rome.  FIVE.  The mind just boggles.  I can’t quite compute that number yet on the back of my one singular half marathon.  And yet Samantha ran them in outfits that included Michael Angel printed leggings, Jeremy Scott onesies or Walter van Beirendonck waistbags, not to mention some eye-catching jewellery and always with a smile and belief that she can truly combine her love of fashion with running in a symbiotic relationship.  “As women, our responsibility to be leading examples of strong and courageous individuals is never taken lightly. We hope to bring light and encouragement to other women by using fashion and sport as our medium to communicate that message.”

They never compromise functionality over style though when it comes to their running gear, sticking to materials and garments that are vaguely within the boundaries of sportswear but cannily knowing what works from a high fashion context – for example identifying a pair of Alexander McQueen leggings as possible running gear.  “We refuse to compromise function over fashion. We find ways to harmonize the two by identifying which ready to wear pieces look great and perform just as well.”

I may well slot in a pair of jazzy trainers every now and again but these girls know how to wear a sports windbreaker as well as not sweating in a pair of leggings.  Or else, if they were, they certainly didn’t look it which was not my case last Sunday morning.  I thought I was making somewhat of an effort with my co-ordinated neon yellow and neon-edged run shorts courtesy of Nike but these girls took it to another level.  Samantha admirably says in the video below “I treat those 26.2 miles like it’s a runway show” and in her highly quotable email back to me, she adds “Life isn’t a dress rehearsal – this is it! Just like anything in life, we need to show up and be ready to give 1000000%.” and that’s certainly a few thoughts to carry through to my next run, which is pretty much a fixed certainty.


Samantha Jo Alonso and Valerie Julian




On their greatest achievement in life…

Samantha Jo Alonso: For years I sweated it out solo but overtime after countless miles, handfuls of marathon victories and infinite meditation, a vision that was bigger than myself was developed into my running dream team, Mission I’M-POSSIBLE.  Our vision serves a purpose to our community as more life is revived through one running maverick at a time. Seeds of encouragement are being planted as we continue to lead by examplex. The transformation and revival that’s occurring in Las Vegas through our team is truly something supernatural.

Valerie: Realizing the vision that running has given me purpose to be a living example of bridging fashion with physical fitness.  In addition, the gift to motivate and touch lives through being a catalyst of change physically, mentally and spiritually, an inspiration that keeps me uplifted.










Samantha and Valerie styled the SF Runway Crew for Nike

Valerie and Samantha crossing the finishing line at Nike Women’s Marathon in San Francisco this year wearing Jeremy Scott and Black Milk leggings  

Feeling like I had not bought my style game to this race whilst standing next to Samantha and Valerie.  

I may have highlighted Samantha and Valerie’s enlightened running style but some of you might know their work through Fruition LV, their vintage store in Las Vegas that also operates as an e-store.  Fruition LV sells the sort of vintage that has a contemporary spin.  They flavour their descriptions with things like “Ancestral Proenza Schouler” and their selection of printed Versace, Chanel and Hermes as well as an array of eye-catching sportswear makes Fruition something of a highly bookmarkable site.  It’s easy to see how Nike picked up on the duo’s styling from their photos on the online store that manage to make individual items stand out in their layered ensembles that mix up genres in a way that I undeniably relate to.



Leave a comment
  1. Anna

    2012-10-23 at 11:22 PM

    wow I love their fusion of sports wear and fashion while still making it well made functional sports wear. and how do they look so good when they’ve just run a marathon?!

  2. Kataklysm97

    2012-10-24 at 3:08 AM

    love your marathon articles!!

  3. Eli

    2012-10-24 at 3:21 AM

    So interesting to see them again, I met Sam briefly a long time ago when I still lived in Las Vegas. The empire they’ve built from the ground up is truly amazing, glad to see them continuing to be so successful!

  4. juicy

    2012-10-24 at 5:54 AM

    I love their fusion of sports wear.very pretty ~~~

  5. Wiley Prince

    2012-10-24 at 6:04 AM

    Sure life itself is a runway and we are the runners. Whichever route we take and the pace at which we go will determine where we land in future and when.
    I think this blog is so inspirational and we all ought to read it. The pictures above are lovely and the gilrs are so cute.
    Thanks for the marathon write.

  6. Rosemary Schmidt

    2012-10-24 at 7:32 AM

    The finishing line isn’t something easy at all and cheers to Valerie and Samantha; I love their running style, it inspires indeed! The photos above looks so beautiful, I indeed love every bit of your writing. Thanks for sharing Susie!

  7. Noe Farrell

    2012-10-24 at 7:36 AM

    Life is a rerun and no matter what, you have to set your target to the finishing line. I got impressed a lot by your enlightening inscription and pictures; they really look dazzling and gorgeous. Very stimulating and encouraging content, keep up!

  8. Miss Coco

    2012-10-24 at 7:37 AM

    Me too I love it!!!

  9. Rigoberto McClure

    2012-10-24 at 7:40 AM

    A lot inspirational and educational tips there. I really loved your content Susie. The pictures, the show ground and everything looks very lovely and pretty! I loved the picture of you the two comrades-Valerie and Samantha, those sneakers are really cool for the marathon. Keep up!

  10. sophie

    2012-10-24 at 8:03 AM

    whoaa these photos are gorgeous!

  11. Elvis Trujillo

    2012-10-24 at 8:54 AM

    Wow! I really love every bit of this. I love the fashion The sports wear, everything!

  12. Sari Purdy

    2012-10-24 at 8:57 AM

    I usually love your blog and it is never disappointing. The fashion, the photos, the styles; they are all amazing!

  13. debby

    2012-10-24 at 8:58 AM

    Wow! This is very amazing! I love every bit of this!

  14. sizlae

    2012-10-24 at 9:03 AM

    Hi Susie, I am very happy I dropped by. The sport designs are really great!

  15. Bespoke Clothing

    2012-10-24 at 11:59 AM

    This blog is amazing and this post is so cool, I love everything about it and the pictures are incredible. Clothing is all about being who you want to be and expressing yourself it’s like An Art form and You’ve captured that!
    Well done You

  16. juliaS

    2012-10-24 at 2:12 PM

    I love your running posts. Please don’t stop

  17. Clare

    2012-10-24 at 2:17 PM

    I don’t normally comment, Susie, and am usually a bit of a lurker, but I just had to say that these marathon-type posts are actually encouraging me to try running (I never thought I’d say that!) Keep them coming.

  18. Serdane

    2012-10-24 at 2:53 PM
  19. solara

    2012-10-25 at 2:38 AM

    rock it sf! thanks for bringin the style here! we love you, your fab

  20. Aninha

    2012-10-25 at 2:59 PM
  21. Aninha

    2012-10-25 at 3:00 PM

    Opss!! cool!!

  22. Kimmy D.

    2012-10-25 at 5:28 PM

    I absolutely love this article! I love your sports wear mixed with fashionable pieces! So inspiring! Great pics!


    2012-10-25 at 5:29 PM

    What an inspiring and innovative pair! Such a modern and fresh take on style in sport. Your photographs communicate the energy of Valerie and Samantha effortlessly and their ethos about not compromising fashion for fitness is something every woman who is proud of her personal style should take note of before purchasing her next pair of jogging shorts.

  24. Luana

    2012-10-25 at 8:49 PM

    Really beautiful !!
    I loved the pictures <3
    I'm posting accessories from Los Angeles on my blog!
    Take a look!

  25. Sarah

    2012-10-26 at 1:23 PM

    Wow they ran all that distance in those leggings?! They don’t even look like they’re breaking out in a sweat! I wish I looked that good when I run 🙂
    Sarah x

  26. vanessa

    2012-10-30 at 10:34 AM

    amazing photos, how inspirational too

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