The Return of Schiap

The Return of Schiap

Most of you will know that my weekend blog absence is down to my burning off approximately 1,500 calories running 13.1 miles in the Nike Women's Marathon in San Francisco.  It's 5am right now, I'm craving noodles and my thighs feel like they'll never work properly again.  I'm enjoying the feeling immensely.  I have so much to say about the run itself but awaiting pictures from the Nike ppl.  If you had a shred of respect for me or this blog, that will be shortly obliterated when you see a photo of me crying like a baby as I crossed the finishing line.  

Paris seems like an utter age away after pounding the hilly terrain of San Francisco but hopefully this is timely as I went to visit the House of Schiaparelli on Place Vend√¥me in Paris, as they gear up for their proper relaunch as a haute couture label.  They're going to be announcing a new creative director imminently and I'm personally intrigued as to a) who it is and b) what sort of direction they will take this storied but not necessarily well-known name (outside of the fashion circle).  I don't want to wazz up the rumour mill but I hear the creative director is likely to be British which conjures up a number of possibilities.  Fashionista named their list of designer choices which include John Galliano, Mary Katrantzou and the Rodarte sisters.  I'd add Giles Deacon to the shortlist as well.  

In the meantime, since the acquisition of the brand by Diego Delle Valle of Tod's, they've breathed life into Elsa Schiaparelli's original boutique and atelier address at 21 Place Vend√¥me as well as installing use and brand ambassador figure Farida Khelfa to spread the Schiap gospel.  It's a strange chronology to talk up the relaunch of a house without any tangible product or creative director in place as yet, but it's well-timed with the recent interest in Schiaparelli's archives reignited by the Impossible Conversations exhibition at Met Museum.  Therefore, I felt pretty lucky to go have a nose around the Schiaparelli salon rooms for a piece for Dazed Digital and I couldn't resist reblogging the photos here.  The series of rooms include a mix of original artefacts owned or connected to Schiaparelli as well as more recently commissioned pieces, chosen by Khelfa to fit into the aesthetic of Schiaparelli.  It's basically a decadent show home that sums up the spirit of this surrealist designer.  Star items include a sphinx sculpture taken from Schiaparelli's original store interiors, gold columns by Alberto Giacometti, a wall drawing by Pierre Le-Tan (who illustrated a lot of Schiaparelli's original perfume ads), a powder compact and original artwork by Salvador Dali and some trippy glasses made by Man Ray.  Schiaparelli's sketches, photos and ad campaigns also pepper the rooms.  Along with the newly redesigned website, you could interpret this Schiaparelli show homeas part of Diego Valle's strategy to re-establish the history and legacy of this once-famous house instead of launching out of nowhere with a creative director.  With all the subtle build up, it will be really exciting to see how the actual collections of the house take shape.

P.S. I still recommend reading Shocking Life, the autobiography of Elsa Schiaparelli for a quickie overview of the history of the brand as well as Schiap's memorable style quotes.  


























Leave a comment
  1. Benita

    2012-10-15 at 2:36 PM

    To all fashion blog readers: YOUR OPINION MATTERS!
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  2. vanessa

    2012-10-15 at 3:45 PM

    well done on the run 13miles is amazing! nice one!I would be crying at the finish line too if I’d have just ran that far,
    vanessa x
    check out my latest beauty giveaway

  3. Liz

    2012-10-15 at 3:49 PM

    very cool house! love it!

  4. Anna

    2012-10-15 at 5:07 PM

    well done on the marathon! you definitely deserve some noodles!
    I don’t know much about Schiaparelli but the house is amazing, I love the sphinx especially; very surreal

  5. Mihaela Stoica

    2012-10-15 at 6:31 PM

    Congrats for the marathon! You rock girl!

  6. Natty Shirts

    2012-10-15 at 8:45 PM

    They have a frequent fit as well as a activities fit.

  7. Ana

    2012-10-15 at 9:23 PM

    I see *somebody* has been hoarding my dream furniture 😀 .

  8. Becky |

    2012-10-15 at 10:00 PM

    Wow, congrats on the marathon! Can’t wait to see the photos (yep, even the crying one).

  9. Tara

    2012-10-15 at 10:06 PM

    A massive congratulations to you, Susie! All that marathon training – and, of course, the subsequent marathon – sounded hellish. But, you are truly formidable – what you have achieved, and the cause which all of this was in the name of, is incredible. You should be proud, for I am sure all your friends and and family will be immensely proud of you. And, I am shocked your only – or main, at least – request was some noodles… If I were you I would have requested an entire noodle bar!
    Also – beautiful post! Such sumptuous and equally mind-boggling interiors and furnishings.
    Best Wishes,

  10. The Provoker

    2012-10-15 at 10:12 PM

    OMG I want to be there now, these furniture pieces have a sense of modern quirk that I’m lovin’ big time.
    xx The Provoker

  11. Mabi

    2012-10-15 at 10:28 PM

    Really nice pictures. And I am happy about the return of Elsa Schiaparelli, cause she was one of the best designers in the 20th century, and I also think that there were only a few woman designers, so we should cheer them!

  12. Ivana

    2012-10-16 at 1:14 AM

    Beautiful photos, amazing antiques. xx

  13. Little Red Book

    2012-10-16 at 4:59 AM

    I would love to spend an evening there and take it all in. Beautiful photos.

  14. Customizeddressshirts

    2012-10-16 at 5:43 AM

    Beautiful photos.

  15. Serdane

    2012-10-16 at 8:49 AM

    So nice and so sweet universe !

  16. Elvis Trujillo

    2012-10-16 at 9:14 AM

    Ooh my God! I so love this. It is the real definition of art; that living room is very immense and exceptionally beautiful! I love every bit of this.

  17. Sari Purdy

    2012-10-16 at 9:15 AM

    There is only one word to describe that; breath-taking! I am in love with everything in that house.

  18. Yaz

    2012-10-16 at 12:04 PM

    Well done on the run! And what a collection of photos! x

  19. Wiley Prince

    2012-10-17 at 7:34 AM

    These photos are lovely! I am a lover of pink. Can’t help but envy them. Welcome back anyway.

  20. Antonio from Italy

    2012-10-17 at 8:26 AM

    i hope for the return of John Galliano,
    the fashion world needs him!

  21. Hefeijd

    2012-10-29 at 1:47 AM

    Catchy design and Big discount fashion outlets for U, welcome you visit and!

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