Style Feed

Style Feed

>> "I joined the fashion blogging party in 2006, awkwardly shuffling my feet with a cup of punch. Over the years the party may have become increasingly busy, but the simultaneously good and bad thing about blogging is that everybody is invited. The blogs we have selected here represent the best of who is at that party, but that isn’t to say that it is a definitive list of the most influential blogs or those with the biggest readership. Style Feed isn’t a hard-line ranking system, but a celebration of blogs we feel have longevity as valid voices in the ever-noisy world of fashion media, and as inspirational forces to be reckoned with."

Noise.  Agents.  This deal and that deal.  Sniping stories about who makes how much and who has collaborated with who.  This is the kind of mould that has grown into a negative fuzzy layer over coverage on bloggers these days.  William Oliver, longterm contributor to Dazed & Confused and AnOther and now editor of District MTV went in the opposite direction and instead celebrated the good that has come out of fashion blogging.  Will and I put together a list of blogs that we feel have contributed to the establishment, evolution and impact of fashion blogging on the media landscape, profiled them and compiled them into Style Feed: The World's Top Fashion Blogs.  The word "Top" is a little misleading of course.  The top paragraph is an excerpt from the introduction I wrote for the book and as stated, the book isn't a hardline ranking system of blogs but instead, we chose the ones that we feel are "top" to us for various reasons.  Some featured have a shit ton of traffic.  Some have teensy tiny amounts.  The common demoninator is inspiring content.

My intro is a bit of a sentimental ramble back into the ye olden days of Style Bubble when I was shaking giddily as I took pics of myself in the mirror for the blog as well as tracking the ups and downs over the years of being a part of this still-volatile media.  The conclusion is a positive one though and it neatly segues into the profiles of blogs that have been listed chronologically just so I can feel all old and haggard compared to some of the newer ones.  

Whilst I'm not-very-subtly plugging the fruits of me and Will's labour, I would also like to thank Urban Outfitters in London for doing a cute little launch for it.  Well, actually it's a thanks and an apology.  Sadly I wasn't there and had to do the cheesy thing of sending over a "Sorry I can't be there" video like they do at awards shows.  I'd also like to thank Prestel for doing such a stellar job of designing the book up.  Then finally all the bloggers who replied to the persistent emailing from both Will and I.

P.S. If there are some notable omissions in the book, in all honesty it was because some people really didn't bother checking their inboxes.  Or chose to ignore our emails.  Or were forgetful.  Or late.  Simple explanations.  No hard feelings *sniff sniff*










Leave a comment
  1. The Very Simon G

    2012-10-30 at 12:37 PM

    I’ve checked my email inbox and junk and NOTHING from you about this!!! LOL
    Only joking… a very concise, brilliant list of blogging geniuses. Well done Susie and Will x

  2. susie_bubble

    2012-10-30 at 12:38 PM

    Next edition fo sho’!

  3. Elisa

    2012-10-30 at 12:46 PM

    Looks cool! Working with fashion bloggers can be, in my experience, very rewarding (especially business-wise!) but also very frustrating, because like all new industries, there is a lack of professionalism on the part of many bloggers (but then again, I guess this is still the case in traditional press too?). Some are absolutely awesome, and have a great understanding of their role but also their duties when collaborating.
    Elisa – Wandering Minds

  4. Akvile

    2012-10-30 at 1:07 PM

    Congrats on the book!
    How long did all the preparation works take?
    A. from

  5. Rhoda Wong

    2012-10-30 at 1:50 PM
  6. Kingdom Of Style

    2012-10-30 at 2:03 PM

    Can’t wait to buy this come payday x

  7. Miss Coco

    2012-10-30 at 2:26 PM
  8. Liz

    2012-10-30 at 2:55 PM

    that’s amazing! congrats!
    check out my giveaway!

  9. Liz

    2012-10-30 at 2:56 PM

    that’s amazing! congrats!
    check out my giveaway!

  10. Mel

    2012-10-30 at 3:03 PM

    Susie, I bought the book last week and read the whole thing in a day… such a lovely read. Congrats on your collaboration for this xx

  11. Grace-Fabulously Different

    2012-10-30 at 3:29 PM

    Absolutely loved this Susie, – it was such a great read!

  12. mat

    2012-10-30 at 4:25 PM

    Thanks so much for including me Susie, I feel very lucky and overwhelmed to be a part of it

  13. coline

    2012-10-30 at 5:16 PM
  14. Shug Avery

    2012-10-30 at 5:23 PM

    Congratulations for the book ! I don’t know if it is available in stores in Italy, but if it’s not I would buy iton internet ! I am pretty sure it is made really seriously with great insight that is why I want it. An other reason why I want it is that with blogging everything is on the internet but having a book speaking of bloggers like that I don’t think it exists. For a bookworm like having such a piece is a must !
    Shug’A’Very of Incognito

  15. vanessa

    2012-10-30 at 5:39 PM

    a brilliant list put together on there susie :)!
    Check out my beauty giveaway @

  16. AngieMontreal

    2012-10-30 at 6:19 PM

    Love it! Need to seek this out…

  17. Duck

    2012-10-30 at 6:22 PM

    I’m convinced Gmail has been filtering out anything that might distract me from work…

  18. Duck

    2012-10-30 at 6:24 PM

    I shall definitely be giving this a browse to see how it compares to my own blog roll of sites I look at on a weeklyish basis! Blogging’s so funny. I can think someone is massively influential (and maybe even has a large following) but hardly anyone I meet in London knows who they are. Everyone has their own things they follow/follow the people they’ve become friends with in real life.

  19. The Provoker

    2012-10-30 at 9:53 PM

    I’m definitely gonna have to get this for my place, I’m sure there are still so much of the blogging party world that I have yet to discover. Very curious to be reading about your part Sue! xx

  20. Sari Purdy

    2012-10-31 at 5:36 AM

    Really like the book Susie, I am thinking visiting all those blogs to see the number of competitors you have… loll! just joking.

  21. Elvis Trujillo

    2012-10-31 at 5:37 AM

    Great collection I must say.

  22. Camille

    2012-11-01 at 2:44 AM

    I love the your first outfit photos, they are so adorable and such a great testament to how much you have grown! Inspiring.

  23. Lynkez

    2012-11-01 at 11:07 AM

    Style Bubble is the number one fashion trend site. That is why I must check on the crazy and unique dress codes each day.

  24. harold97

    2012-11-16 at 5:42 AM

    考慮すべきのような細部の多くは確かにあります。それは持ち出すのに最適なポイントだ。 カスタム印刷

  25. cocorosa

    2012-11-23 at 12:41 PM

    Thank you soooo so much for featuring me in the book! I will still need to write you a proper thank you email haha
    I really love your selection of blogs and the book is amazing, it’s really hard for me to describe how honored I am to be featured amongst these amazing blogs! Also on a very personal level it’s for me one of the best motivations to start creating diy’s again and find my place again in the creative “Tour de Force”

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