OC London: Final Word

OC London: Final Word

This is just me, hanging out with Humberto Leon, Carol Lim of Opening Ceremony, Chlo√´ Sevigny and Henry Holland – ya know – maxing and relaxing.  We weren't shooting the breeze talking about rem‚Ķ. wanderlust and irony (you don't know how hard it was to resist asking Ms. Sevigny about those videos).  I along with Henry were there to moderate a Q&A with Humberto, Carol and Chlo√´ to celebrate the official opening of the official Opening Ceremony London store.

Photograph by Harry Carr for Opening Ceremony

They went all out with a big shebang that involved lobster noodles at a cheesy Chinatown restaurant, mariachi dancers and hula hoop girls last time when they opened up their pop-up store on King Street.  Now the dust has settled a bit, they bring us their bigger, better-laid-out and more importantly PROPER store down the road on 35 King Street.  It feels proper because of the amount of stock that's there and the fact that it's so open-plan.  It currently occupies one floor but there are plans to expand into the basement.  With the selection of brands, they've made a point of stocking all the stuff that we can't get out mitts on and not doubling up on brands that are already well-represented in London (no J.W. Anderson, Christopher Kane, Proenza Schouler etc‚Ķ) but plenty of the stuff that I personally love.  In particular their Korean label section with labels like Kaal E Suktae, Kye and Steve J & Yoni P is really strong.  There's the expected lot of Kenzo, Opening Ceremony own brand line and a few of their collabs too but as you can read on the brand list on the mirror below, there are a lot of unfamiliar labels for even the most hardcore of fash kids to discover.  Like I said, OC is always a place of discovery for me, making me feel like I haven't done my job properly because I always find something to go home and research about.  



As for the Q&A itself, the guys were pros at talking about their beginnings, their friendship and their collaborations.  The key point to take away is that whilst Carol and Humberto had no formal experience of retailing, they always approached the look and feel of the store and the buy as a consumer.  They are consummate shoppers and have an eye for truffling out treasure and ever keen to want to bring that sense of newness to Opening Ceremony, hence why they excitedly shop in their own stores, rifling through the racks after hours.  Chlo√´ is a genuine diehard supporter of the store and what they do.  She was showing her support by wearing a Kenzo suit and an embellished vintage beret (apparently she has a thing for decorated berets).  With regards to her collaboration with Opening Ceremony, she regularly takes inspiration from the streets, observing life in her nearby Tompkins Square Park as well as working with the duo to eke out ideas from her collaged sketches (which I'd love to see).  As for the other collaborations that Opening Ceremony do, I did ask whether Humberto and Carol had any dream collabs in mind.  They've pretty much nailed some of them already but Humberto threw out a few wish list ideas like Esprit, Benetton and Fiorucci – brands of yesteryear that were brilliant at one point and could do with an update.  If anyone can make it happen, those guys can.  A little-known fact?  They had a few lame name choices in the hat before the store was officially christened Opening Ceremony.  Imagine Passport as a store name?  Nah‚Ķ 




















I did a spot of shopping myself as you can see from my Cher a la Clueless laden-with-bags shot.  I naturally veered towards anything with a fuzzy texture.  I think I was sub consciously going for  the look of a Care Bear as I picked up a faux fur skirted Fleamadonna dress and a sweatshirt with monster sleeves and a fleecy back by New York reworked vintage label Reborn Process.  I'm wearing the sweatshirt on the flight to San Francisco today as we speak and yes, I will in fact be rubbing by arms needlessly.







Worn with J.W. Anderson skirt

May I belatedly I mention that I had the MOST fun in a LONG time at the Opening Ceremony 10 Year Anniversary Party back in New York during fashion week.  I have no preconception of all the various legendary NY club nights that the party referenced and had condensed into one mahussive Webster Hall but I definitely got a taste of some of them thanks to OC.  The best thing about it?  That it wasn't like a fashion party at all.  People actually danced.  They didn't shuffle around meekly with their drinks.  Talking to strangers didn't involve awkward small talk.  Oh and in every party picture of me there's a broad smile that was completely dance-induced.  





Leave a comment
  1. Elisa

    2012-10-12 at 10:02 AM

    I love that they bring attention to Korean fashion, as most fashion consumers still totally underestimate the sheer fashion genius of this country. Most people, when they hear ‘korean’, still think about frilly and lacey, but it has now become so much more than that. This also happens to be my personal project, with my store focusing on Korean fashion, although perhaps a slightly more wearable selection than OC’s!
    Elisa – Wandering Minds fashion

  2. Hang Tran

    2012-10-12 at 10:09 AM

    you’re so cute in the last photo!
    Have a nice weekend

  3. Duck

    2012-10-12 at 10:29 AM

    So amazing that they are stocking the brands we can’t get atm! Can’t wait to get in there and start blowing this term’s budget.
    P.S. Never mind “asking” her about the videos, I’d have forced her to reenact my favourite scene at gun point!!

  4. Mabi

    2012-10-12 at 10:48 AM

    I love the white shirt. So beautiful!!

  5. Serdane

    2012-10-12 at 10:53 AM
  6. Sweet Perdition

    2012-10-12 at 11:33 AM

    me encanta tu look y las fotosss 🙂
    p√°sate por mi blog que tengo nuevo post “INSPIRATION PICTURES”

  7. fashionHERO

    2012-10-12 at 11:34 AM

    great shoes! if you like them too, you should definetely check this inspirative shoe shop also http://www.mintshop.sk

  8. Rhoda Wong

    2012-10-12 at 11:40 AM

    looks like such a cool place!

  9. Mari√°n

    2012-10-12 at 11:42 AM
  10. dipitblack

    2012-10-12 at 1:10 PM

    Chloé Sevigny and Henry Holland!
    You are so unbelievable lucky!
    Feel blessed: these people are beautiful!
    And love the pictures 🙂

  11. Ana

    2012-10-12 at 5:21 PM

    I did *not* know about those videos!
    Well, that’s my afternoon procrastination sorted 😀 .

  12. Fabiola

    2012-10-12 at 5:24 PM

    That Fleamadonna dress was a great choice! Very pretty!

  13. Donna

    2012-10-12 at 6:39 PM

    I love they are stocking brands we don’t easily find, everything is very nice, thank you for showing us!

  14. alicejane011

    2012-10-12 at 9:03 PM

    Ahh! Your Asian peace sign pic at the end was so cute!

  15. Tara

    2012-10-12 at 11:59 PM

    Undoubtably fashion at its finest – as well as at its kookiest! “Passport” is a rather questionable name, but I am sure that if Leon and Lim still produced the same level of sleek, carefully crafted, unique pieces that they are currently producing – under the moniker “Passport” – I think they would probably be forgiven for the lame name choice!
    Best Wishes,

  16. Leather Jackets

    2012-10-13 at 11:18 AM

    How nice look! Beautiful style! What shirt so pretty and special! I love it!

  17. The Provoker

    2012-10-13 at 12:44 PM

    I love a big post by you! I’m so excited to pop over to Kings to visit their official store, bye bye pop up. I can’t wait to go see their stock. Btw love the cute pic of you holding up that dragon/muppet scarf, I remember seeing it next to some KTZ menswear, almost reminiscent of Prada’s SS11 fur stole’s gone wild. Oh, and I’ve posted up a new giveaway competition to use Instagram to win a new Fisheye Camera!
    xx The Provoker

  18. Cristián Pavez Díaz

    2012-10-13 at 4:56 PM

    I just love Opening Ceremony. Awesome pics!!
    Greetings from Santiago, Chile.
    Twitter: @cristianpavezd
    Facebook: http://on.fb.me/uywe6X

  19. Anna

    2012-10-13 at 5:21 PM

    I want that backpack and the caps. I feel that could be a hat I could actually pull off…

  20. Faye

    2012-10-13 at 6:29 PM

    That dress with the grey velvet/fluff situation and the marl… love!

  21. lexie

    2012-10-14 at 8:12 AM

    It looks like an awesome event, great photos! Lexie x

  22. greekette

    2012-10-14 at 12:45 PM

    so cute photos!

  23. diane

    2012-10-14 at 1:51 PM

    Nice selection, really fun.

  24. Helen

    2012-10-14 at 2:27 PM

    Is Cloe really talking like parodiesed in the videos? They are funny but very weird…

  25. Eleanor

    2012-10-14 at 4:23 PM

    I did interview with Leon & Carol when they came to HK for Opening Ceremony Pop-Up store @Lane Crawford. They are very nice & full of passion in fashion. I like them very much 🙂

  26. Jamie Herzlinger

    2012-10-14 at 4:53 PM

    Great photos! Looks like an amazing time.
    Love, Jamie Herzlinger

  27. Sari Purdy

    2012-10-15 at 6:57 AM

    You guys are looking great Susie, and the designs are just but great! I love them. Thanks!

  28. Elvis Trujillo

    2012-10-15 at 6:58 AM

    You look like you are having a good time! I like this…

  29. Noe Farrell

    2012-10-15 at 8:19 AM

    I love the place, it actually rocks! Very beautiful with every bit of pretty collection. The shoes exhibition, the hat and attire looks lovely, keep up!

  30. Rosemary Schmidt

    2012-10-15 at 8:21 AM

    Very beautiful photographs. I always love your posing styles, very adorable. You look very awesome having such a lovely time there, keep going girl. I love your creativity!

  31. Rigoberto McClure

    2012-10-15 at 8:25 AM

    Great photos, you look so amazing in that table! Very remarkable collection, I adore that!

  32. Merete

    2012-10-15 at 8:28 AM

    Hi, I am studying fashion marketing, and I really need help from all of you lovely blog-readers to answer my quick survey. It is for research purpose only, and is completely anonymous. Please take 5 minutes and answer my survey http://edu.surveygizmo.com/s3/… xoxo

  33. Ivana

    2012-10-16 at 1:20 AM

    So nice to see all this insight, great photos, like we where there. Thank you for sharing style bubble! xx

  34. Cirque de l'Atelier

    2012-10-16 at 8:23 PM

    Never too much of an Opening Ceremony fan, but Love what Leon and Carol have done with Kenzo! They’ve totally revamped the brand into a relevant youthful vibrant ball of energy that we look forward to every fashion week (the bribes of Momofuku cookies and Magnolia bakery don’t hurt either). That’s why we named Kenzo a brand to watch!

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