>> You, me and the rest of the world has probably already seen this geniously cute video made by The Coveteur in honour of the relaunch of their site but seeing as I have such fond memories of the Coveteur trio invading my home a few months ago, I thought I'd give add to the viral effect. Three immediate observations about the poor child playing "mini me" – a) she's much cuter than I was as a child (and contrary to popular belief, I wasn't in fact born with a top knot on my head), b) she's alas not British but on the up side c) they did get the rapport spot on between myself Bryan Boy and Man Repeller – I would in reality always be the last one to tweet/instagram anything because I'm a bone fide social media slow-mo. It's no surprise that the video has racked up a ton of views in about a day or so. Fashion videos are in desperate need for spoofing or be knocked off its po-faced perch with a spot of piss-taking every now and again. It also helps that the presence of cute kids is sure to produce cries of "Adorbs!" and "AWWWWWW"s from all around the internetz. Mini me and mahussive me approve.