Eri Oya

Eri Oya

>> It pains me to say as a Londoner, who boastfully praises the city for world class vintage shopping, going to Tokyo and happing upon countless vintage stores that could easily trump the Big Smoke on selection, diversity, merchandising and even pricing is a painful affair.  Sometimes I'll be walking around not even meaning to go into a vintage store in Daikanyama or Shimokitazawa and somehow stumble into a hole that is eye-openingly awesome.  Writing a guide on vintage shopping in London is a somewhat manegeable affair but one on Tokyo would be mind-bogglingly difficult given that they pop up so frequently and deserve sub categories in their own right when splitting up the various different vintage genres that are available (when you have stores that have sections dedicated purely to cable knit shorts, you know you have a mahussive task at hand when browsing through everything).

Therefore, it comes as no surprise that a Japanese transplant like model Eri Oya in Paris has turned to vintage as her new sideline project.  Eri Oya's little online shop has just gone online with a small selection of quintessentially 70s-80s Parisian-sourced goodies, but it's seductive imagery of Oya, shot by Raphael Desveaux that makes this store worth book marking.  If I was in the mood to splash out, I wouldn't object to pieces such as an Emilio Pucci apres-ski jumpsuit or an eighties Hermes dress are definitely worth looking at.  Eri Oya is enrichening a category of vintage occupied by the likes of House of Liza in Dalston or Vagabond NYC (their site seems to be down at the mo – say it isn't so!) that do a good job at highlighting recent decades of vintage.  Alongside publications like Encens that look back at garments of yesteryear in an alluring way, Eri Oya's image-focused way of curating vintage is much welcome.













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  1. Noé

    2012-10-31 at 8:55 AM

    Such an inspiration, thank you for sharing !
    on Couleur Spleen.

  2. The Provoker

    2012-10-31 at 9:21 AM

    I had no idea Tokyo had such great vintage stores! Ok, it’s official, they have everything and since I can sort of get by as looking Japanese if I don’t speak, I’m gonna migrate there. I’m checking out her store now….. purchases need to be made.

  3. MargieF

    2012-10-31 at 10:08 AM

    The gold skirt gets a big yes from me…I’d put it with a black jumper though for this time of year – perfect! I really wouldn’t have thought of Tokyo as a vintage hotspot so this is a bit of an eye- opener!

  4. Serdane

    2012-10-31 at 11:43 AM
  5. Dip It Black

    2012-10-31 at 11:52 AM

    She is gorgeous!
    Love the pictures!

  6. Lady Vintage

    2012-10-31 at 1:13 PM

    You look fantastic in the first pic!

  7. Rhoda Wong

    2012-10-31 at 1:57 PM

    great collection! love the prints!

  8. Kimmy D.

    2012-10-31 at 7:23 PM

    Cute styles! <3 your taste!
    check out my giveaway @

  9. ashraf siddique

    2012-11-01 at 5:44 AM

    All over nice style this is. baju muslim

  10. Lynkez

    2012-11-01 at 6:09 AM

    I love all the outfits in the pictures. She is well composed and I admire her too.

  11. Rosemary Schmidt

    2012-11-01 at 6:15 AM

    Wow! Beautiful collection indeed! I love the black dress. The blue dress looks really crazy but unique. I like it too!

  12. Noe Farrell

    2012-11-01 at 6:17 AM

    Very lovely outfits but I like the look of the last two photos; very sexy!

  13. Rigoberto McClure

    2012-11-01 at 6:19 AM

    I adore your poses and stylish in the collection. I love the color combination too, very beautiful and lovely indeed!

  14. Lucía

    2012-11-01 at 7:45 AM

    Nice outfits. You look gorgeous in all of them.

  15. Elvis Trujillo

    2012-11-01 at 7:50 AM

    Really like the style of the girl in pink. Nice outfits! Cool designs.

  16. Sari Purdy

    2012-11-01 at 7:51 AM

    Wow! All those models are really looking good in them clothes. So magnificent!

  17. Little Red Book

    2012-11-02 at 4:07 AM

    Thank you for introducing this new shop to me, will be there for hours!

  18. Designer Salwar Kameez Online

    2012-12-26 at 10:17 AM

    Really a very nice collection of outfits. Like the style of the girl in pink. Nice outfits. You look gorgeous in all of them. Thanks for sharing.

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