>> It's going to be a weak argument to still claim that I'm a fashion outsider but there's a distinct difference between physically being on the periphery and still feeling like an outsider even if you're on the inside and I definitely fall into the latter. Therefore, I made it official by co-sharing this rucksack that Steve bought over the weekend at the Goodhood's 5 Year Anniversary Pop-Up shop. The rucksack is a collaboration between Goodhood and Great River and it is by my admission, deliciously obnoxious with its "Outsider" letterman embroidery. I should feel as dumb as kids who wear t-shirts printed with words like "Misfits" or "Rebel" but weirdly I can't think of anything more fitting to wear on days when my angsty self rears its ugly head – for instance when I slope my way into a fashion party, sip a glass of champagne and feel like a burly security guard is going to turf me out at any moment. Actually if I schlepped my way in with a rucksack like this, my protective but slightly burly Acne jacket and inevitably a pair of grubby trainers, I probably would get chucked out sharpish.
The use of the word "Outsider" in Goodhood's case pertains to the fact that the Hoxton shop has sort of been on the periphery – despite its five years in business, it's still not yet a household name even amongst fash-types. Its selection has evolved over the years straddling between streetwear and fashion brands that aren't alienating with their fash-i-ness. Want a good selection of women's Junya Watanabe, Karen Walker and Perks & Mini? Goodhood is your port of call.
They've set up an Outsider-themed pop-up shop to celebrate all the goodies they have come up with for the 5th year anniversary. They're all monochrome but no less interesting with the owners Kyle Stewart and Jo Sindle favouring witty prints and preferring to let the design of their collaborative objects do all the talking. Items like this Antipodium x Goodhood cocoon coat or this Norse Projects and Elke x Goodhood raincoat are subtle in their various design tweaks but have a whiff of permanence about them. May things all be good in the hood for another five years and possibly more.