C.H.L.O.E.

C.H.L.O.E.

The opening of Chlo√©'s sixty year anniversary exhibition Chlo√©.Attitudes, curated by Judith Clark, at the Palais de Tokyo is nearly upon us.  A few months ago, I had already kickedstarted my interest in learning more about Gaby Aghion's beginnings, the start of ready to wear as we know it and all the creative collaborators that have worked with what is an intriguingly fluid French house.  Now I've been lucky enough to be a part of the accompanying project that goes hand in hand with the exhibition.  Chlo√© Alphabet, a microsite which launched today, stems from the fact that Aghion uniquely catalogued her collections with letters of the alphabet, as she found numbers to be too impersonal.  And so it started – A,B,C,D etc.  It's with this method of cataloguing in mind that Chlo√© have revisited the alphabet, spelling out a story for every letter and in particular giving specially commissioned films to the letters C, H, L, O and E.  C for Counter Couture, H for Horses, O for Roundness, L for Light and E for Embroidery if you must know.  

I believe 26 international bloggers have each been given a letter, five of which have got hold of C, H, L, O and E.  I haven't quite weaved around the blogosphere to see who's got what but I've been charged with the letter O, representing roundness.  

No, roundness isn't referring to my rotund pork-filled belly hidden by a soft peach shirt or oversized wool coats, which Chlo√© excel at making.   Roundness for the house symbolises wholeness, the female form and a recurring aesthetic for the house as "round, juicy shapes" feature in their archive of prints and embroideries as well as in the soft and round shapes of the Paddington and Marcie.  I'm doubly excited to get the letter O for roundness because the wonderful Julie Verhoeven was chosen to make the film, interpreting this letter and element who has abstracted and collaged together imagery that speak of "Roundness" to her as well as concealing a mysterious femme behind holographic and psychedelic filters.  The video has the sort of spirit that captures that ever-appealing whimsical femininity that has made Chlo√© the house it is today.  The next part of the story goes to E and Misha of Tokyo Fashion Diaries will be regaling you all about the embroideries of this house.  Suffice to say, I'll be going picture-mad when the exhibition opens.  

IMG_8387

IMG_8389

IMG_8392

IMG_8390

IMG_8391

Images

19 comments

Leave a comment
  1. erika

    2012-09-27 at 11:59 AM

    wow…this is great! I hope to have the chance to visit this exhibition….
    Lens&anythingElse

  2. Pshaw

    2012-09-27 at 12:28 PM

    Looks amazing! It’s always great to see when businesses put more effort into packaging and presentation. looks absolutely lovely 🙂
    I would love to see this exhibition. But being that I’m stuck in boarding school… I’ll have to wait for my next chance 🙁 hahah

  3. Tian

    2012-09-27 at 12:44 PM

    I love them! This looks so great. 🙂
    http://aspiringforever.blogspot.com

  4. Rhoda Wong

    2012-09-27 at 1:20 PM
  5. Miss Coco

    2012-09-27 at 1:47 PM

    i LOVE IT!!
    Miss Coco
    http://WWW.JUST-COCO.COM

  6. EUGENIA

    2012-09-27 at 6:18 PM

    AH THIS PARFUME IS VERY GOOD:) THE PACKAGING LOOKS SO GREAT, ITS GOOD TO SEE HOW FASHION BRANDS ARE TRYING THEIR BEST TO BE “ARTY”
    CHECK OUT MY PERSONAL STYLE BLOG:
    http://www.diamondsandspikes.com/
    http://facebook.com/diamondsandspikes

  7. Théa

    2012-09-27 at 7:03 PM

    Love Chloé!
    Théa Unknown
    http://theaisunknown.blogspot.fr/

  8. Tara

    2012-09-27 at 9:10 PM

    This is so inventive Рand ever so Chloé!
    It is, of course, perfectly okay to churn out colllection after collection of, generally, good designs. But it is far better when a label Рlike Chloé, already famed for their pursuit of iconic, sophisticated attire Рcan do something like this, that engages you and makes you think, in such a beautiful, yet simplistic, way.
    Best Wishes,
    Tara

  9. Elvis Trujillo

    2012-09-28 at 8:04 AM

    I love that orange dress! It is stunning.

  10. Elvis Trujillo

    2012-09-28 at 8:07 AM

    Everything about this post is striking Susie. And hey… happy 60th anniversary for Chloe.

  11. Sari Purdy

    2012-09-28 at 8:08 AM

    Nice piece of art. I love it.

  12. Rosemary Schmidt

    2012-09-28 at 8:35 AM

    Oh…what a collection; I wish I would have visited your exhibition for that. Looks so beautiful and smart!

  13. Noe Farrell

    2012-09-28 at 8:37 AM

    Just the way I didn’t know; they look very amazing! It’s always great to see when businesses put more effort into packaging and presentation. Incredible collection indeed!

  14. Rigoberto McClure

    2012-09-28 at 8:40 AM

    Really amazing kind of art there. I just love the talent improvised in your exhibition; looks really fantastic and inspiring. keep up and thanks for sharing!

  15. Style Master

    2012-09-28 at 9:13 PM

    Great Stuff!! This is something my father would like check him out here! http://myfatherstylemaster.wordpress.com/

  16. chloe

    2012-10-01 at 5:45 PM

    Love the orange dress! and her name! ha ha.
    Chloe xo xo xo
    http://www.bloominfashion.blogspot.co.uk

  17. Constance

    2012-10-03 at 7:14 AM

    Thank you for sharing!!!!!!
    http://www.frenchinlosangeles.com/

  18. Stella

    2012-10-04 at 12:28 PM

    Wow, so incredible! I love the black dress. It is stunning.

Leave a Comment