Swooosh Swash!

Swooosh Swash!

>> Some labels just get on with the task of designing without creating any fuss or press-ho-ha over what they do.  Swash are definitely grafters as they have solidly built up a loyal group of stockists whilst repeatedly upping their game when it comes to those beautiful hand-drawn and painted artworks that transfer so well to so many mediums.  I'd have my whole house Swash-ed up if I could and in recent years, they've applied their delicate prints to bedsheets (which I still sleep on quite regularly), blankets and cushions, scarves as well as their growing ready to wear range, which I'm still an avid fan of.  Whilst eyeing up a few of the spring summer pieces on Far Fetch, I then trailed off to discover that Swash have got themselves a stunning new website which does all kinds of animated scroll-y things with their drawings and more importantly is fully updated with their collections.  

Therefore it's time to salute a Sarah Swash and Toshio Yamanaka, an enduring husband and wife partnership that really continues to yield an unbelievably prolific output.  With both their recent spring summer 2012 and latest autumn winter 2012-3 collections, it seems they've broadened even further, adding shoes, hats, belts and bags to form countless head-to-toe Swash-ified looks that are kind of irresistible.  The shapes of the clothes themselves have also developed further on with print placement on bomber jackets, skirts, silk-fronted cardigans and dresses being more precise than ever.  There's definitely a justification for some sort of a Swash Land akin to Disneyland if I had it my own way.  Swash rides with their illustrated animalia, flora and fauna coming at you from all directions.  Swash sweet shops filled with pastel hues.  Swash hot air balloons taking us to lands far and away.  I can but dream but for now, back to deciding whether to go for the skirt or the shirt to start my renewed Swash attack… 

Swash Spring Summer 2012:

Swashss12

Swashss

Swash Autumn Winter 2012-3:

Swashaw123

Swashaw

29 comments

Leave a comment
  1. Tian

    2012-08-09 at 8:28 PM

    What an amazing collection! There are some really beautiful pieces.
    http://aspiringforever.blogspot.com

  2. EUGENIA

    2012-08-09 at 9:37 PM

    EVERY TIME YOU POST STH ITS AMAZING, AND IT GETS MORE AND MORE AMAZING EACH TIME:) LOVE YOUR BLOG AND LOVE THIS COLLECTION!
    http://diamondsandspikes.com/
    http://www.facebook.com/diamondsandspikes

  3. Tara

    2012-08-09 at 9:59 PM

    Susie, honestly, how do you manage to uncover such amazing designers?! In particular, I really do love the Swash S/S 2012 collection – the juxtaposition between the simplistic stripes, fringing, chain-patterns and the outlandish florals and bird prints is striking.
    Best Wishes,
    Tara
    http://dandelionden.blogspot.co.uk/

  4. TRENDSURVIVOR

    2012-08-09 at 11:22 PM

    Amazing designs! Swash spring summer 2012 collection looks like it is from a fairy tale, Alice in Wonderland, maybe. I loved the animation in their site!
    xxx
    Nina
    http://trendsurvivor.com/

  5. The Provoker

    2012-08-09 at 11:39 PM

    This is perfect for your blog, print on print! great designs too, I’d wear them! Oh, and hurry and enter my BIG giveaway which is an Alexander McQueen silk-chiffon skull print scarf, check it out.
    xx nathan.niche
    http://www.the-provoker.com/2012/08/alexander-mcqueen-giveaway.html
    ALEXANDER MCQUEEN GIVEAWAY
    ALEXANDER MCQUEEN GIVEAWAY

  6. Marsha Thomason

    2012-08-10 at 1:38 AM

    OMG! How have I never heard of Swash? These prints are amazing. How rare to find something genuinely unique. Want, want, want! Thanks for this.
    Marsha
    http://marshathomasonwalkinmyladyboots.blogspot.com

  7. Maya

    2012-08-10 at 4:51 AM

    I love this post, because I simply love Swash. I definitely need to post about them sometime, because my blog is all about colorful fashion.
    I love going to Opening Ceremony and looking at their pieces. So, so expensive though!
    Maya
    http://girllovescolor.blogspot.com/

  8. Janice

    2012-08-10 at 5:53 AM

    Susie, you are way too cool. I have just started my very own blog and you have been my biggest inspiration to do so. Love these glorious prints by the way!

  9. Elle Johns

    2012-08-10 at 10:48 AM

    Wowowowowo these prints are breathtaking!
    Xoxo, Elle
    http://www.thehighfeather.com

  10. Look

    2012-08-10 at 11:35 AM

    looks is so great and gorgeous and actually your style is reasonable

  11. Ana Corbalan

    2012-08-10 at 11:47 AM

    Hey Susie
    Can you seriously not see your influence in all these amazing designers you post about? With these Swash designs, change the model’s face for yours in these pics and it could have been you in any of your photos on any given day.
    Brava! Not only one of the most interesting bloggers around, but a truly inspirational one at that in the best sense of the word. Yours I think is the only blog I have never stopped reading since the fashion blogging trend began.
    Saludos from Spain

  12. susie_bubble

    2012-08-10 at 11:51 AM

    Ana : What kind words! I can’t certainly take the credit as Swash have actually been in partnership and producing these kind of prints and designs long before I even existed as a blogger! Nonetheless, thanks for your lovely comment!

  13. Klaudia

    2012-08-10 at 12:24 PM

    You have an amazing eye, Suzie. Do keep showing us clothes, or rather, CLOTHES.

  14. themusetv

    2012-08-10 at 1:13 PM

    …so stunning! we love love love and will definitely be pinning this, inspiration!
    thank you x
    http://www.themuse.tv

  15. Haidee

    2012-08-10 at 1:45 PM

    Love the colours and patterns
    http://haideeandco.blogspot.co.uk/

  16. ttea

    2012-08-10 at 3:27 PM

    I love how you post about some of the smaller designers and don’t just focus on the big names. WIthout you I wouldn’t know of any of the more creative, individual designers there are. I love these photos, there’s something otherworldly about them. The clothes themselves are gorgeous, I especially like the green ones.
    http://fashionananthropologicalpointofview.blogspot.ca/

  17. S

    2012-08-10 at 5:55 PM

    mazing prints and designs!!!
    Great colors!
    xxx
    S
    http://s-fashion-avenue.blogspot.it

  18. Eleanor

    2012-08-10 at 7:11 PM

    I love the prints and the design is really amazing.
    http://www.eleanoryeung.wordpress.com

  19. chinese embroidery

    2012-08-10 at 11:00 PM

    o that great!!!!
    http://www.embroidshop.com

  20. parfum pas cher

    2012-08-11 at 7:00 AM

    This is fantastic, gorgeous colors , Awesome pictures
    Parfum pas cher

  21. parfums

    2012-08-11 at 7:01 AM

    Fabulous, Amazing pis and so lovely outfits.

  22. promotional items products

    2012-08-12 at 10:55 AM

    Good info, many thank you to the author. It is incomprehensible to me now, but in general, the particular usefulness and importance is overpowering. Thanks again and good luck!

  23. absolutelymrsk

    2012-08-13 at 10:56 AM

    yep, saw this brand at RA in antwerp

  24. Cochinechine

    2012-08-14 at 3:35 PM

    We love this!
    Just wait until you see what we’ve got coming in from Swash for autumn/winter! Did somebody say exclusive?!
    http://www.cochinechine.com/newsletter-signup

  25. Olive

    2012-08-16 at 1:17 AM

    Really really love all pieces with a full pattern and amazing background! superb!

  26. Lili Gabbiano

    2012-08-27 at 7:10 PM

    love the layout…with the scarves in the background…amazing
    http://www.liligabbiano.com

  27. buy Directory Submission

    2012-10-29 at 4:43 AM

    nice post.!!!

  28. aborsi

    2016-04-01 at 7:23 AM

    This blog is so nice to me. I will continue to come here again and again. Visit my link as well. Good luck

Leave a Comment