Something has taken over the portion of Oxford Street between Duke Street and Orchard Street otherwise known as Selfridges.  It's the dot.  Many of them in fact.  Yayoi Kusama's dot to be precise.  This is an unprecedent monobrand takeover whereby, Louis Vuitton's collaboration with Kusama is showcased to the max, casting its dotty net across twenty four windows as well as the Concept Store space on the ground floor.  Your eyes are almost assaulted by the polka dot, a pattern that Kusama is intent on spreading across the world in line, trapping herself and the world around in this infinitive pattern.  If you traverse from the Orchard Street end of the store, a poem "Love Forever" plays out in both English and Japanese, as an ode to this collection and to the future in general.  Stars.  Shining.  Budding Love.  All perfectly cast in gold typography, set alongside her collaboration with Louis Vuitton.

The significant point of this retail takeover is of course that Selfridges is exclusively selling (for eight weeks) the monogrammed part of this collaboration with the dot-covered bags and leather goods sure to get the hardcore Louis Vuitton art-collab collectors hot under the collar.  I'm personally partial to the dotty op-art monogrammed totes myself.  The Concept Store space has been transformed with Kusama's signature giant pumpkins, punctuated with dots and I suspect the trick is that as you enter, you become overhwhelmed with a feverish desire to own a piece of this dotty world or at the very least, run your hands over the product which comprises clothing, shoes, sunnies, scarves and of course the bags.  If that doesn't convince you, then looking into the eyes of the three eerily lifelike waxwork Kusama figures will.  One is in the hallway, linking the Louis Vuitton area of the Selfridges and the Yayoi Kusama concept store and the other two are in the showcase corner window, where thousands of people are likely to point, gawp and camera-snap.  Oxford Street will and probably already has fallen under Kusama's spell.  















































Comments (45)

  1. Ana says:

    I like Kusama’s work.
    The clothes are not to my taste.
    BUT: I love that there is money to make something like this.

  2. Elisa Eymery says:

    I’m not a Vuitton fan but their limited editions are always quite interesting to look at, this one especially so. I’m digging the green dotted travel-bag, a really cool, Marni-esque print.
    Wandering Minds fashion

  3. Tian says:

    It’s all adorable! Not really my thing, but cute nonetheless.

  4. Rosie says:

    Perhaps I have terrible taste, but I think I’d probably wear everything together at the same time! These dots are much better than the normal small variety, much more bright and fun and different.

  5. EUGENIA says:


  6. Tara says:

    This is really overwhelming. I don’t know it is “bad taste” on my part, but I am pretty taken on the vast majority of this collection. “So weird, yet so wonderful”, is what I’d dub it!
    Best Wishes,

  7. sgh says:

    Like the windows, the clothes not so much

  8. Eyespectacle says:

    I love the glasses. Hopefully YK will inspire us to be more adventurous with eyewear!!

  9. Serdane says:

    OMG ! It’s really obsessing. It could finish like an ill. Ill of fashion.

  10. Katy says:

    I think I saw these on their website! Love how different they are from the original LV designs. xo

  11. the Japanese never go wrong =p

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  13. Suzi says:

    HOW VERY DOTTI INDEED!!! I loved this post Susie. It would have been great to be there to see it in person.
    Suzi x

  14. Very nice dotty world and thanks for sharing the blog and keep on updating the blog.

  15. wonderful project!!! thankss for to share it!!! <3

  16. I always loved polka dots…so this is now as it would snow during the winter…plenty of dots falling from the sky as snowflakes in the winter…beautiful….

  17. ttea says:

    Personally I love the polka dots. I think polka dots are a great way to inject some fun. For instance the black and white polka dot coat still feels sophisticated, but it’s fun at the same time. I’m not entirely sure whether it would be a comfortable and calming experience shopping in the store however. Polka dots, layered on top of polka dots, layered on top of more polka dots! can get a bit crazy.

  18. I was so ready to completely hate this (art should not be used as a tool for commerce and commercial gain), but as with the posthumous Stephen Sprouse collection a few years ago LV really nailed it and the pieces look great. The LV monogram is used subtly along with Kusuma’s art, the way it should be designed. I might even try to score a pair of those leggings…

  19. I absolutely love polka dots…so retro. I just ordered a black and white polka dot gourd handbag from the company and I’m thrilled with it…so unique…check them out.

  20. Cassandra says:

    Yes to polka dots! So cute! ๐Ÿ˜€
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  21. Amanda says:

    The displays are truly amazing, so much work must’ve gone into them!
    Louis Vuitton are pretty impressive this season, must admit

  22. The Provoker says:

    OMG yeah I passed by selfridges and was shocked to see the polka dot overload and kusama prints and statues infesting all the window displays. It’s quite amazing how this collaboration turned out, it’s definitely gonna be fashion history to own certain pieces from the collab. I’m personally not too fond of polka dots but as I sifted through the racks of dotted covered clothings, I kept thinking that these pieces are in a way collectable items after a few years, since they spend SO MUCH MONEY on advertisements and marketing, maybe picking up some dotties ain’t such a bad idea, now just to figure out what to get… decisions decisions decisionsssss……

  23. agnes says:

    it looks stunning!! love it!! I went to her exhibition at Whitney Museum in New York, that’s marvelous too!!!

  24. Nilli says:

    Abslutley amazing! I’ve only fallen more and more in love with this collection, and now seeing the display…OMG! It’s just brilliant! I wish I could see it for myself!

  25. Natalie says:

    This is brilliant. I’m glad I can keep up with what’s happening with London from the other side of the world! Those wax works are a little scary!

  26. This is way too cute! I love all of the designer bags !

  27. lovely pics!
    give a look to my blog..

  28. Sari Purdy says:

    The clowns in pink really look great. Lol! I canโ€šร„รดt stop laughing.

  29. Great post! Are those clowns or mere images? Whatever they are; I just want to say they look good in those outfits.

  30. Paulus says:

    Cool pictures, love the details:-)

  31. Clare K says:

    Its so whimsical isn’t it? I posted about it a few weeks ago and did a few illustrations if you fancy a peek!

  32. Eyespectacle says:

    Anyone in London should definitively go down to Selfridges and check-out the windows!!

  33. Noe Farrell says:

    Awesome! The clothes are my tastes and I really love your pics so much; they look so beautiful and stylish!

  34. Deadly Bite says:

    Whoa! I wanted to write a comment, but I think I’ve gone blind with all these dots LOL
    This display is just spectacular!!! *O*

  35. pandora says:

    The clothes are my tastes and I really love your pics so much,Cool pictures, love the details

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