Advanced Style in London

Advanced Style in London

After a weekend of saluting THE Queen of advanced style (how can you fault that sheer breadth of monochromatic pastel get-ups), it seemed fitting that Ari Seth Cohen should roll into town to celebrate his queens of Advanced Style with the launch of his book.  Nowness got together with Ari to throw quite a bash in New York, where understandably the turnout consisted of many of his subjects as Ari mostly shoots in New York.  I tend to associate Advanced Style with Ari roaming the streets finding Upper East Side doyennes or madcap Soho/Chelsea characters but interestingly enough, the cover of the book is actually graced by a Londoner, an ex-model named Gitte Lee.  

Last night, Ari got together with a few of his favourite London ladies to do a book signing and event at Mary's Shop at House of Fraser.  It was actually my first time there so I had a bit of a nosy around (very good space in comparison to the rest of House of Fraser… *ouch*) and I couldn't really stay for long so I quickly got a few snaps including this one sweet one of Ari wearing a Bernstock Speirs bunny cap and Thelma Speirs herself (DJ for the night).  









The book itself is a pleasing hardback A-5-ish sized tome containing a selection of all of Ari's top shots with a few quotes from the ladies themselves as well as an interview between Dita Von Teese and Ilona Royce Smithkin, one of Ari's star subjects and I believe oldest subjects at the grand age of 90.  I've come to take Advanced Style for granted over the years as it's settled in to become one of the streetstyle top guns but I forget how specific a niche this is, finding and shooting stylish women over a certain age and eking out their stories and getting to know them as people.  The blog and the book has built up a veritable compedium of characters, whose clothes are an expression of who they are, what they've experienced and what they've done in life.  I'm very much excited at the prospect of (should I be so lucky and live that long…) Susie Bubble style at an 8.0 stage of development, preferably with a wise and sagely mentality.  

P.S. Advanced Style, the documentary could very well happen as the project on Kickstarter is nearing its end goal of funding.  Only $300 to go until it hits the $35,000 project target.  I've pledged my support.  Go on – give a little and make it happen… 










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  1. disneyrollergirl

    2012-06-08 at 12:13 PM

    Susie your pics are fabbb!


    2012-06-08 at 12:18 PM

    Nice photo’s wish I attended. I cant wait to get my hands on a copy of this book. Ari Seth Cohen is awesome. It so awesome to see older men and women who still take pride in getting dress everyday. Yves Saint Laurent said it best, fashion does fade but style is truly eternal. Great Post as always.

  3. Elisa Eymery

    2012-06-08 at 12:23 PM

    Very jealous of the robot ring and the rainbow hair.
    Wandering Minds fashion

  4. Tian

    2012-06-08 at 12:48 PM

    The book looks incredible! Great post, the pictures are really interesting.

  5. Clau

    2012-06-08 at 12:53 PM

    I love the advanced style blog!!!
    great post, congratulantions!

  6. Serdane

    2012-06-08 at 1:22 PM

    Interesting ! I love these women having their own style !

  7. Becca

    2012-06-08 at 1:23 PM
  8. VVires

    2012-06-08 at 1:47 PM

    It’s so inspiring to see older women have fun with fashion. I would actually say being older allows you to be more experimental because you know yourself so much better to be able to express it. Also, there’s less pressure to socially conform since at later years, you probably already have established social circles who have accepted you for a long time. 🙂

  9. Lauren@Styleseer

    2012-06-08 at 2:52 PM

    London has some pretty fierce Advanced Style ladies!

  10. That's Not My Age

    2012-06-08 at 3:39 PM

    Your photos are fantastic. Mine are all shaky & out of focus because I was so excited to see all my heroes in one place!

  11. That's Not My Age

    2012-06-08 at 3:47 PM

    PS would it be alright if I used a couple of your images on my blog? Of course, I will credit you and link through to your blog.

  12. ilaktionova

    2012-06-08 at 3:57 PM

    Fantastic pics!

  13. jean cave

    2012-06-08 at 4:25 PM

    Of course I am a dedicated follower of Advance Style.
    I make my own big hats and attention-seeking necklaces.
    Always looking for happy glasses as well. Lovely.

  14. Duck

    2012-06-08 at 4:55 PM

    I would loved to have spent so much time with fabulous older ladies, my favourite kind of lady in general. What is it with mature ladies and the gays… Like you, one day I hope to be this eccentrically chic when I’m in my 80s/90s. I’ll never be a chic lady though 🙁
    P.S. how cute is Ari??! Marry me please.

  15. Nastya

    2012-06-08 at 5:40 PM

    They’re great!!!

  16. Taylyn

    2012-06-08 at 6:49 PM

    So nice! I hope the book becomes available in the United States soon. It would be an awesome gift.


    2012-06-08 at 6:57 PM

    Brilliant of you to share these wonderful pic.

  18. juliemarg

    2012-06-08 at 7:54 PM

    Wow nice looks!

  19. Mimi NIzan

    2012-06-08 at 9:46 PM

    AMAZING 🙂 Ari will be here in Amsterdam soon to promote his book. I’m hoping to be there as well 😀 xoxoxo

  20. fashiondate

    2012-06-09 at 7:43 AM

    the old ladies is so cute!

  21. Amanda

    2012-06-11 at 12:20 PM

    I love Advances style! I am not going to have any children but instead keep working on my wardrobe and be a really cool, excentric lady when I go old!

  22. Alex

    2012-06-11 at 4:41 PM

    We like all the advanced Fashion Ladys.
    See my post about our fashion-Mummy

  23. he-fashion

    2012-06-12 at 9:18 AM

    very nice photos! and your outfits is soo cool.i like the style

  24. Citizenrosebudz

    2012-06-18 at 6:54 PM

    I’m not sure if my comment went through- but great pics of what looks to be a grand book launch.
    I love Ari and his Advanced Style crew!

  25. latest prom dresses

    2012-06-21 at 12:59 PM

    Nice looks ,wonderful and fantastic pictures.The post is like appreciation.Have a nice and great regards.

  26. Adidas Jeremy Scott

    2012-07-31 at 2:42 AM

    It was a glorious day. So much fun!!!It doesn’t get much better than that!

  27. Mikella Lowe

    2014-01-11 at 6:02 AM

    Great post! I love your photos and wish I could have been in this event too 😀

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