Reverse Running

Reverse Running

I don't smoke.  I tried it once when I was 14 and it felt like my lungs were going to clam up.  I often wish I could though because I like the idea of a stress reliever.  I envy those that can go outside into a puff of smoke after storming off in a huff from a work colleague, partner or friend.  Actually, it's just those selfishly quiet moments to yourself that I'm envious of.  You could of course lock yourself in the toilet for a bit or nip out for a walk but I'm not sure it's quite the same thing.

In any case, my alternative is a bit tame in comparison.  I run.  Not proper "I'm changing into a different outfit and strapping on a water bottle" type routine running.  If I'm walking on an empty street and I fancy it, then I ramp up my iPod to maximum volume and just run, whether I'm wearing the appropriate footwear or whether I'm actually in a rush.  It's probably less than five minutes of running every now and again but it's a great tension reliever.  When you're sitting on your arse all day long, sometimes you don't feel like walking alone is doing you any good.  It's like a knee-jerk reaction to my own sloth-like behaviour.  In my head, it feels all dramatic and exhilarating, like I'm unleashing some weird ball of stress.  Think Michael Fassbender in Shame.  Except err… without the sexual tension.

The health and safety head honchos at Nike won't be happy that I'm not wearing the appropriate attire or footwear for running given that they have a million different options that will benefit my running bug.  One of them being the debut Nike Gyakusou womenswear S/S 12 collection by Undercover's Jun Takahashi.  Undercover has been spotlit by their recent sprawling collaboration with Uniqlo.  On a more focused level, Takahashi and Nike's collaboration on the Gyakusou range is now into its fourth collection.  Takahashi being an avid runner (like a proper one, unlike my crazed sprinting spasms) wanted clothing to compliment what he calls "medidation with adrenaline".  Therefore Gyakusou was born, with 'Gyaku' meaning wrong or reverse and 'sou' meaning run or running.  This is a collection that fuses utterly compelling design with functional features that means every zipper, toggle, trim, panel and button has rhyme and reason as to why it's there.  The womenswear and menswear are contrasted in with a beautiful campaign shot in the black desert of Oshima and the white desert of Nakatajima in Japan.  I didn't even know there were deserts in Japan but there you go.  The stilliness of these images and the video do remind me of the build-up in the Foals track Spanish Sahara, a perfect track to have in the background of my random runs.  






It would somewhat ruin my own bizarre patterns of impromptu running if I was to simply go running in this Gyakusou gear, since none of my running is actually pre-meditated.  A better way to get more bang for your buck out of what is quite expensive Nike running attire by exploiting the design aspects of the collection.  I'm loathe to read off of autocue about how this year is all about sportswear because of the Olympics blah blah blah but of course it's hard not to attribute the event for sportswear infiltrating fashion again.  There's got to be some other inexplicable reason why I'm finding myself smacking my licks at a pair of new trainers, getting excited over hoodie, drawstring and mesh detailing and generally finding joy in clashing sportswear with more recognisably fashion-centric clothes.  I probably put it down to my being more comfortable with my own innate "dress-and-trainers" attitude.  Nothing should feel too precious or stuck in one genre or the other.  Incidentally, the icy mint green colour that dominates this Gyakusou collection falls perfectly in line with a lot of my existing spring summer clothing making it an easier task to collide clothing fit for accomodating sweat and movement with its less agile counterparts. 

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(Nike Gyakusou convertible jacket worn with Antipodium cattitude print dress and Dries Van Noten shoes)





(Nike Gyakusou lightweight jacket and tank top worn with Rochas shirt, Dries Van Noten skirt, Nicholas Kirkwood heels)





(Nike Gyakusou part of convertible jacket and wrap skirt worn with Tibi dress, Jonathan Saunders jumper, Charlotte Olympia flats)


Leave a comment
  1. Elisa Eymery

    2012-04-08 at 4:21 PM

    Aah I can’t get enough of this Rochas shirt (I know it’s not the point of this post but still). The print is just divine.
    Wandering Minds

  2. TheChicasLocass

    2012-04-08 at 4:41 PM

    even in sports clothes you look stunning 🙂
    you’re my inspiration
    kisses from
    Gabi xxx

  3. Joana Gomes

    2012-04-08 at 4:44 PM

    Love the Nike Giakusou and the skirt worn underneath. It’s so funny that sometimes you run out of the blue, I get the whole smoking ordeal. When I worked on a beach bar, all my colleagues were smokers and they all got infinite short breaks to go smoke or have an espresso. I don’t smoke and I barely drink coffee (not counting latt√©s and such) – I was clearly at a disadvantage. Oh well, I love your method better anyway!
    xo Joana

  4. Uhane Sportswear

    2012-04-08 at 4:45 PM


  5. Siret

    2012-04-08 at 5:11 PM

    talking about sporty chic, you look beautiful. Those Gyakusou jackets are awesome, love the functional design, and the campaing pics are so wonderful, thank you so much for sharing!!!

  6. Christina Vallez

    2012-04-08 at 5:11 PM

    I actually used to smoke all the time…but then I did start running and running is such a more positive outlet! I love your ensembles that you put together for running,I’ll use them as inspiration for my next jogging outfit! Please check out my fashion blog? @
    -x0x0 Fashion Bumpkin:)

  7. upasana rao

    2012-04-08 at 5:43 PM

    you look great..fabulous styling <3

  8. Emma

    2012-04-08 at 5:49 PM

    Very chic and amazing! I really like your posts! <3


    2012-04-08 at 5:49 PM

    I do run, and that little jacket looks pretty nifty. Nice to be able to wear sports gear once in a while and not feel like a total tit – all my kit really has to be substance over style, unlike the rest of my wardrobe.
    Bug @ Bugwear

  10. Laura

    2012-04-08 at 5:53 PM

    Love the thought of you bursting into a random run hahaha
    I’m so not self-motivated enough to run. I have to partake in group exercise for it to push me (zummmbaaa)
    Love the colours of this nike gear though.

  11. Loz

    2012-04-08 at 6:00 PM

    I love how versatile that jacket is! I don’t know why but I’m not a fan of sporty things – I LOVE the JW Anderson hybrid trainer/loafer shoes but thats about it. I don’t even wear trainers in PE, Just my Superga pumps. I really think I should get back into sports gear and combine it into my outfits; Probably more practical too with the technology so I can just wear one jacket instead of layers layers to keep me warm.

  12. Vilde

    2012-04-08 at 6:02 PM

    You mix things perfectly!!

  13. Nina Papaioannou

    2012-04-08 at 7:09 PM

    I love the picture where you are wearing a floral dress and the mint top…. and it is cool you never smoked!!!

  14. hornblower

    2012-04-08 at 7:33 PM

    Lululemon is the undisputed champ of rocking sporty clothes worn in fashionable ways. Their anoraks, jackets, & even blousy yoga tops worn with street clothes are fabulous. This season’s Run Essential Jacket II for instance has beautiful lines.
    I have a fair bit of Nike utilitarian stuff in my closet but the Gyakusou line just isn’t thrilling me. The cut seems off. I agree this spring’s colors are lovely though.

  15. Haidee

    2012-04-08 at 7:55 PM
  16. Top Moumooute

    2012-04-08 at 8:19 PM

    I really like the wrap skirt- it almost doesnt look sporty at all, which isnt quite the point, but is probably why I like it!

  17. mary

    2012-04-08 at 8:49 PM

    you are diferent!

  18. maya.autumn

    2012-04-08 at 9:15 PM

    that convertible jacket is great.
    ahh, i can’t stop looking at the pictures!!

  19. Dark Blue Stripes

    2012-04-08 at 10:30 PM

    Love sportswear worn as daywear.
    Dark Blue Stripes

  20. Nathan Niche

    2012-04-09 at 9:07 AM

    this is great cause i always wondered what SUSIE BUBBLE would style her sportswear look when she goes to the gym or just for a run, and this is it! (prob u’d wear more sporty trainers but who knows! lol)
    i also love how u took this collection and made it personal to ur little stress reliever run routine, we all have one, mine isnt smoking either lol

  21. Peter

    2012-04-09 at 3:42 PM

    Brilliant. I haven’t seen sporty done like this before. Very inspiring
    x Peter

  22. Nekorine

    2012-04-09 at 3:47 PM

    I’ve been looking for detachable sleeve ideas and inspirations for 6 months! And must I say this IS PERFECTION!!!

  23. Jay.

    2012-04-09 at 7:53 PM

    A bit pricey for sportswear, especially for running gear and I’m not that crazy about the design either. Although I do like your sportswear inspired outfit posts.

  24. susie_bubble

    2012-04-09 at 8:36 PM

    It is expensive. Chalk that up to having Jun Takahashi’s name attached to it. I suppose it’s a similar vein to adidas Y-3. The point for me I guess is that these clothes can be more than just running gear. Each to their own about the design though.

  25. winnie

    2012-04-10 at 6:48 AM

    Goodness me Susie. Never before have I wanted to raid a Sports Store so much. The most amount of running I do is for the bus, back home that is…because the buses in HK are a-plenty! Anyway, I love how you manage to incorporate sports wear so seamlessly into your every day looks.

  26. Jay.

    2012-04-10 at 8:49 AM

    Susie, I absolutely get your point, that’s why I said that I like/appreciate the fact that you incorporate sportswear into your outfits and I actually wish you’d post more of those. My problem is that sportswear brands and Nike in particular, have been acting like a bunch of greedy c***s, lately. The best example is their offerings for the Premier League teams. Besides the questionable designs, the quality have been getting worse and worse over the past few years and all the Nike designed kits for next season, for example, are smaller, tighter and shorter than they’ve ever been yet the price keeps going up and up.
    P.S I realize this is more suited for Nike’s complaints department than your blog but there you go…

  27. susie_bubble

    2012-04-10 at 9:52 AM

    Wooo! First football related comment from me. I’m an avid Premier League watcher (by way of my boyfriend… sad, right?) and have actually noticed kits in general getting smaller and tighter, looking more like rugby kits. I don’t know whether that’s a development on the part of Nike to aid movement though. It may be down to the fabric changes which is causing the price hitch. Obviously with premier league kits though, if Nike (and the clubs – I think they get a cut of the profits from kits, no?) think they can make more money off them, of course that’s going to happen. Likewise, tickets for games are getting more expensive. That’s just the nature of premier league football.

  28. canadian pharmacy

    2012-04-10 at 11:18 AM

    Love this post. Amazing sportswear..

  29. A Facebook User

    2012-04-10 at 6:02 PM

    I love your skirt and the look so lovely. I’m not really a fan of sporty clothes but admire it in other peoples pocesions. Where I can find the wedges in your pictures? The one you wear with floral skirt. XX

  30. J M Mericle

    2012-04-11 at 9:41 PM

    Love this post! I recently tried to take up smoking to release stress (I know it’s not PC to admit but there you have it), and to justify to myself taking breaks from work, but (fortunately) I just don’t like it. Doesn’t do anything for me, and actually severely dries me out. Anyway… I too love the high from running — that it just feels so good to exert yourself, burn a little energy — but also find it difficult to set aside the time to put on the proper gear and go for a serious run. SO inspired by your confession of running down the street in regular wear! Sounds so freeing! I can’t wait to try it myself (…with copious amounts of deodorant on hand, as I tend to sweat easily).
    … and now you know way too much about my bodily functions, but the point I’m trying to make is: fantastic post. Your writing is so eloquent and relate-able, and I love the sports images you’ve put together. Thanks for sharing =)

  31. Miriam Ivanoff

    2012-04-15 at 2:26 AM

    Hello! I read your amazing blog daily but never comment, and I designed the print art on your Antipodium dress! Actually gasped with excitement when I saw the photo haha.

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