Pass the Parallel Universe

Pass the Parallel Universe

>> The clever folks at Prada know how to spot a good viral-in-the-making collaboration.  They've chosen well by teaming up with Iranian-born, Paris-based graphic artist Vahram Muratyan to present their new project Prada Parallel Universes, a series of illustrated animated gifs that will be unveiled on Vahram Muratyan's site, across the blogosphere with myself happy to be one of the between-universe messengers, and on eventually.  You'll probably all know Muratyan from his unstoppably popular blog Paris vs. New York, where characteristics of each city are brought to life and pitted against each other.  I think I've Tumblr-ed one too many of his little comparison.  I especially loved the London vs. New York series he did for Nowness.    

Prada Parallel Universe is a re-imagined virtual road paved with Prada's S/S 12 mens and womens accessories, fragmented and abstracted with Muratyan's distinctive and succinct style.  These GIFs feel very much in line with Prada's vaguely lo-fi and awkward approach towards digital output what with their PDF animated GIFs out there in the world alongside their Real Fantasies PDF downloads and calling their films "motionbooks".  Moreover, you have to commend Prada for eking out a collection that has had such indelible impact on the season, by picking up on the memorable accessories (the Dixie sunglasses, the men's Rocket shoes, the and the Pyramide bag) and reworking them into Muratyan's context.  

I've been given a surreal vision of a game of golf taking place on the bridge of a pair of Prada Teddy sunnies.  Bryan Boy, Anna Dello Russo, Kate Loves Me, A Shaded View on Fashion and Know Wear will be unveiling their universe visions over the next few days and you can but in the meantime, Prada Parallel Universes begins with Universe 0 and the rapid motion of the lipstick tail light wedge…  





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  1. coline

    2012-04-24 at 5:17 PM
  2. Joy

    2012-04-24 at 5:21 PM

    seriously my one love is for prada!

  3. Anna

    2012-04-24 at 5:42 PM

    Always great to see an innovative way for a brand to have presence online and within the blogosphere…

  4. Emily Ulrich

    2012-04-24 at 8:37 PM

    That is beyond adorable! Such a clever concept. Love it 🙂

    • Valjean

      2015-01-12 at 2:35 PM

      Your answer was just what I nedede. It’s made my day!

  5. online backgammon

    2012-04-25 at 9:49 AM

    Thanks for the kind words. Not sure what’s going on with the people telling you to stay away from informational niches, ALL my niches are information based. I have no product based sites that I’m earning with. Maybe these people were never earning and might not have things set up right? Not sure what to think of that kind of logic. If it has a high CPC and high volume of traffic with a lot of ads I can’t imagine you won’t earn. Maybe stay away from gambling and other niches that might eventually be banned/go down the tubes
    I hope that helps…
    ts my first ever visit on this site……good information being shared here..
    thanks once again.
    online backgammon

  6. La Vie Quotidienne

    2012-04-25 at 9:54 AM

    hahaha cOOl my dear…perfect ==)
    XOXO from MUNICH
    LA Vie Quotidienne
    Today you can check my new TRENCH and MINI: in
    I open my SHOP in:

  7. Nathan Niche

    2012-04-25 at 11:23 AM

    i already have a pair of the green/yellow sunnies held for me at prada which i will be able to obtain soon. the cute little piece of engineering is too cute to pass up!!! don’t u say?
    xx nathan.niche

  8. Jay Rowden - Photographer

    2012-04-25 at 1:51 PM

    I absolutely LOVE your blog….though I have no idea idea how you manage to produce so much work nearly every single day!!!
    You are amazing.
    Keep it up.
    You rock.
    Jay x

  9. Karla Zerl

    2012-04-25 at 11:23 PM

    the first fashion illustrator that used to do GREAT gif is

  10. Doll house Boutique Sydney

    2012-04-28 at 2:12 PM

    My daughter and I ordered a dress from Doll House which was to be custom made. I placed the order on a Monday and was surprised to get a phone call the following Monday to say the dress had arrived it only took eight 8 days. I took the dress home and when I put the dress on my daughter, I realized that had just altered the dress (in store) and found pins still in the side seams. I was so disgusted with their lie – when confronted they would not talk to me or acknowledge what they had done. To all you mum’s out there DON’T BUY FROM DOLL HOUSE.

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