From Scrapbook to Screen

From Scrapbook to Screen

>> Say what you want about the bloggers vs. journalists scrap heap that doesn't want to die even though it effectively killed itself off when journalists became bloggers and vice versa and thus turned into a giant grey area.  Instead of of the versus symbol, I'd like to think it's a -> / <- situation instead.  Keyboard symbol translation?  That bloggers have much to learn from journalists and vice versa and I learnt a little how from my short trip to Milan yesterday.

I was lucky enough to be privy to Anna "needs-no-intro" Dello Russo's personal scrapbook that she keeps and found a paper-based notation system that was utterly inspiring.  "I can't get inspired in front of the computer," she says and so Dello Russo formulates her ideas for blog posts by jotting down lists, drafting up posts and collaging imagery into her Hermes leather bound notebook, ensuring there's enough highlighter pink and orange and biro outlined lettering to hammer in her points.  If you thought that Dello Russo had a team of minions banging out her posts, you can banish that though with a glimpse at her notebook.  Dello Russo may have embraced everything that the internet and blogging has to offer but her experience having worked in print for twenty years or so, shows in her dedication to the physical written word.  Her handwriting is neat, her lines are straight and her colouring in of her bold lettering doesn't stray beyond the outline.  That's quite a plateful for any handwriting analyst.  

Likewise with her imagery, she doesn't simply tear out pages and tack them into a book but instead carefully cuts things out, as though she were about to do a bit of precise decoupaging.    I found myself absolutely mesmerised by her book, cowering in the fact that I've never really thought to plan my posts out by paper.  Even my own personal editorial-tearing and scrapbooking of physical imagery has diminished when Tumblr and my organised folders of JPGs came into place.  Her desire to start her own blog in the first place came about because she wanted to ensure the fashion credits of her outfits were listed out properly, another reason why her print-to-blog methodology works for her.  I never would have thought that Dello Russo would be a fashion media benchmark but her simultaenous rooted dedication to print and positive embracing of the internet as the vehicle of her self-image and her brand definitely marks her out as someone in the industry, who really knows how to get the best out of both worlds.    




English isn't her first language, so she has noted down some useful adverbs.




Want to know which outfits she scrapped for her Met Ball ensemble last year?  Here it is.  She went for choice number 2, the Alexander McQueen tuxedo.

When I used to scrapbook things I loved from a magazine, I'd stick it in a book and forget about it.  Dello Russo simply sticks it in and then sets her heart on getting it as evidenced by this Bvlgari snake watch.



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  1. Elisa Eymery

    2012-04-20 at 2:59 PM

    Fascinating stuff! Tumblr/pinterest is still extremely useful for those of us who can hardly write or cut things in a straight line..
    Wandering Minds

  2. Millie Cotton

    2012-04-20 at 3:01 PM

    Great post. It’s so interesting to see how other people formulate their ideas. Not sure if I kept a scrap book I would have a moment in the day to myself though but it is a lovely idea all the same. Lists work fantastically though – less colourful but much faster! Tumblr’s also like a personal mood board too.
    millie x


    2012-04-20 at 3:05 PM

    that’s amazing!!!

  4. Huliganjetta's art blog

    2012-04-20 at 3:10 PM

    Thus began my blog, with collages and journals.
    follow my

  5. Izzy

    2012-04-20 at 3:48 PM

    Beautifully carried out

  6. Joana Gomes

    2012-04-20 at 4:10 PM

    Wow, this is really inspiring. I have a book like this, but this one puts mine to shame haha
    xo Joana

  7. Etrala London

    2012-04-20 at 4:21 PM

    I love it!!! I use to have a inspirational notebook or “everyday” moodboard as well! I use to cut and paste pictures I like and write notes and sketches around…
    I´ll show you one day in my blog!

  8. Serdane

    2012-04-20 at 4:41 PM

    I’m more and more surprised by Anna Dello Russo and the relation with the world of the net and scrap booking with fashion !

  9. Mary

    2012-04-20 at 4:43 PM


  10. Jessie

    2012-04-20 at 5:14 PM

    Really great idea!I’ve always thought of planning blog posts by paper,as it would get more ideas flowing,thus creating more blog posts,but I’ve never got arounf to doing it.I think I’ll definitely be trying it,now!

  11. Danielle aka Fashionista Barbie

    2012-04-20 at 5:23 PM

    I love this post I am an avid notebook scrapper – constantly jotting down inspiration for my blog and style, and I have to admit I surprised that ADR is.
    I find pen and paper quite refreshing, especially as I spend some much time typing on my computer, I find sometimes that it helps me see collections/ideas more clearly. I also love cutting out my favourite pieces from the collections, not just for collating ideas but for reference points down the line.

  12. Top Moumoute

    2012-04-20 at 6:18 PM

    I have to agree, I also love to keep an actual paper scrapbook- it somehow feels more ‘real’ and ‘creative’. Still, I couldn’t do without the internet, so it’s nice when the two come together.

  13. Maren

    2012-04-20 at 8:11 PM

    This is perfect for me! A great way to express my creativity! Love the way you did it 😀 Looks amazing 🙂

  14. Shug'A'Very

    2012-04-20 at 8:14 PM

    I am not a great fan of Anna Dello Russo blog, but I liked to see how she formules her ideas in her scrapbook :).
    For my posts I also use a scrapbook, but I have to say that recently I don’t write all my articles in it, I just put my research and my ideas about what I want to write. I can stay weeks without reading it and then when I feel like writing my post I just go back to my scrapbook, so instead of being a sketch of my articles, let’s say it has become a reminder ! It helps me organizing my thoughts.
    Shug’A’Very from Incognito

  15. Willa

    2012-04-20 at 8:54 PM

    Wow. These photos are both fabulous and interesting. It’s very inspiring to see how Anna dela Russo is very dedicated to her blog. Makes one feel guilty about neglecting their own.. *shifty eyes*

  16. Nina Papaioannou

    2012-04-20 at 8:57 PM

    Thank you for sharing!!! I adore Anna Dello Russo … she inspires me!!! It had crossed my mind whether she had the time to do posts too…

  17. Amy Rose

    2012-04-21 at 12:02 AM

    Oh my gosh this is so ridiculously cool! I need to start scrapbooking more!
    Check out my latest post ‘In Great Company’ at
    -Amy Rose x

  18. jennifer

    2012-04-21 at 12:16 AM

    Best scarp book ever. Would love to flick through these pages.

  19. The Stel Style

    2012-04-21 at 3:45 AM

    great post!!! I have one too and it’s a good help for me!!!!

  20. Suzi

    2012-04-21 at 5:38 AM

    Awesome! You’re lucky to have been able to see this first hand.
    Suzi x

  21. Cristián Pavez Díaz

    2012-04-21 at 5:40 AM

    I love scrapbooks!! I wish I had the time and dedication for doing one.
    Greetings from Santiago, Chile.
    Twitter: @cristianpavezd

  22. Alessandra

    2012-04-21 at 8:38 AM

    PATETICO Рbasta con queste persone idiote; ma perchè non vi eliminano fisicamente tutti?

  23. anna

    2012-04-21 at 10:56 AM

    oh I want to make a scrapbook too now. But I just never buy magazines. I make my collages with photoshop. Everything is in my macbook.
    x Anna

  24. Haidee

    2012-04-21 at 11:43 AM

    I love your writing you are amazing

  25. Nathan Niche

    2012-04-21 at 12:53 PM

    omg this is so cool and u’re soooo lucky u got to take a look at her private little scrapbook, these are sooooo cool!! it’s very personal u know.. im really into collages, since im in CSM fashion we do them like every day, so im really intrigued by it all!
    xx nathan.niche

  26. Monika

    2012-04-21 at 3:14 PM

    nice one:)

  27. fede

    2012-04-21 at 3:50 PM

    oh my god! anna dello russo! una delle donne pi√π inutili del panorama modaiolo di oggi, finalmente vi state rivelando per quello che siete, una massa di galline! lasaciaci indovinare, tu e la trombona milanese farete qualcosa per moschino? dopotutto la tromba lavora in icognito per loro, brave!

  28. susie_bubble

    2012-04-21 at 6:43 PM

    Fede/Alessandra/federica: You need to cool it with your schizophrenic commenting! All your anon comments with different email addresses are coming from the same bloody IP address. I don’t mind the commenting in Italian either but please state your case – if you don’t like ADR, say why instead of ranting like a nonsensical lunatic!

  29. DutchWebz

    2012-04-21 at 7:13 PM

    looks like a piece of art…….

  30. MEAT

    2012-04-21 at 9:22 PM

    I just get this fabulous feeling that’s how Anna has been doing things forever and a day. I love that!

  31. Deadly Bite

    2012-04-21 at 11:49 PM

    Wow! Her scrapbook really looks impressive! I like the idea, but I think I could never do something like that with my own blog LOL
    PS. The watch/notebook pic is hilarious!
    Love! xx

  32. Johnnybell

    2012-04-22 at 8:57 PM

    Bvlgari snake watch is amazing!

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