>> Last week, my bit of Topman browsing yielded some PJs worthy of stepping outside in.  This week, whilst doing a bit of research/snooping around in Harvey Nichols in Hong Kong as a comparison to the London store, I found myself in the menswear department wondering outlout why I was finding more stuff to get excited about there than in the womenswear bit.  Turns out the selection in Hong Kong is a touch edgier than the Harvey Nichols store in London.  Christopher Kane and Ashish menswear was on offer as well as a bigger presence from Korean menswear labels such as Wooyoungmi and General Idea.  It was on the General Idea rail that I jokingly grabbed a pair of knitted shorts and then upon holding them up against my body, it occurred to me that I needed to increase my knitted shorts collection from three to four pairs.  I kid you not, these precious moments where I ponder the significance of a pair of knitted bottoms save me from the doldrums of daily life.  

They were all out of small but I was determined to have them despite the grave and perplexed look at the sales assistant's face.  I know he wanted to laugh at me but was stiffling it with a strained mum smile instead.  I'm the one who is as happy as larry now as I've got these knitted babies back to the UK and have dug out a John Lewis boys' cricket jumper out just so they can both get better acquainted with each other's cable knitted ways.  Incidentally, I'm still a huge fan of shopping in John Lewis' school uniform department – thick tights, hockey kilts and plain cotton sweatshirts – all at decent prices.  I highly recommend an occasional gander around there, whilst pretending that you're shopping for your younger siblings/kids/cousins/friends' kids.








(Wearing ASOS chair print pyjama jacket, John Lewis boys cricket sweater, General Idea knitted shorts, Suno x Loeffler Randall wedges, Prada sunglasses which together is giving off vibes of vintage 1920s knitted bathing suits that men wore, fisherman's knits, cricket of course and Junya Watanabe S/S 11)

On another General Idea note, this isn't the first time I've been piqued by this Korean menswear label's offerings.  Nam of Street FSN was taunting me with a brilliant pink camoflage panelled jacket (top right-hand side of pic below) from the General Idea A/W 11-12 collection when we were hanging out in Florence during Pitti Uomo back in February.  Steve even caught this bit of camo action on camera.  I did question Nam's masculinity in jest, by commenting on the slightly feminine hue of fuschia in the camo print.  He didn't bite at the bait though.  

A quick browse through General Idea's e-commerce site (all in Korean alas) already has a few viable menswear-as-womenswear-unisex options.  It helps that the Korean male model is slightly dainty looking (who isn't impossibly pretty/preened in Korea?!) and so my gender-confused brain is lapping all of this up with gusto.  


Comments (36)

  1. Sophie says:

    I adore the sunglasses – such an inspiring post!

  2. Elisa Eymery says:

    great knitted shorts! Will try the John Lewis’ school uniform department next week, great tip, thanks!
    Wandering Minds

  3. Lawrence says:

    Don’t underestimate the power of John Lewis – I buy all my basics there as well as stationary!

  4. Prom Dresses says:

    Nice fashion. I Love the collection of your woman clothing.

  5. Anastasios says:

    I love your knitted shorts and those Loeffler Randall shoes!!!!!!!!!
    Great post 🙂

  6. Top Moumoute says:

    Great shorts- knitted and stripy, its a win-win situation!

  7. Diana M. says:

    Cabled fisherman sweaters are my all time favorites. Glad that chunky knits are back. Especially love to wear red lips while wearing these masculine sweaters, sexy contrast. See my pick for beautiful red lipstick http://bit.ly/H76ypg

  8. Love those vintage photos!!
    Greetings from Santiago, Chile.
    @cristianpavezd on Twitter.
    Facebook: http://on.fb.me/uywe6X

  9. You can pull off this look!!!! It is inspiring but hard to do!!!

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  11. fame&wealth says:

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  12. Very cool post! I absolutely love this outfit and the story behind it!

  13. Suzi says:

    Very, very cute outfit Susie. Love the cable knit striped shorts!
    Suzi x
    For the Love of Audrey

  14. King says:

    From head to toe, Im in love..

  15. Nathan Niche says:

    once again u’re back to ur non post-lite posts dear
    and yes i too was at harvey nichols and when i usually find womenswear more attractive, the menswear seemed more stunning, esp the ashish rack of sequin pieces sure caught ur eye i bet right?
    how funny im also back in the uk and will be looking forward to seeing more outfit posts.
    once again a true example of how u hv a great eye and the ability to pull unlikely things together, but still im most in love with the sunglasses!

  16. Samantha says:

    I love you, I love your style , I love what you share on your blog.
    I have alway followed and I will continue to do.
    Next january I will present my first collection in Pitti Firenze ann I WAS INSPIRED TO YOU.

  17. Wow…my hat goes off to you. I wold look at those shorts and walk right past them, but you have put together something really amazing. I am now going to look for a pair of navy and white striped shorts. Thanks! Also on list, sleeveless cricket jumper…

  18. Coline says:

    I love thiss!!

  19. Carol says:

    Your blog is great!!!! I have on also and I post news and windows from Beverly Hills… take a look http://www.thegavlaks.com

  20. David says:

    Susie, this outfit is gorgeous! Loving the shorts.. So unique! ;D

  21. Peter says:

    YES on the sailor stripes. It’s a great aesthetic to clash with (as you’ve done impeccably with the florals above). I also love how it used to not be taboo for men to show off their packages. It’s odd considering how much more sexualized our society is now – at least for women…
    x Peter @ http://low–couture.blogspot.com (check me out – it would make my day..)

  22. Ana says:

    I love your wedges!
    Happy Easter 🙂

  23. I love your Sunglasses (I´ve similar ones in my SS12 Lookbook at http://www.etrala.com) and your inspiration Moodboard!
    Good job! 😉

  24. Ohhhh you look gorgeous! Love this look
    Gabi x

  25. Daniel says:

    You look fantastic, Susie! The shorts look great!

  26. ELL says:


  27. lulu1 says:

    you look great susie! how do the uk purchase general idea clothing pelase

  28. susie_bubble says:

    I don’t think the General Idea site ships to countries outside of Korea unfortunately. I might be wrong. If you have a friend who can read Korean, perhaps they can explain the site. I bought my shorts in Hong Kong and unfortunatley there are no UK stockists of General Idea. I will investigate the site a bit more and report back here.

  29. susie_bubble says:

    See my comment below to lulu1. I *think* you can’t buy from the site unless you have a friend who lives in Korea but I will double check.

  30. lulu1 says:

    please report back sooon about general idea!

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