I love me a novelty invite and Paris seems to get the best of em' especially when one comes in its own designated A4 sized box and a carrier bag.  Obviously the point of this Loewe paper Amazona bag isn't to bring it physically with you (there's an accompanying smaller hard invite) but it is one bangin' ode to the art of paper craft.  Note that it is fully functional with a working zip and a fairly sturdy handle.  Though I probably couldn't put more than a phone or my debit card and oyster card combo in it, lest it breaks within its 30 day life expectancy.





I shouldn't really read too much into the meaning of Stella McCartney's invitation that comes with sparklers.  Last season, it was a plastic ice making mould that spelt out STELLA which didn't exactly link up with S/S 12 pool sandals and paisley pyjamas so I'm just going to take these for what they are – funtastic fire hazards to play around with whilst I'm procrastinating from writing in my apartment in Paris (not my own – rented via 9Flats).




I've collected a few funny invites from Margiela – a plastic Margiela toy TV still sits on top of my bathroom cabinet.  This mini torch invite is also a keeper with the light projecting the show details.





Leave a comment
  1. Kb

    2012-03-01 at 10:55 PM

    Ahhh these are amazing and put LFW invites to shame! Hopefully I’ll get to attend shows in Paris one day, would love to see how it all works over there. Enjoy!

  2. Serdane

    2012-03-01 at 10:58 PM

    UGH ! That’s a big surprise you had here !

  3. ediot

    2012-03-01 at 10:58 PM

    these are such amazing invites. i love them
    hope i can go to paris for fashion week next season


    2012-03-01 at 11:22 PM

    these invites are all so cute and creative!
    KIRA LILLY fashion blog

  5. Jane Alisa

    2012-03-01 at 11:31 PM

    Such inventive clever invites!


    2012-03-02 at 12:01 AM

    Love the MMM-one! wow!!

  7. Loz

    2012-03-02 at 12:02 AM

    Use the margiela touch to shine a light in the dark. Then use the stella mccartney sparklers to set fire to the loewe invitation

  8. colleen

    2012-03-02 at 12:26 AM

    how awesome of a job it would be to get to create these invites?? so innovative

  9. Michelle

    2012-03-02 at 12:53 AM

    Such a great invite and PFW momento! Looking forward to seeing your take on the show Susie. xx

  10. Marcia

    2012-03-02 at 1:01 AM

    I love it when designers are creative with their invites, instead of just sending the standard cards. I can’t even tell the Loewe bag is made out of paper until I look at it carefully!

  11. dreamer

    2012-03-02 at 4:53 AM

    wow love those invites 🙂 a loewe bag made out of paper and sparklers from stella . I love sparklers 🙂

  12. heidi

    2012-03-02 at 8:23 AM


  13. Rowena

    2012-03-02 at 9:19 AM

    What do you do with them all? I am such a hoarder and keeper of all trinkets…??

  14. Kazuko

    2012-03-02 at 9:55 AM

    wow, so smart!

  15. La Vie Quotidienne

    2012-03-02 at 9:58 AM

    So cool!
    xoxo from BCN
    La Vie Quotidienne

  16. Anne

    2012-03-02 at 10:02 AM

    Thats so amazing!!!
    Kisses Anne

  17. Suzi

    2012-03-02 at 10:12 AM

    So amazingly cute! I cannot get over the paper bag invite!!! The torch one is pretty awesome too. It must be so nice to receive these invitations.
    Suzi x
    For the Love of Audrey

  18. Anon

    2012-03-02 at 10:17 AM

    So creative!…and they’re only the invites!

  19. laura

    2012-03-02 at 11:28 AM

    Genial tu blog! te sigo desde ya… un saludo desde

  20. Rafflesbizarre

    2012-03-02 at 12:35 PM

    Wow these are all so fantastic, so imaginative! My favourite has got to be the torch, such a great idea!

  21. Lips N Stick

    2012-03-02 at 2:02 PM

    Looooooooveeee the Margiela one!!!

  22. Raphaëlle

    2012-03-02 at 2:12 PM

    How imaginative, had no idea this could be such a competitive world by itself.

  23. SippingGreenTea

    2012-03-02 at 3:24 PM

    the last invite is ingenious! fantastic promo ideas!!

  24. Natalia

    2012-03-02 at 5:15 PM

    I love all these creative invites. I’m especially a sucker for Stella’s with the sparkler accessories.

  25. Harper Matiko

    2012-03-02 at 10:17 PM

    Very clever, Margiela. Love it!

  26. lara

    2012-03-03 at 6:15 PM

    looks cool
    text for free at

  27. Lydia

    2012-03-03 at 7:39 PM

    So cool!! I would love to get any of these invites, for a multitude of reasons!!!

  28. frances

    2012-03-04 at 7:31 PM

    Great and unique invite!!

  29. Vinyl Banners

    2012-03-06 at 5:13 AM

    I read a lot of blogs but this blog is really awesome and fulfill all my requirements…Very Good job Guys!

  30. Designer Jewelry

    2012-03-06 at 4:17 PM

    I really enjoyed viewing this fashion forward blog. It is new and interesting content.

  31. Marie

    2012-03-07 at 9:48 PM

    That Loewe paper Amazona bag is adorable. Cute idea!

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