I love me a novelty invite and Paris seems to get the best of em' especially when one comes in its own designated A4 sized box and a carrier bag.  Obviously the point of this Loewe paper Amazona bag isn't to bring it physically with you (there's an accompanying smaller hard invite) but it is one bangin' ode to the art of paper craft.  Note that it is fully functional with a working zip and a fairly sturdy handle.  Though I probably couldn't put more than a phone or my debit card and oyster card combo in it, lest it breaks within its 30 day life expectancy.





I shouldn't really read too much into the meaning of Stella McCartney's invitation that comes with sparklers.  Last season, it was a plastic ice making mould that spelt out STELLA which didn't exactly link up with S/S 12 pool sandals and paisley pyjamas so I'm just going to take these for what they are – funtastic fire hazards to play around with whilst I'm procrastinating from writing in my apartment in Paris (not my own – rented via 9Flats).




I've collected a few funny invites from Margiela – a plastic Margiela toy TV still sits on top of my bathroom cabinet.  This mini torch invite is also a keeper with the light projecting the show details.




Comments (36)

  1. Kb says:

    Ahhh these are amazing and put LFW invites to shame! Hopefully I’ll get to attend shows in Paris one day, would love to see how it all works over there. Enjoy!

  2. Serdane says:

    UGH ! That’s a big surprise you had here !

  3. ediot says:

    these are such amazing invites. i love them
    hope i can go to paris for fashion week next season

  4. KIRA LILLY says:

    these invites are all so cute and creative!
    KIRA LILLY fashion blog

  5. Love the MMM-one! wow!!

  6. Loz says:

    Use the margiela touch to shine a light in the dark. Then use the stella mccartney sparklers to set fire to the loewe invitation

  7. colleen says:

    how awesome of a job it would be to get to create these invites?? so innovative

  8. Michelle says:

    Such a great invite and PFW momento! Looking forward to seeing your take on the show Susie. xx

  9. Marcia says:

    I love it when designers are creative with their invites, instead of just sending the standard cards. I can’t even tell the Loewe bag is made out of paper until I look at it carefully!

  10. dreamer says:

    wow love those invites 🙂 a loewe bag made out of paper and sparklers from stella . I love sparklers 🙂

  11. Rowena says:

    What do you do with them all? I am such a hoarder and keeper of all trinkets…??

  12. Kazuko says:

    wow, so smart!

  13. So cool!
    xoxo from BCN
    La Vie Quotidienne

  14. Anne says:

    Thats so amazing!!!
    Kisses Anne

  15. Suzi says:

    So amazingly cute! I cannot get over the paper bag invite!!! The torch one is pretty awesome too. It must be so nice to receive these invitations.
    Suzi x
    For the Love of Audrey

  16. Anon says:

    So creative!…and they’re only the invites!

  17. laura says:

    Genial tu blog! te sigo desde ya… un saludo desde mamaartista.blogspot.com

  18. Wow these are all so fantastic, so imaginative! My favourite has got to be the torch, such a great idea!

  19. Lips N Stick says:

    Looooooooveeee the Margiela one!!!

  20. How imaginative, had no idea this could be such a competitive world by itself.

  21. the last invite is ingenious! fantastic promo ideas!!

  22. Natalia says:

    I love all these creative invites. I’m especially a sucker for Stella’s with the sparkler accessories.

  23. Very clever, Margiela. Love it!

  24. lara says:

    looks cool
    text for free at

  25. Lydia says:

    So cool!! I would love to get any of these invites, for a multitude of reasons!!!

  26. I read a lot of blogs but this blog is really awesome and fulfill all my requirements…Very Good job Guys!

  27. I really enjoyed viewing this fashion forward blog. It is new and interesting content.

  28. Marie says:

    That Loewe paper Amazona bag is adorable. Cute idea!

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