Da Socks

Da Socks

>> I've been holed up in a hotel in Hong Kong where the rooms have oddities such as a rocking horse and a King Charles spaniel dog lamp base.  It's all "surreal", Surrealist nods and being in Hong Kong led me to dig up these images by HK-based sock label Da Sein.  We're not short of quirky socks thes days – Happy Socks will meet most graphic and bright sock needs, Ayame has the beautiful fabric experimenations covered and Tabio is my go-to place fo all types of hoisery.  Brother and sister Jessica and Carson started Da Sein last year, in a bid to turn away from the conventional sock and create something altogether more eye-catching poking from underneath a skirt or trouser length.  When paired with Rene Magritte's paintings as seen here, it's diffiuclt to write off Da Sein's designs and brand outlook as just another run-of-the mill cutesy sock label.  Magritte's paintings inspire Jessica and Carson to look at time and space in a different way and even if the bold patterns they draw on their socks aren't directly surreal, there's definitely a painter's touch in the composition and colour combinations.  Da Sein are selling via Facebook at the moment and are one to add to boost the list of names to call on when I get asked about the Hong Kong fashion scene, something that happens when people recognise me here and I fumble, blush and generally make a tit out of myself.     













Leave a comment
  1. Serdane

    2012-03-30 at 4:45 PM

    OMG ! quite an original fantasy about the sock which seems to have a proper world where only the regulars now what it is about.

  2. Li Yin

    2012-03-30 at 5:12 PM

    Susie, great post! I love these sock designs and can totally see myself wearing them. In the meantime, would you mind helping with a survey for important research on vintage fashion and fashion publications? I think it may be of interest to you as well. Will appreciate any response. Many thanks! x http://www.surveymonkey.com/s/D2LJBFL

  3. busana muslim

    2012-03-30 at 5:12 PM

    WONDERFUL Post.thanks for share..

  4. Haidee

    2012-03-30 at 5:38 PM

    I love the colours, they are crazy amazing

  5. Huliganjetta's life style

    2012-03-30 at 6:35 PM

    I love beautiful legs, unusual socks, tights and stockings.

  6. Sophie

    2012-03-30 at 7:19 PM

    Wow, so cool and kooky and cool (:

  7. danielle

    2012-03-30 at 7:36 PM

    So rad! LOVE these kooky socks!

  8. Sophie

    2012-03-30 at 7:43 PM

    Who knew socks could be this good? I adore when art and fashion collide!

  9. izumihiiiflower

    2012-03-30 at 10:01 PM

    I love Magritte!

  10. Suzi

    2012-03-30 at 10:18 PM

    I love these photos! The socks are really amazing too!
    Suzi x
    For the Love of Audrey

  11. jenny (penniless zen)

    2012-03-30 at 11:42 PM

    LOVE the Magritte inspired stuff!

  12. Material Fixations

    2012-03-31 at 1:10 AM

    Is it just me or are these socks sort of pop art reminicent?
    Material Fixations

  13. Mariana

    2012-03-31 at 4:12 AM

    I’m a sucker for socks. These are amazing!

  14. Nathan Niche

    2012-03-31 at 6:27 AM

    I just love love love surrealism art, and to put that with socks! well that’s just like putting whip cream ON whip cream!
    These pieces should actually be hung in a gallery! lol

  15. Cristián Pavez Díaz

    2012-03-31 at 7:27 AM

    Beautiful socks!! I love the way in which they set up the campaign!
    Greetings from Santiago, Chile.
    @cristianpavezd on Twitter.
    Facebook: http://on.fb.me/uywe6X

  16. Anahita

    2012-03-31 at 8:02 AM

    It’s rather interesting how surrealism has definitely established its relation to commerce, remember some of the widow displays during of Selfridges Bright Young Things?

  17. 3 Mobile Casino

    2012-03-31 at 8:48 AM

    these pictures are amazing this is what I called true art

  18. Moritz

    2012-03-31 at 10:08 AM

    what a fun way to show socks… this shows you can still have fun and be creative

  19. steffi

    2012-03-31 at 12:07 PM

    This is the most amazing socks kamp in general.
    I do not, the link between surrealism and socks, as these under my awareness not so much affect, but perhaps it is still
    wonderful post


    2012-03-31 at 6:27 PM

    These ads are STUNNING!!

  21. Ricardo Pardo

    2012-03-31 at 7:56 PM

    Curious and cute at the same time!!….
    I love it when surreal images and a kind of naive environment blend together. Wonderfully spotted!!
    i’ll post this in my blog as well…

  22. Alessia Milanese

    2012-03-31 at 8:55 PM

    Love this post!!!

  23. Deadly Bite

    2012-03-31 at 11:54 PM


  24. Hausofbeautyandfashion

    2012-04-01 at 1:04 AM

    This really solidifies fashion as a form of artwork. I love surrealism and I love these socks!! Great post!! Xx

  25. Thea vintage

    2012-04-01 at 8:09 AM

    Lovely and creative adverts for socks !

  26. plumbing

    2012-04-01 at 3:23 PM

    Wow. This is so beyond my daily life. I love everything about it. Thank you so much for sharing!

  27. Scarle

    2012-04-01 at 5:20 PM
  28. Sandra - If it comes in pink

    2012-04-01 at 9:11 PM

    those are really fun to look at 🙂

  29. Kseniya Sharin

    2012-04-03 at 12:43 AM

    ha this is amazing!

  30. Box of Hearts

    2012-04-04 at 3:22 PM

    like it!

  31. Emily Coles

    2012-04-13 at 2:15 PM

    Love a bit of surrealism and these socks make it great. http://emsdarkroom.blogspot.co.uk/ Emily xx

  32. fashioninstyle

    2012-05-17 at 7:13 AM

    I love the photography, the colours, the focusing. It’s beautiful.

  33. promotion of products

    2012-06-23 at 10:30 AM

    OH! Great post..I was so impressed I’ve found this kind of blog..Thanks.

  34. Purple

    2012-06-30 at 2:41 AM

    Such a fun post! Thanks so much for sharing.

  35. Alice

    2012-07-17 at 1:06 PM

    We specialize in this field for long and have passed Target,Disney,Primark and Sedex audit.
    Attached pls find the price lists including main products(socks)we have been dealing with.
    If any needs, pls do not hesitate to contact us.

  36. George Peterson

    2013-03-03 at 4:15 PM

    Really beautiful! I am sure that these were inspired by the work of René Magritte!
    I love quirky socks and my current favourites are http://www.chattyfeet.com
    which have funny characters!

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