Sushi Says

Sushi Says

>> There has been so much to digest at London Fashion Week that just sorting through images takes a mammoth load of time.  I'm merely checking in to say that I am still alive despite my bedraggled appearance and to say that the exhaustion is well worth it because LFW has been an exhilarating ride.  One that has filled up a 16GB SD card.  Fred Butler isn't by any means an exception the exhaustive list of names that got me very excited and giggly at the shows but her presentation is a no brainer overload of the sort of things that make my aesthetic taste quite predictable at times, thus making it all too easy for me to bang out a post.  Pastel colours.  Check.  My Little Pony hair.  Check.  Cute knitwear.  Check.  Tactability.  Check.  Brilliant shoe collaboration.  Check.  A reference to food.  Check.  

Eh?  The last one may surprise you a little as it's not immediately apparent until you look closely but Fred Butler has lifted the colours of sushi – wasabi green, pickled ginger pink, caviar coral oranges as well as the monochromatic lines between seaweed and sushi – and applied them to a quilted ski jacket and spongey looking macrame belts and headbands.  It's less odd than you think once you see sushi through pastel hued sunglasses.  For the first time, Fred Butler has created a range of knitwear in collaboration with pro-English-knit company EDE which adds a pragamatic touch to her statement paper-based pieces.  For the second time, she's worked with Rosy Nichols on the shoes to marry up with the knitwear.  It's all incredibly delicious looking and whilst you can just about see the reference point, it's not tuna sashimi or salmon skin rolls I'm thinking of, but rather that Fred's imagination is untainted and incredibly difficult not to fall head over heels for.    














Check out Marian Newman's amazing digitally printed sushi nails… I want to be clawed by a california roll… 



Then there was a sushi tray baked by Pomp de Franc.  Baked, you ask?  Why yes!  This is all entirely made out of cake, marshmallow and other sweet thangs.  That is serious British Bake Off skill.  



Leave a comment
  1. Valeria

    2012-02-21 at 9:06 PM

    Yum! sushi nails… and those shoes… I need them!!!

  2. Ada

    2012-02-21 at 9:29 PM

    These all look like some power rangers enemy puked all over fashion week

  3. Serdane

    2012-02-21 at 9:36 PM

    well … That’s a collection ! but I prefer the sushi cause I’m starving … yum !

  4. Lydia

    2012-02-21 at 9:39 PM

    Fantastic. I love the shoes and crazy nails!

  5. vicky

    2012-02-21 at 9:54 PM

    when I was posting about Fred Butler’s collection I didn’t know a thing about the sushi inspiration!
    She remains though on top of my list!!!!!
    Love the shoes!

  6. Kate

    2012-02-21 at 10:31 PM

    How playful and weird and beautiful! I would love to play dress up like that!

  7. Miss Red Socks

    2012-02-21 at 10:53 PM

    The shoes are insanely cute! The pastels are great and it’s a very imaginative collection.

  8. Etrala London

    2012-02-21 at 11:35 PM

    hehehe so funny! I love the shoes… they are gorgeous!!!!

  9. Jane Alisa

    2012-02-21 at 11:36 PM

    The sushi tray is a genius idea and I love all the pretty pastels. xoxo

  10. Jes

    2012-02-21 at 11:54 PM

    Heh. They look like weird cos-players.
    The baked “sushi” try is the coolest thing there.

  11. Yuka

    2012-02-22 at 12:02 AM
  12. Mariana

    2012-02-22 at 5:11 AM

    The clothing AND the food both looks absolutely delicious!

  13. Li

    2012-02-22 at 6:00 AM

    Very unique and colorful! love to see more of his work!

  14. samantha

    2012-02-22 at 8:15 AM

    Sushi tray is really scrumptious….Clothes collection also sounds interesting one…

  15. jajajaja Shushi nails and shushi pics….You are amazing, nice pics.
    I follow in Bloglovin and Google Friend Connect.
    You can translate my blog in upright corner frame, if not work please go to frame, focus, and click F5.
    Today you can check photos of Munich Carnaval:
    XOXO from Munich
    La Vie Quotidienne

  16. Raphaëlle Lavielle

    2012-02-22 at 9:38 AM

    Those pics leave me speechless, will need time to digest that!

  17. Emanuel I.

    2012-02-22 at 10:08 AM

    Great collection.
    Congrats Fred Butler!!!

  18. StreetLounge

    2012-02-22 at 11:08 AM

    Barbie meets Lady Gaga

  19. Mary

    2012-02-22 at 11:09 AM

    Love the shoes!

  20. Julius

    2012-02-22 at 12:39 PM

    Fred Butler is so great. Love ur Blog!
    So interesting:)
    wanna follow us too?
    Best Wishes

  21. Kim

    2012-02-22 at 1:22 PM

    We love, love, love the sushi nails. Minx absolutely rocks nails in a new way and never ceases to amuse us!

  22. Veronica

    2012-02-22 at 2:28 PM

    ahaha nice!
    the firsts are so marshmellowy!!!

  23. Minettesh

    2012-02-23 at 6:05 AM

    Really feeling the shoes!


    2012-02-23 at 5:49 PM

    Nice blog having nice information. some times we ignore this sort of things & also suffer a lot as well.
    Girls looks nice


    2012-02-24 at 8:34 PM

    Just finished my tray of sushi cakes! They were surprisingly tasty as well as looking great!

  26. Mandy

    2012-02-25 at 2:15 AM

    LOVE the shoes.

  27. andy smith

    2012-04-09 at 11:15 AM

    so beautiful!!!I love the whole colection, will inspire me for my next job
    Online shopping

  28. indigo lorae

    2016-02-22 at 8:03 PM

    this is amazing,! a very unique collection. congrats fred butler x

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