>> I remember getting closet envy over people who could catalogue their shoes with a Polaroid shot tacked on to each box.  It seemed like a grudgingly appealing decadence to be able to go through endless packs of Polaroid film as well as afford yourself a good amount of space for said shoe closet.  Now with Polaroids in short supply unless you buy eBay deadstock (Impossible Project's substitute film seems to constantly overexpose the shots‚Ķ anyone else with the same problem?) and the fact that I tend to want to grab my shoes without getting them out of the box, that dream of Polaroid shoe storage isn't as potent as it once seemed.

Charlotte Olympia has solved half that problem.  From S/S 12 onwards, every pair of her shoes will come with a Polaroid snapshot that has a self-adhesive back for you to pop it on to the box.  Amongst my rabble jumble of shoes where I do sacrilegious things such as stacking heels on top of one another, this Charlotte Olympia box can be the sole shining example of shoe keeping etiquette.  The lonesome Polaroid snap would also spur me on to photograph and document the rest of my wardrobe for posterity's sake. 

At the very least, even if Olympia doesn't start a sticky Polaroid shoebox revolution, inside her immaculate boxes still lies a pair of her charm-heavy shoes.  From fruit salads to tropical flowers to cat's ears, it's hard not to have that cutesey "Awwwwwwwww" reaction when faced with Olympia's shoes.  These velvet flats with an embroidered web (Charlotte's Web, geddit?) and a teensy tiny spider are no exception.  I'm also glad Olympia favours her flats with a slight 1cm heel, the type that makes Salvatore Ferragamo Vara pumps so walkable.

Charlotte's Web shoes available from stockists and her website in March.








Comments (39)

  1. hellokt2012@gmail.com says:

    So cute…

  2. Jeanette says:

    That little gold spider is just precious. What about doing little doodles on the side of the box? :3

  3. ediot says:

    these are so cool . love the spider detail.

  4. Tess says:

    just gorgeous! That is such a brilliant idea having the polaroid inside! I have resorted to printing out instagram photos so the polaroid feel is still there!! x

  5. Sallytangle says:

    Oh heaven!!! Imagine how neat it all would look….sigh xxx

  6. Els says:

    I fell in love with Charlotte’s shoes two seasons ago!! I love the spider webs at the bottom of her shoes! xxx

  7. Sarah says:

    Polaroids is such a great idea. Problem with just snapping on your iphone is you can’t print anything out… Maybe someone will get one of those QR codes on the sides of a box, so you can look it up – maybe it’ll even tell you when you last wore them!?

  8. Tara India says:

    Those flats are absolutely gorgeous.. I adore Charlotte’s shoes, especially her kitty-cat flats! The Polaroid now makes me want to photograph my entire wardrobe and store everything nicely, instead of leaving it in its current messy state.. Maybe one day I will have the time and inclination. xox

  9. laura says:

    I remember seeing someone in Elle Girl who did this and was like NEED TO DO THIS.
    What a great idea for her brand – love those shoes too.

  10. Isabel says:

    We have the same size feet! If you ever do a massive shoe clearout of your wardrobe (online), I’M THERE.

  11. Egle says:

    they’re adorable! 🙂

  12. Serdane says:

    These shoes are very cute ! I like it because it could be for me an idea of present for my mother for her Bday ! She loves little heels, she finds it so chic and suitable with her simple and 20s style. Adorable.

  13. Kelsea S. says:

    very charming!

  14. They are simply incredibile, love them!

  15. Joy says:

    oh these are so beautiful! and i agree, entirely genius.

  16. Kat says:

    Wow I really love the detailing!

  17. Lydia says:

    What a cute idea. I once used a disposable camera to photograph all my shoes and replicate the fancy Polaroid closet. Not as luxe, but it did help me remember what was in there!

  18. Emma says:

    Love the shoes and the idea, need to do that to my shoe collection!

  19. Ahh, I had that same polaroid shoebox envy too. What an adorable little detail on Charlotte Olympia’s part!
    And those flats are so utterly, utterly adorable! I have the velvet Kitty heels of hers and even though they’re ridiculously impractical, they quite literally make me ‘awww!’ out loud every time I slip them out of that webbed box and onto my feet.
    Briony xx

  20. Clk525 says:

    Hey Susie, I’ve been following your blog for 2 years now and I just watched some videos of you on YouTube like the Closet Confessions and an interview with Saga Sig. I don’t have the same style as you but I love your blog because it’s different and it’s smart! The content is good and I love the way you write. And I love you because you don’t say stupid things like so many fashion bloggers, you say smart stuff and that’s why I find you so interesting. Keep blogging 🙂 xx

  21. Amazingly clever idea, this is not far from pure genious… I think I might buy a pair just to have ONE pair of shoes carefully tucked aways in a labled box, instead of in a pile.

  22. Melanie says:

    I love this idea. I too have tried to do this. I actually managed it with printed out photos from my printer once a long time ago when I had much too much time on my hands. But since then its all fallen apart. If only all designers would follow suit and provide us with polaroids like this!

  23. Lovely shoes in a box you want to keep!

  24. Deadly Bite says:

    Great idea they’ve had! LOL
    Keeping an inventory of your wardrobe is always a good idea, btw. I have a complete database of all my clothing, with pictures and information – the brand, the price and stuff like that. It might not be very glamourous, but it saves me from chaos (a bit) 😛
    Love! xx

  25. Laura Kay says:

    The shoes are delightful! and I love the Polaroid shoe labeling idea. Only I don’t have a Polaroid camera so I think I’ll draw the shoes on small paper and tack them on the boxes. Thanks Susie for your awesome blog!

  26. The polaroid snapshot is such a smart idea.
    And how brilliant is the tiny spider detail!

  27. Anastasios says:

    How cute they are! My sister is dying for them 🙂

  28. Laura Joyner says:

    On the impossible project film have you been using the light shield technique? You need to cover it from any light immediately after it comes out of the camera or else it will overexpose. Their website has techniques to make it easier.

  29. It seems to be really good blog. I appreciate you for your great work done on your blog.

  30. Mark Blanco says:

    wow. i wish i could live there):
    send free text msgs at

  31. SJP says:

    That’s a great idea! I too, longed for rows of neatly stacked shoes with Polaroids stuck to the front but for the amount I have, the cost on film would have been insane! Feel the same re Impossible Project – film seems to constantly expose, unless you hide it away inside a book or drawer. Tempted by a Fuji Instax but prefer the square shape to Polaroid/Impossible Project film, plus that would mean buying a new camera too!

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