Minty Fresh

Minty Fresh

You'd think that print wouldn't be all that exciting to me coming from a city which excels at it in so many ways.  Then I get to Tokyo and I still manage to have a chuckle at Japanese duo mintdesigns' prints which were first on display in a retrospective start to the show to celebrate their ten year anniversary and then in their S/S 12 show.  That's a chuckle as in a genuine broad smile by the by, not a laugh at their expense.

The designers Nao Yagi and Hokuto Katsui behind mintdesigns have have spent a decade of refining a print placement methodology that believes wearable and simple shapes are the best foundations for their zany messaging.  Be it hot air balloons, wordplay or clip-art type symbols, you're never alarmed at the print because the shape of the garment is so approachable.  Mintdesigns seem to excel at making friendly clothes that want to give you a hug, not unlike designers such as Peter Jensen or Eley Kishimoto. 






mintdesigns 10 year print retrospective

There's a similar application of wit that is best seen in their S/S 12 collection in this beautifully crafted lace and velvet devore fabric where words of kitsch positivity burst forth – 'Happy Mistake', 'New Hope', 'Lovely' – you see why it was impossible for me not to smile?  The message was especially potent at a newly revived Tokyo Fashion Week (read my compact round-up of it on that after the year's events could do with as much upbeat messaging as possible.  Raised favour circles, lame star prints and striped sheer organza cocoons complete Mintdesigns' S/S 12 collection that will please their fans.  Katsuya Kamo (hair and make-up artist of Chanel 'paper headpieces' fame) also assisted the show greatly with his delicate bejewelled branches atop of the models' hair. 
















mintdesigns S/S 12

mintdesigns 'garage' store in basement of Parco, Shibuya

Mint-0040 Mint-0235
mintdesigns A/W 11-12

I stopped by their sweet basement 'garage' store at Shibuya's Parco and couldn't help but be swayed by their current A/W 11-12 collection.  Piped fleecy lines in chequered formation on a pair of trousers were just the ticket for me to buy my first mintdesigns piece.  Never mind the textural complexity of the piece.  I mean just looking at these lines reminds me of all things good – lines of buttercream icing, the bright corals on juicy scallops and Japanese peach candies.  Alongside a Louise Gray shirt, an Issey Miyake bargain of a cardigan from Yoox and a pair of Simone Rocha's sculptural ponyhair brogues, there was plenty of touchy feely here to shock the gentle surroundings of Westgate-on-Sea, where I hid away for the weekend.












Leave a comment
  1. Micheal M

    2011-10-30 at 7:36 PM

    The way they played around with loud and quiet pattern was extremly suprising and generally joy inducing.
    Do they do menswear/have plans to do so? I could do with a pattern pick me up now and again.
    The outfit is awesome as usual but I think this one is especially cool. Getting the whole icing thing.

  2. Rosie

    2011-10-30 at 7:52 PM

    I love the simplicity of the dresses
    it totally highlights the gorgeous patterns
    there are some seriously cool head pieces lurking in there too!
    again i would like to say
    your outfit!
    man do you have style
    you can work any look and the trousers are, dare i say it, awesome!
    bravo honey bravo!
    Check out my blog?

  3. Carolinas Couture

    2011-10-31 at 12:19 AM

    Mintdesigns will be super hot this spring and the most beautiful dress I think was the white one with stars. Your look was very fresh and those pants I really like.

  4. Daniel Dunt

    2011-10-31 at 12:48 AM

    That Issey Miyake cardigan is absolutely wonderful – I’m actually looking for something similar myself, yet a men’s version of-course!

  5. Oogna East

    2011-10-31 at 9:06 AM

    great shoes

  6. Mode Uncover

    2011-10-31 at 9:51 AM

    Amazing outfit Susie!

  7. Evana

    2011-10-31 at 11:35 AM

    I have to agree – all of these designers are so clever in the way they’ve gone about designing and executing the collections. It’s admirable!

  8. Olive

    2011-10-31 at 2:19 PM

    You looke very chic in that trousers and that fabulous shoes!

  9. Lulu

    2011-11-01 at 12:03 AM

    You look splendid once again. I love how you can blend pattern and colour, inspiring xx

  10. I to have the same opinion that all design is so good, designers are so smart. They know about the designing and executing the collections.

  11. jobs in miami

    2011-11-01 at 12:42 PM

    A wide variety of activities can be mentioned as positive self-improvement. Have some good ones handy to mention.

  12. Chiara Brisigotti

    2011-11-02 at 9:49 AM

    the collection is fab! and the colours suit you very well!
    The bubblist’s Head Blogger

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.