Sobering Up

Sobering Up

>> Bear with me as I go through this confuzzling period of talking mostly about A/W 11-12 collection but also bringing S/S 12 into the fold as some of the international fashion weeks (Stockholm, Copenhagen, Amsterdam etc) are unfolding.  Sober Studio is a fairly new label based in Amsterdam that has just presented its S/S 12 collection, its third overall.  It makes no bones about its name which draws attention to its Dutch origins and a Calvanistic spirit.  I can see alarm bells ringing off.  No, this isn't attire for church-going, all wrapped up in sobriety.  

Cleanliness is next to godliness and in the case of this collection, the collection is about as clean as they come.  Lines blocking off colours in shirts and jackets and a general treatment of separates that means there are no frills or excess to be found.  Where Sober slightly contradicted with its namesake was to look to a 1950s ice cream parlour for inspiration for the colour palette.  I welcome that with open arms of course as an outfit resembling a neopolitan ice cream sandwich will always be requisite in any summer no matter what hot trends are floating around.  Especially when you have a background of beach huts to accompany you.  Sober may have unravelled their philosophy somewhat with these ice cream shades but the effect is still a calm of oasis and fulfils its brand mission to be functional as well as representing quality and style.  

They throw out buzz words in their brand statement such as "modern luxury" and "timeless" and "refinement" – the go to adjectives for making us nod our heads in approval.  I think having a "clear concept, good quality and an attractive price" is a more attractive proposition and there's no denying there is a direct comparison to be made to another brand COS, which also fits that description.  WIth no e-store yet and only a few stockists in the Netherlands, I haven't quite pin pointed where Sober sits at price-wise.  There's a lot to be said about trying to get as much bang for your buck out of mid-range priced pieces so I'm ready to be Sober-ed up anytime.  











**EDIT** The prices range between EUR120 and EUR430 – alright a little bit above COS-ish.  More in line with Acne pricing.  The proof is in the touching though for quality so hopefully I'll be able to check it out in person soon. 


Leave a comment
  1. thefashionguitar

    2011-07-21 at 11:21 AM

    LOVE the heels!!
    XO Charlotte

  2. s

    2011-07-21 at 11:37 AM

    nice collection!! love the shirt-dress on the 7th pic ;D
    Couture Street: Model MONIKA « JAC » JAGACIAK

  3. kim

    2011-07-21 at 12:11 PM

    Hmm, this is indeed pretty much the same as COS. Can they beat COS’s prices?

  4. Cerruti Watches

    2011-07-21 at 12:45 PM

    This models legs are amazing! I love the new collection – but i must agree – is similar to COS.

  5. naehee chung

    2011-07-21 at 12:49 PM

    so inspired by this! ur blog contents are so more than amazing susie.!!!!

  6. january

    2011-07-21 at 1:46 PM

    loving the first shirt + the first white blazer. yum. maximum.
    january, x

  7. Alisha Ross

    2011-07-21 at 1:47 PM

    You’re completely right about this being as clean as it comes. The lines to this collection are perfect. Definitely going to check them out.

  8. Taylor Lewis

    2011-07-21 at 1:57 PM

    Great collection, the blouses look great tucked into trousers.

  9. els

    2011-07-21 at 2:00 PM

    the styling is very nice and I love the clean lines. plus I want those sunglasses!! xx

  10. Rachel

    2011-07-21 at 2:09 PM

    The sunglasses are cool! xo

  11. Steph IL2L

    2011-07-21 at 2:31 PM

    I love this collection. You are so right – The classic cuts against the feminine ice cream colours are the perfect combination for a Spring/Summer collection.
    I think the word “modern luxury”, that you mentioned in was used in their mission statement, sums this brand up perfectly.

  12. Olive

    2011-07-21 at 2:58 PM

    I love the pastel color on this collection 🙂

  13. Truc Tran

    2011-07-21 at 4:05 PM
  14. laura

    2011-07-21 at 5:53 PM

    Great Clothes…shame the model looks like death though!

  15. Daniela

    2011-07-21 at 6:54 PM

    I like what I see, simple and clean lines, classic & elegant.
    Ciao Daniela
    Don´t miss my summer giveaway Рwin a sports bag from Tommy Hilfiger.

  16. saigon

    2011-07-21 at 9:38 PM

    dont think these pictures will be sufficient to convience. the same colours all ver including the dutch orange

  17. oh my dior

    2011-07-21 at 9:59 PM

    you have so many funny pictures that I love!!

  18. clarity enhanced diamonds

    2011-07-24 at 11:11 AM

    My wife loves her glasses…. just so cool.

  19. Annelieke

    2011-07-26 at 2:19 PM

    Love the soft colours of the clothes! Lucky me, I’m dutch and live in a little village next to ‘s-Hertogenbosch. So if you want to go to this city, i’ll invite you;).

  20. Iv

    2011-07-30 at 11:32 PM

    Nice, elegant clothes. The model is that a man!?

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