In the Moody for Farrell

In the Moody for Farrell

What was the best cure for easing out of my Easter Weekend no wi-fi, no blogging mode and back into reality?  Why, visiting Moody & Farrell hat makers of course!  Since my last visit though, there's been a few significant strides made.  For a start, if you take a gander at the website (thumbs up on the design!), if you didn't know any better, it would have you believe that Moody & Farrell are a long established duo…



As explained in my last studio visit post, Moody & Farrell is in fact lone and solo hat-maker Eloise Moody and her deceased grandfather Michael John Farrell is cheering on Eloise in spirit, waving his hat from up above…


When I last saw Eloise, she was working on a comissions-basis, one-off, bespoke sort of scale, selling only to My Sugarland in Angel, which boo hoo, has mysteriously closed down.  Now, Eloise has decided to take it up a notch and will be doing seasonal collections and when I saw her on Monday, was actually busy making a set of pigskin leather boaters for Notting Hill boutique Wolf & Badger so she's intent on making a go out of turning her hats into a ready-to-wear operation despite the fact it's just Eloise toiling away at making what is an impeccably turned out and finished product…


I still have Mary Poppins-themed dreams centred around these leather boater hats especially in the pale powder blue that is an exacting perfect shade…



For her new collection, she has been experimenting with wooden oak veneers and this boater is an early experiment…


… which then evolved into this beautifully shaped hat that is sort of like a compressed take on a cowboy hat but really takes advantage of the flexibility of the veneer as the crown of the hat curves right round to form part of the front peak given the hat a proper sense of fluidity.  Eloise is hoping to take her woodworking skills to the next level by experimenting with marquetry inlaid into the hats.  The mere thought of it already wets the appetite given that I'm an Antiques Road Show nut.  I want 16th century Florentine patterns on my hat and I want them now…


Wooden closed done

Moody & Farrell's ten-piece collection was inspired by the British directing duo Powell and Pressburger (directors of the The Red Shoes) film I Know Where I'm Going (1945), tracking the tumultuous journey of a woman who travels from Manchester to the Hebrides in Scotland.  Clearly Scottish and landscape-derived motifs are at play in this series of hats but more importantly, Eloise has really pushed the structures of her hats, warping conventional shapes whilst ensuring there's still something familiar about them. 


Mountain green closed done

What I love about Moody & Farrell is that she doesn't make the hat into a freakish entity and tradition and historical context is very much instilled into the designs.  You can just about see strands of the Scottish Balmoral bonnet hat (accompanied by a subtle bit of tartan) and a forage cap in these designs but of course the shapes are slightly altered and proportions are rejigged…

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This 'banana' to me is like a cross between some sort of Medieval headdress and a 1940s hat with veil removed…


These conical shaped hats are derived from the Pierrot clown hats…

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The 1940s setting of the film leaves its mark on this shape in particular where I'd feel the pressure to have some sort of 'set' hair to go with the hat…

Blue boat open done


My favourite out of my Easter Monday hat trying session is this sideways wide-brimmed leather hat that sort of doesn't serve too much of a sun-shielding purpose but rather it's a dramatic structure that floats to the side of your head, causing a few stares.  It's unapologetically large but I love the subtle palette of grey with a flash of yellow…



Through some clicking around, I also found that Moody & Farrell is currently being sold in the newly revamped Savoy Hotel's not-so-generic shop which has selected the best of British craftsman and actually admiringly, encourages people to seek out designers' studios for custom/bespoke options.  I love this fez hat adorned with a fan of vintage paper map backed by fabric seeing as I'm keen to lose my fez virginity outside of trying a silly one on when I was in Istanbul last summer.   



Leave a comment
  1. HeyItsAlexP

    2011-04-27 at 1:44 PM

    These are some really cool hats, I like the banana. It’s hard to believe that she’s a one-woman operation.

  2. handbags

    2011-04-27 at 1:57 PM

    These hats are just love it looks great,just love those =]

  3. olivia

    2011-04-27 at 3:52 PM

    lovely hats!! they are so adorable!! I Love the wood like hat with the rope around it!!

  4. cornacchia

    2011-04-27 at 4:02 PM


  5. Online Fashion Boutique

    2011-04-27 at 4:25 PM

    The hats are so unique and amazing!!
    Thanks for sharing your wonderful posts!

  6. Rebecca

    2011-04-27 at 4:31 PM

    Adorable! Quirky whilst retaining that ‘classic’ point of reference. I particularly adore the green one; the material really plays along with the triangular dimensions.

  7. Melanie

    2011-04-27 at 4:44 PM

    Who is your shirt by? It’s so cute!

  8. Megan Guernsey

    2011-04-27 at 4:57 PM

    I can just imagine my lante dog, Zing the Shih Tzu, spoting the Banana hat on the runway, looking not smurk but stylish, smiling for the camera. I for one, would wear the wooden one, like the log cabin I once resided in. Wood wood wood!

  9. Carrie

    2011-04-27 at 5:11 PM

    Such modern and original hats! How I wish people still wore hats all the time!

  10. Gaby

    2011-04-27 at 5:17 PM

    wow, i dont know which one i love more!!

  11. Jasmin

    2011-04-27 at 7:23 PM
  12. Sarah

    2011-04-27 at 8:42 PM

    Such cool hats! I wish that I suited them.

  13. january

    2011-04-28 at 12:18 AM

    i love that: “moody + farrell make hats” makes me smile. i’m so in love with the felted greyishblue one with the caramel ribbon, it’s amazing!!!
    january, x

  14. Jes

    2011-04-28 at 12:38 AM

    wow such interesting hats! i love the hats and the hat boxes!


    2011-04-28 at 3:18 AM

    what if you just gave all your favorite garments and accessories away? Just gifted them to close friends and family? Questioning your attachment to them…you probably won’t but I thought I’d ask. Cheers xoxo

  16. melbourne fashion

    2011-04-28 at 6:53 AM

    The Moody for Farrell can offer good fun,especially for the ladies who are going to attend party.The colors seem fit for younger ladies.

  17. Olga Walker

    2011-04-28 at 7:24 AM

    Thank you for sharing the post about Moody and Farrell, I love the hats and just await the occasions to wear them (sigh). I have just found your blog and am really enjoying looking through and learning. The blososphere is such a creative and supportive place:):)
    Olga from

  18. jazz

    2011-04-28 at 8:16 AM

    Susie you should totally check out Justin Boehme’s stuff if you’re going to Melbourne! it’s breath taking

  19. masha

    2011-04-28 at 9:05 AM

    haha really hilarious hats!!

  20. Olive

    2011-04-28 at 9:29 AM


  21. cuteredbow

    2011-04-28 at 9:41 AM

    Beautiful post ! Nice to discover your blog !

  22. Chuck

    2011-04-28 at 10:41 AM

    Love this post. Such beautiful, interesting hats. Glad she seems to be doing well. Now I just need my head to be about 30% smaller…

  23. dame

    2011-04-28 at 8:48 PM

    This collection is amazingly beautiful! It’s really cool.

  24. bling duck fashion

    2011-04-29 at 9:15 AM

    oh dear, my daughter loves hats and she’d be gaga over this collection!

  25. Swan

    2011-04-29 at 11:44 AM

    Well I hope she does more wood hats because they are amazing. And I love the grey with yellow.

  26. ArticulateArt

    2011-04-29 at 4:05 PM

    Really interesting hats!!!

  27. Skye

    2011-04-30 at 2:43 PM

    Oooh, I was brought up on “I know where I’m going” – it’s my mother’s favourite film of all time. She (Australian) has finally ended up aged 70, married to a scotsman and living in scotland – and I’m sure it’s because of this film (and obviously the wonderful hats).

  28. Kate

    2011-05-02 at 1:05 AM

    Your blog is amazing, I have just made the best discovery. thankyou thankyou thankyou!!!!!!!!!!!!!!!!!!!!!!!!!

  29. Lunet_photoshop services

    2011-05-04 at 7:46 AM

    The hats are so unique and amazing!!, love your blog very awesome collections

  30. charlie brown clothing

    2011-05-16 at 12:30 AM

    I love these hats. These are very beautiful! Really different.

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