Pub quiz question… what's Furla all about?  Alright Furla, Furla…  what does this label conjure up for me?  Well to be honest, not a lot other than bags that are somewhere between high end designer and mid-priced range and perhaps more apt as gifts for my mum (give her anything Made in Italy that's not excessively priced and she's a happy bunny). 

A bit of Google self-informing and I find their latest S/S 11 advertising campaign featuring Italian artist Ottonella Mocellin and photographed by Francesco Carrozzini, in a cinematic way that reminds me of Alex Prager's "Week-End" series.  Furla's already throwing a curveball on me. Then they waved candy in my face.  Their range of 'Candy' bags from their S/S 11 range basically is a boiled sweet transformed into bag form.  Or wine gum, gummy bear, pear drops, jelly babies – whichever luminously coloured sweetie works for you.

This was the way that I got lured in by the Candy Man aka Furla and so the bags in pink and orange have landed here, permeating the room with a heady beach ball-esque scent that reminds me of the sort of disposable toys that you'd get at Great Yarmouth.  That's a good thing by the way considering how many rubber dingies I loved lying in, to inhale both sea air and plastic. 


They also come with miniature Candy bags that are USB sticks as well as doubling up as Barbie-appropriate sized bags should you still be err… the sort to play with Barbie dolls…


Transclucent rubber in shades of pink and orange (as well as yellow, blue, green and black) have tricked me into thinking that summer is 'just around the corner'.  Days where pool water could splash them and sun could light them up, illuminating the  vague outlines of its contents.  Funny how I'm thinking up these cliches associated with waterproof rubber bags when Furla themselves have gone for a rather more dramatic and slightly sinister image in their ad campaign as the candy bag is lit up like a fire fly.  It probably demonstrates how much I'm yearning for sun drenched days when you can give 'serious' leather bags a rest and swing some of this bag jelly on your arms.  I'll spare the beach bare-all outfits though and stick to spring-y solutions just to convince myself that sun is on its way…




(Worn with vintage Celine stripy top, COS dress, Cacharel socks, Dries Van Noten shoes, Verdel knitted turban)



(Vintage sheer robe, Louise Gray dress, Pierre Hardy x Louise Goldin booties)

The draw of sun, water and plastic fumes aside, there is of course a slightly transparent quality to the Candy bag.  Not entirely see-through given its boiled sweet quality, but your bits and bobs are definitely visible.  In support of the ol' "What's in your bag?" post that most fashion bloggers tend to experience at least once in their blogging lifetime, I've bared all here, so you guys can one up on me and outdo my paltry bag contents portrayal.  Mine are pretty boring – essential and excessive due to the roominess of the bag.  I've seen some beautifully presented bag contents, arranged and displayed in a weirdly spell-binding way so I invite you all to do what the inner fashion blogger spirit in all of you is telling you to do, by emailing your photos of artfully arranged bag contents to stylebubble@gmail.com

Everyone who participates who's in and around London, is invited to a shindig at the Furla store in London (in-store 20% discount, booze and DJs I gather…) in April.  At the event, five winners overall will be announced and each will receive the Candy bags of their colour choice.  We can then all get together and get ourselves down to the lido just to have them all bobbing about in the water for jokes… ah, another waterproof/rubber bag cliche.  I'm just full of them.

I have no idea what makes the 'best' "What's in Your Bag?" picture but anything that makes me chuckle is a start I guess.  Choosing five of them may be completely arbitrary but then again we're talking about rubber bags here, not the Pulitzer.  Empty your bag and see what unfolds…  


Bag of M&S cashew nuts (I'm prone to feeling cranky without regular eats), Canon S95, Oyster card in Delvaux card holder, eye drops, tissues, Penhaligons Artemis solid perfume compact (for inhaling on the smelly tube), Chanel mascara, No. 7 concealer and powder, Bourjois eyeliner, YSL Touche Eclat (yes, I'm THAT predictable, Topshop nail polish, blush and nude lippie (I'm finding their products fairly reliable…) cheap paperback (this changes on a weekly basis because I crunch through books fast on bus rides), Blackberry, Louis Vuitton passport holder (that I use as a wallet…), Royal Mail cards (I always have stuff to pick up at the delivery office), Carmex, USB stick (I'm using the Sibling one at the moment that also comes with a handy beer mat… ), keys, Smythson diary (thanks Lane Crawford for the Crimbo gift), Sharpie pen

*This post was sponsored by Furla… not a line I normally pull, but I swear it's only because the Candy bags look like boiled sweets…

Comments (58)

  1. Joy says:

    They look really yummy. I want to lick them, is that really weird?

  2. Eline says:

    I’m so on love with the first outfit! You’re wearing my absolutely favourite colour combination. I’m also basically dying to own one of those bags but for 200 euros that if a dream that’s far off. Torture!

  3. EJ says:

    Is it bad that I want those bags purely to have the chicest swimbag on the block? Really lovely. I want to see the top half of that Cos dress too as think I love that too. Curse you, Buble, for bringing out the consumer in me!

  4. Awesome bags! And great styling, love the first look!

  5. Lisa Ann says:

    OMG! I love these bags. I have eyeing them online…
    Take a look at my blog and you will see why. LOL.
    I too have a thing for sweets… A bad thing!
    โ€šรนยง Lisa Ann

  6. Michelle says:

    I’m in love with this CANDY bag!!
    Love your style too- New Follower : )

  7. moi says:

    The future is orange?

  8. Moly says:

    oh!!! mini furla USB? Wow! Where can i buy it? Please tell me! Big transparent Furla is not for me, beacause i have big mess in my bags…

  9. salome says:

    Looooove these pics and the 2 look…. ;D
    whoopies pie here: http://magmoiselle.fr

  10. Brigadeiro says:

    The little USB candy bags are too cute for words! Love that first outfit!

  11. *amanda* says:

    OMG! The two most fun outfit posts EVER!

  12. Denise says:

    Your first outfit just made my day!

  13. Sally says:

    As a lover of Furla and all things bright, I’m SWOONING over theses bags.

  14. Barcelonette says:

    love these fluor plastic bags!!!!! My favourite is the blue one though

  15. Mertxe says:

    I love the colour combination between the pink bag and the blue-green dress. It grabs the attention straight away.

  16. so so so cool… and hope u tell us more about that furla event ๐Ÿ˜‰ more… when it comes, ok….
    socks in first pic just perfect… guessing where to buy? in ther uk store?

  17. Amber says:

    I have been wanting to revive the jelly bag! Do you remember jelly shoes?

  18. SACRAMENTO says:

    I just adore your outfit post the best, and most inspiring.
    Loving the one with the pink bag and nightgown.

  19. Caroline says:

    Your SOOO inspiring!
    Your doing the orange/pink as well as me!
    It way to cool;)

  20. Kimberly says:

    love these bags! ive been seeing them so much on various blogs! i would looovveee to have one but lucky you! adorable outfits!

  21. Nolly says:

    You are different from other bloggers.
    Totally NOT mainstream.
    I love that!

  22. I love the bags and you paired them so well with your outfits. The clothes highlight the bags and the bags bring out the beauty of the clothes.

  23. Amy Creyer says:

    I love these bags and your first look. The striped Celine top is incredible. I’m a sucker for anything bright and neon.

  24. Vintice says:

    You’re simply amazing!

  25. I’m in love with those candy bag specially the pink one!

  26. kim says:

    Love the first outfit, brilliant colours!
    Where do you pick up your paperbacks btw? Any fave bookstore in London or is it online?

  27. Meanz says:

    You look so adorable in every outfit and I love these bags!

  28. Caroline says:

    OH I want them too!!!! ๐Ÿ˜€ Love your blog and I saw yesterday the thing on Monki tv and it was very interesting and cool ๐Ÿ˜€

  29. This is exactly how a sponsored post should be! Well done Susie for navigating a tricky corridor and coming out with something quite charming and genuine. The bags are totally you and your aesthetic and its pretty clever of the brand to realize this potential. Nice gifties!

  30. Rachael says:

    Honestly, I’m not really into the candy bags but I must admit I fell in love with the mini usb stick bags…so adorable!

  31. So yum!<3 i just put the candy bags on my wish list! ๐Ÿ™‚
    also i LOVE your outfit.. so cute!

  32. Sarah says:

    Ha ha I love the idea of the mini handbag USB sticks! Talk about matching accessories!

  33. Celia says:

    Wow, it’s the first time, I am really jealous of you.
    I’d love to have the pink or green bag since I first saw one of them. Why am I not living in London????

  34. shabby says:

    That Louise Gray dress is GOLDEN and of course you accessorize perfectly, per usual.
    I’ll be e-mailing you tomorrow with my bag contents when the sun is (hopefully) back out again. These surprisingly sunny London days have been prematurely sending me into Spring-mindedness.
    A sponsored post, you lucky girl! You are most definitely a blog goddess!
    xx shabby

  35. meg says:

    please could you tell me what lipstick you’re wearing in the first outfit photo (and poss the second but I can’t tell)…it’s gorgeous! x

  36. I absolutely fell in love with this bag when I saw the clear one. But now that I’m seeing that pink one I think it’s a toss up!..such a great summer bag and they look nice and sturdy..
    i want one!
    โ€šร„รฎLorena :: http://www.TravelDesignery.com

  37. Wikibea says:

    Wow, I love your second outfit particularly. These bags are cute. I like the USB key too. Geeky me ๐Ÿ™‚

  38. Hanna says:

    Those bags are so intense!

  39. Kylie says:

    How cute. Would jelly shoes and one of these bags be too much? The only problem with me is I am a bag content hoarder. I wouldn’t want everyone to know my dirty secret ๐Ÿ˜‰ Maybe it would be an opportunity to get organised x

  40. Kate says:

    http://thingsorganizedneatly.tumblr.com/ <<<< the best for inspiration!

  41. january says:

    love the furla bags!! they’re everywhere already and i’m head over heels!!
    january, x

  42. Erika says:

    Your first outfit is f-ing adorable…the fact that you can pull off so many layers of that color is a testament to your style. Good on you!

  43. Love it, the first outfit is my favorite!!
    I’ve just sent you my “what’s in your bag” photo and details… fingers crossed now!
    See you @ Furla!
    xo thefashionguitar

  44. Lucy says:

    oh you are such a lucky girl susie! I really love how you’ve styled them too, particularly the orange one – its very me! I can’t wait for the event, will hopefully be able to say Hi then!
    May have to enter your comp too tho if I have time! ๐Ÿ™‚

  45. Arianna says:

    Adorable!!! I have one too! But mine didnt come with a mini USB ๐Ÿ™ was it supposed to??

  46. susie_bubble says:

    Arianna: Apologies – I thought all bags came with the mini USB sticks but I think mine came with one only because I’m a journalist… and the USB stick has boring info like press releases and images on it… sorry about that!

  47. Cinnabonny says:

    We love the furla bags…but have a look at
    you can win a Bottega Veneta ๐Ÿ™‚

  48. buy vibram says:

    I love sunshine and beach!

  49. hildely says:

    Hi dear. I live in usa i love this bag can you sell me one of
    Yours furla candy bag. Im serius girl pls letme know
    I really want i have the mony. Let me know asp.. Bye

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