Don't ask me why I replaced mashed Sisqo's Thong Song with Alexander Wang's surname.  It seems like the sort of chant that the legions of fan girls that Wang has garnered over the past few years might be singing on the streets.  Or should that be 'have' instead of 'has', as in should I be referring to Alexander Wang as a plural… a group… a big time superbrand which is what came to mind, when I saw the taxi cab ads passing by as well as mahussive billboards of the S/S 11 lookbook looming over me announcing the first flagship store opening. 



The ex-Yohji Yamamoto store on the corner of Grand and Mercer had been boarded up with the pending Alexander Wang "Opening Soon" sign for over six months and now finally it's open and whilst expansive, given the amount of space, I was expecting something much starker.  Instead I went in and was confronted with a sprawling mass of baby's breath (I think?) clambering up a cage structure at the doorway that added something unexpectedly pretty to the entrance.



Go further in and the pretty flora continues with a purple blooms decorating the coffee table and the cashier counter…



Then there's the giant fur hammock suspended in the middle of the store, something that purposely breaks up the space and along with a couch adds intimacy to what is a monolithic space.  Black walls, silver accents and maybe some blocky furniture would have conformed to a cliche of Alexander Wang's brand values but this space was pleasantly tranquil and had some aptly fun touches that in a similar vein have elevated his clothes from grungey, downtown uniforms to something more thought provoking.  One of those ironic touches, was that piss take of lux apres ski wear and richy rich tendancies in the latest A/W 11-12 which as I said before gets a thumbs up in my book…


Perhaps I will take back the plural identity of Alexander Wang because whenever you see him in person, it is still that young and vastly energetic guy who just happened to hap upon a time where his clothes resonated with New York and beyond…

Anyhow, a stark and sterile place wouldn't suit someone who smiles as broadly as this…


It's a sea of white and black clothes wise as I believe S/S 11 stock is still coming in but of course one shade caught my eye…


…this was for me the stand-out piece in the S/S 11 collection.  There's something about mint-green baco-foil mixed with copper detailing that works really well.  Actually should baco-foil come in different metallic colours?  Hmmm…


The rose-gold/copper hues pervade the jewellery…


… as well as the shoes with a peachy echo best seen in these chunky boots…


I'm sure these bags will be a permanent fixture on shoppers in and around Soho from now on…


Wisely, the store is biased heavily towards the plethora of bags which has expanded vastly with exclusive styles made especially for the store, with all the intenions of flying off the shelves…



Case in point, I literally walked up to the shelf, grabbed a clutch and totted off to the counter in less than ten minutes.  An act of extravagance that I put down to my continuing interest in anything rose gold/copper related as well as missing one contact lens from my eye which induced a headache that probably made me think I was one of those airy types that buys a designer bag in an instant…


The one above was a bit of a financial stretch despite the amount of rose-gold studding that I think is far more striking than the familiar gold studs.  Instead I went for this canvas, leather and rose-gold accented paper bag clutch that I either carry like a brown paper bag or folded up.  I take back what I said about those silver/copper loafer heels fromt he A/W 11-12 collection being my next significant Wang buy (yes, everyone DOES refer to his goods label by his last name only…).  The store being so scarily close to either of the Grand Hotels where I normally stay will perhaps be my financial undoing despite my protestations against being a Wangite.  Or maybe I'll just surrender one of these days…

Sing it with me then… "Girl I know you wanna show da na da na… That Wang Wa Wang Wang Wang…"




Leave a comment
  1. nicola

    2011-02-16 at 11:43 PM

    love-love-love-love-love!! I think Wang wouldn’t mind us using his name as part of the thong song!!
    Those chunky boots are to die for

  2. Nema

    2011-02-16 at 11:53 PM

    I kinda like that mint-green jacket 😀 And so adorable bags!

  3. genevieve savard

    2011-02-17 at 12:31 AM

    g-g-g-g-gorgeous bag and all the bags there, the bottom studs still rock. and i love that mint baco-foil fabric, but not sure i would wear it… is the babies breath fake? or just for the opening, maybe it will it rot away slowly up there and sprinkle delicately onto shoppers heads like celebration confetti christening the new store. i hope so.

  4. amalie

    2011-02-17 at 12:39 AM

    looove alex wang! and omg, those peach heels are gorgeous! and so is that bag in the last two photos.

  5. Milena

    2011-02-17 at 12:46 AM

    I love orchids! and I love those ones!!
    check the ones I have!

  6. Fashion Agony

    2011-02-17 at 12:56 AM

    I think I need one of those bags!

  7. X Alex

    2011-02-17 at 1:00 AM

    Everything just oozes chic and modern! really gorgeous! It’s amazing how everything he touches turn to (rose)gold!

  8. Annie

    2011-02-17 at 1:03 AM

    Okay ~ I can not get that fur hammock out of my head!! Thank you ~ LOve your amazing style ~ really inspiring!!
    xxx kisses ~ Annie

  9. winnsome

    2011-02-17 at 1:05 AM

    Hey susie nice score! I love the paper bag shape. Carrying bags in your hand is kind of more fun than over your shoulder.
    Hey thanks so much for the heads up with Helen Turner/ Marie Parsons. I’m coming to live in the UK towards the end of the year so I can finally go to some of the awesome grad shows myself ahhhhh!!! so excited.

  10. gorete sousa

    2011-02-17 at 1:21 AM

    I love A Wang!!!!
    great post


    2011-02-17 at 2:32 AM

    Loove how the stor eis decorated, so pretty!
    I love the mint-green baco-foil jacket! I was really wowed at it. I guess cause I never thought of foil for clothing.
    I also looove the studded bags and that paper bag clutch <333

  12. CeC

    2011-02-17 at 4:44 AM

    thank you for posting something like this
    and as soon as i go to NY i am going to this store, no question

  13. Madame M

    2011-02-17 at 5:28 AM

    Ooooh myyyyy Gooood! Of course Alexander Wang are so fantastic but this shop is classy and creative…and funny (fur hammock!!!!!)!
    I think this a very good thing that the creative team did not hesitate to add a touch of humor in this fabulous project.

  14. osopolar

    2011-02-17 at 6:50 AM

    wooooowwwwwwww, amazinggggggggggggg !!!!!!!

  15. mll mag

    2011-02-17 at 8:34 AM

    great pics 😉
    GIVEAWAY on my blog: come & win a great T-Shirt ;))

  16. SarahJayne @ Goldmine Trash

    2011-02-17 at 10:08 AM

    That’s some jewelry to die for. I love the metallic jacket as well.

  17. ellio100

    2011-02-17 at 10:59 AM

    He looks so happy! I love the reinforced corners of that bag and it’s clever folding! good choice 😀

  18. Anthea

    2011-02-17 at 11:55 AM

    Love your photos as always 🙂 Love the bag you ended up getting. Funny a great purse/clutch is always justifiable!

  19. Olive

    2011-02-17 at 12:39 PM

    Who doesn’t love Wang? He’s amazing and creative! 🙂

  20. edoardo

    2011-02-17 at 1:58 PM

    Ahahah I lvoe the title 😉 FUnny, however these pcius area really cool and show a kind of Wang that was really wodnerful. Actually with his last show I have to reconsdier his work because, for me, the last show of the designer is too “conceptual/commercial” and looses completely any consideration for the feminine body!

  21. Kristie

    2011-02-17 at 3:02 PM

    I LOVE the shiny green jacket. Really want something like that for Spring.

  22. Azede

    2011-02-17 at 4:58 PM

    oh wow, this is so funny because I saw that ad so many times on the taxi’s all over the city and wanted to go. But I had insignificant time in NYC and decided to try and sneak in Alexanders show – only to arrive at the end (as everyone was leaving). Good news: I met Alexander as he was leaving which made like, my month.
    thanks for sharing

  23. thefashionguitar

    2011-02-17 at 7:25 PM

    I am in love with his collection and secretly also with him… don’t tell my bf!
    xo thefashionguitar

  24. lin

    2011-02-17 at 11:11 PM

    I love wang. i love these bags.

  25. The Clothes Whisperer

    2011-02-17 at 11:33 PM

    the new store looks amazing! Great pics, Susie! Was good to see you in NY, hope you get some rest on the flight back, catch you TransAtlantic!

  26. Rossella

    2011-02-17 at 11:43 PM

    wow his store looks amazing
    let me know your thoughts on my new blog entry and follow me at:

  27. Stone Child

    2011-02-18 at 12:54 AM

    His line does go beyond the expected stark and minimal japanese aesthetic…which is why we all love him! Great post!
    Check out my jewelry on Etsy!!

  28. Jimmy

    2011-02-18 at 7:15 AM

    I truly believe Wang embodies the American Dream, coming from a small family, from a third world country, sewing on his dorm, and now owning a store, is truly admirable. He’s not only a cult-following brand, but a hard working kid. I’m sure he’s inspiring many kids of his generation.

  29. safra

    2011-02-18 at 8:29 AM

    it will be interesting to see how this stand alone store does.

  30. JJ

    2011-02-18 at 1:21 PM

    I know he’s very unoriginal but I didn’t expect to see such a blatant ripoff of the Bless fur hammock concept.

  31. susie_bubble

    2011-02-18 at 1:44 PM

    JJ: Bless’ hammock is of course infinitely better – it’s puffy!!

  32. michelle

    2011-02-18 at 4:38 PM

    love alexander wang!
    (want to hear your opinion on my leopard wedge bootie from

  33. ash

    2011-02-18 at 6:39 PM

    rodarte sisters are true artisans!

  34. mel

    2011-02-18 at 9:05 PM

    i cannot wait to go to the store and lay on that mink hammock!! keep peta people awayy!!!

  35. Little Red Book

    2011-02-19 at 10:53 PM

    Well done choice on the Alexander Wang bag buy!

  36. Micci

    2011-02-20 at 11:05 PM

    When you called it “baby’s breath”, I thought you meant a literal representation of a baby’s breath. I thought, “Wow, that baby must have really bad breath.”

  37. Charlee

    2015-01-12 at 10:23 AM

    Oh yeah, fauolbus stuff there you!

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