Smartening Up

Smartening Up

>> When people talk about blogger/brand collaborations, there's a cynical air that's wafted about.  Evil blogger selling out to evil corporate brand.  What's each party getting out of it in monetary value?  What's the bottom line?  These are questions that will continue to put myself and others in the blogger inquisition line of fire. 

Is it therefore so hard to believe when I get together with a young designer and mess about in my hotel room, play around with their clothes, bid them adieu and that's it?  Oh their token of thank-you affection was a box of cookies from Tribeca Treats.  Cookies and clothes horsing around – the end.  WWD's little newspiece about this video with designers Alex and Eli, had me laughing at "Bubble is not being paid for her time", as though my time is supposed to be portioned up by x amount of ¬£$¬£$. 

It was a laugh.  My room at the Tribeca Grand has a pet fish which I've named Tuncay (pronounced TUN-CHAI), and he also got to feature in the video.  There was a rail of Alex and Eli's Star Trek-inspired clothing (more about the collection when I get hold of the lookbook images) where I had my first pinstripe experience as I tried on a few outfits.  Shruti Ganguly was on hand to film it all.  I chomped on a plate of fries whilst doing it.  That was pretty much it. 

Alex and Eli's way with tailoring has meant that my trouser woes have ended with no alterations needed with a perfect fit that's off the rack and that will continue for A/W 11-12 as a pair of orange-red suede cullottes will be the next Alex and Eli addition hopefully along with a few printed pieces that feature space trinkets made to look like a vintage silk scarf print.  I'll be delving more into the ins and outs once I get the lookbook but for now, this is the result of two hours in an afternoon.  I love charging my time for cookies. 



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  1. Tamsin

    2011-02-15 at 1:10 PM

    I would probably do most any work for cookies, but I won’t tell my boss that.
    STAR TREK inspired clothing?!?!? *dies of love*

  2. thefashionguitar

    2011-02-15 at 1:19 PM

    Love it! Thanks!

  3. maskemannequin

    2011-02-15 at 1:21 PM

    haha…i think they re-worded their article…it now says
    ‘Bubble is not being paid for her time but she did get first dibs on the fall line.’
    What a difference 2 letters can make…lol!

  4. Lucy

    2011-02-15 at 1:25 PM

    You can see how much detail and efforts has been put into these clothes. I love the textures and fabrics especially – it looks like they’re very ‘of the moment’ but also easy to layer.

  5. susie_bubble

    2011-02-15 at 1:28 PM

    Makemannequin: Apologies I think I had a typo in my post – I think WWD’s piece was always like that!

  6. Naomi Marie

    2011-02-15 at 1:28 PM

    I love that your hotel room has a resident fish.
    Those trousers are absolutely super! Looks like you had a good time. I love cookies, so that sounds like pretty decent compensation to me.


    2011-02-15 at 1:43 PM

    Everything looks better, when you add your human touch.
    Thank you Susie.

  8. Al

    2011-02-15 at 1:45 PM

    Great post.
    Love the clothes in the video, a good colection.

  9. edoardo

    2011-02-15 at 1:51 PM

    I love the video, it’s really funny and nice!! i also love your outfit!

  10. Emine

    2011-02-15 at 2:48 PM

    hahahah, my brothers name is Tuncay!

  11. emine

    2011-02-15 at 2:49 PM

    hahahah my brothers name is Tuncay!

  12. Joy D.

    2011-02-15 at 5:40 PM

    It is a little harsh to say this but I will say it anyway. The print media and some higher level brands see you as a commodity. However, they see you as a commodity with choice meaning you can use it more or less to your advantage. It is a pretty crazy notion but that is what it seems from WWD’s response and is something I have been thinking about in more detail recently.

  13. fashion tidbits

    2011-02-15 at 10:24 PM

    Tuncay is soooooooooo cute!! Gimme the fish bowl! Love the video, your voice sounds amazing susie 😉

  14. Melody

    2011-02-15 at 10:40 PM

    Lovely video! I love the clothing collection, you have a nice sense of style.

  15. Rossella

    2011-02-16 at 3:27 AM

    great video love it
    let me know your thoughts on my new blog entry and follow me at:

  16. Starr

    2011-02-18 at 7:11 PM

    Lovely collection and funny lady, I see what she means by almost a crush lol

  17. Jazzi M

    2011-02-26 at 7:59 PM

    Money or cookies, it’s sincerity that means the most to me in a collaboration. And I always find that here. I love love love what you’re wearing and I’m sooo sold on those red shorts! PS – it looks like Tunchay is dancing around in the beginning of the video – adorable!

    • Lisa

      2015-01-12 at 11:32 AM

      I’ll try to put this to good use imytaideelm.

  18. Riniti

    2011-03-03 at 3:02 PM

    I loved the shirt that was shown last in the vid! who’s song is played here??suits the video just perfect!

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