IMG_6902 Dolce & Gabbana's strategies concerning the world of online can claim to put a notch on the timeline of the rise of fashion bloggers if there ever was one with their move to place a row of bloggers in the front row and it seems to me that it continues to engage with the world of online in a variety of ways that included live commenting during the show that were logged onto screens suspended in the show venue so that the audiences' eyes kept on being diverted from catwalk to screen.  It will probably take a BoF style interview to get to the bottom of where all of this is going and what are the ultimate benefits but for now, I'm happy to partake when asked especially when it's an opportunity like styling the window of the Dolce & Gabbana store on via Della Spiga 26 in Milan.  Bloggers styling windows – not a complete novelty perhaps (*ahem* COS) but I suppose it's the Dolce peeps wanting to claim another first – a superbrand, high-end designer muscling in with the bloggers via their windows.  Is the love reciprocated? 

Well I said yes, because the S/S 11 collection, which we were using to style the windows luckily happens to be one of my favourite Dolce & Gabbana collections of recent years – bingo on the timing.  Does it mean I'm a Dolce girl?  I'm not sure that's the objective to mould me into one, as Dolce said that what they were after were different perspectives in their visual merchandising, something that was out of the Dolce & Gabbana norm.  I think I may have achieved that with one outfit in my window where Barbara, from the Dolce & Gabbana visual merhandising team, couldn't stop chuckling at the fact that I had put lace bloomer shorts over polka dot trousers.  I'll err… take that as a compliment?

Anyhow, I couldn't join in on the festivities last night that took place with Bryan Boy/bryanboy.comDenni Elias of The Chic Muse, Ingrid Chua-Go of The Bag Hag Diaries and Kristin Knox of The Clothes Whisperer doing their windows at night, hob nobbing with Domenico and Stefano as well as Anna Dello Russo (I officially love her more having spoken to her as opposed to admiring her outfit chutzpah from afar…) as I was flying back to London to prep for Paris.  So instead, myself and Kelly of The Glamourai did our windows on Friday afternoon. 

There wasn't too much time/resources to do an elaborate window set-up so we set about dressing mannequins and frankly Dolce & Gabbana's showpieces alone had enough to play with for visual effect so I wasn't too unhappy about not being able to say… do an artistic video installation as a backdrop… because that's just the sort of thing that I can whip up in no time. 

I arrived to find my mug (mostly shots by Phil Oh) on a screen which each window had dedicated to every blogger…


Evidence of the brand's love of gadgetry is embedded throughout the store…



Yet respect for the past is also emphasised with archive pieces such as these corsets/basques from the mid-90s displayed in glass cases throughout the store… 


It was these crystals on this archive piece that started the onslaught of me grabbing the statement pieces of the S/S 11 collection for my windows, ignoring my initial ideas to really play with prints…


Such as this heavily crocheted skirt with crystals sewn on so heavy that my one wrist struggled to hold on to it…

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Then came another with this skirt embellished with the biggest sequins I've ever seen in my life… it's the magnified Gulliver's Travels' version of a sequin because each one is about 10cm in diameter.  I believe the piece was custom made for somebody as opposed to one that featured in the show.

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(Pics above by Dennison Bertram)

I also picked out some other white lacey bits and bobs from the S/S 11 collection as well as some polka dotty bits and pieces for a rail that was part demure, part extravagant given that I had some serious shiny bling going on with the two skirts above…


The resulting outfits kind of formed a trio of a weird day to night transition with not too much cohesion other than a love of piling on stuff that included lots of medallion necklaces, scarves, two bags worn across the body and then just an appreciation of the lace, the detailing and the craftsmanship of the pieces particularly in the two statement skirts and the beautiful embroidered sheer blouse that ties at the back…


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Gosh, I really hate impromtu signatures – "Write anything you want!" they say and my mind draws an instant blank…


I believe one of the skirts (probably the mahussive sequinned one…) has already been sold within a few hours of my window being done so it will look a little different right now if you're passing by in Milan.  I hope it's gone to an owner who appreciates sequins the size of a biscuit…

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(Pic above by Dennison Bertram – Wearing Arnsdorf trenchcoat, Whistles lightning bolt shirt and matching trousers, Forever 21 shoes, Alexander Wang clutch, Sarah Frances Kuhn camera chain – more about that later!)

Comments (55)

  1. Ruby says:

    Crochet is lovely . Many fashion scenes been highlighting crochet from Granny Afgan Squares to crochet crystal skirt here . I love crochets and knits and don’t mind knitting like old granny ha ha .. For those who are interested in more crochet can have a peek a boo at my blog and would appreciate if you share to drop your comments about the lovely pieces …

  2. You get to do so many amazing things!! Love your picks by the way!
    xo thefashionguitar

  3. Brilliant dress! I like the white bag, so cute..

  4. You made these over the top pieces look so wearable and FASHION! I love it! Your camera-strap is so cute by the way, is it a DIY?

  5. Floz says:

    the crochet-crystal dress is beautiful. as well as the crochet bag. dolce and gabanna’s romantic side is something I like much more than there darker side.

  6. This post is great, I like the clothes which are presented here…
    Wonderful pieces..!
    Théa Unknown

  7. margief says:

    crystal and crochet?? there is a definite DIY in the depths of my mind somewhere. Ths msut have been such a great opportunity…i want to see the other windows as well

  8. omg so beautiful
    you’re so lucky 😀

  9. SACRAMENTO says:

    I absolute adore D&G. They are so far ahead of the game, and a true inspiration.

  10. Wow – love the lace. Truly beautiful and adore the Whistles lightening bolt set. I have the jumper in the same print but the trouser/shirt combo looks awesome.

  11. wow gorgeous !! love it 🙂

  12. callahan says:

    Still now even though I have been reading blogs for years now, I find it fascinating how they have crept into the fashion world with out any guidance and help, just based on personal style and just expressing their views and opinions in a completly free environment, you have such wonderful oppertunities! and you definatly rise to every challenge, your window just looked beautiful!! x

  13. Valeria says:

    Wow!! love this post, as I love bags with macramè and crochet skirt!
    Really great!!

  14. meili says:

    aaaaaaaaaaaa I love your trenchcoat !!
    my god you are so lucky to do that !!

  15. Oscar says:

    OMG you are the cutest!! What an opportunity to work on a window like that.
    Greatings from San Francico

  16. shabby says:

    Wow, what a fab opportunity, congrats! I love how you styled them. The pieces are so great on their own – I’d probably be like a kid in candy store. And I think the massive sequins are awesome!

  17. Lala Jr says:

    Hi dear!
    I like sooo much your blog, I’m a new follower!!!

  18. michelle says:

    great opportunity 🙂 love your camera chains!
    want to hear your thoughts on beso

  19. Indiana says:

    Your window is beautiful. I wish i could have seen it personally.

  20. How nice shopping.. I like that outfits too.

  21. X Alex says:

    The ginormous sequinned skirt is such a statement piece! There’s no way anyone can miss that huge blinging detail when they see the window. I suppose that’s why the skirt is sold so quickly. Kudos.

  22. Nicola says:

    Oh mother, what big sequins you have! lol..
    Kidding aside, they’re beautiful and a good reason to wear my shades when the sun isn’t shining enough this summer. lol. Pretty pretty, I love it as much as I love! xx

  23. Felicia says:

    I love your window so much! Looks like so much fun!

  24. carolyn says:

    what an amazing opportunity. and your window looks fabulous!

  25. thebaghag says:

    Loved your window, Susie! x

  26. Honestly Susie you sort of had me double take there. Susie Bubble and Dolce? Who would have thought your aesthetic translated so well?! Those windows look like a very Dolce version of your normal outfit posts. I reckon they should hire you as their stylist on a more permanent basis. Inject some Bubble whimsy into their normally tacky chic collections and I’ll start paying attention. Bravo!

  27. FashionLover says:

    Wow! Dolce definatley need to hire you! SERIOUSLY!
    Good luck my dear, you have a VERY bright future 🙂

  28. thebaghag says:

    Susie, it was nice to meet you albeit so briefly with Denni of Chicmuse. Hope to bump into you again here in Paris. xx

  29. ROssella says:

    love your outfit so cute
    let me know your thoughts on my new blog entry and follow me at:

  30. Susie your outfits scream what I love!!! My favourite out that I would wear out and about is definitely the flower embellished white shirt with diamante white skirt!!! Those seriously over sized gold sequins really made me giggle! Congrats on such an amazing opportunity!
    Love Tiffany

  31. sarah says:

    love the camera strap, think i may have to order one!!

  32. Woow, Love your outfit so much..

  33. jackor says:

    ohhh really its very beautiful dress i like it very much..!!! 🙂

  34. The skirt with big big sequins and the outfit out of three showcased in the middle is amazing.
    Lovely collection by the way.

  35. Julia says:

    Its quite sad to read, that beside the latest Hongkong Case and Trial, now Dolce and Gabbana opened a store in Kiev in shopping center Mandarin Plaza owned by a gangster wanted by FBI, Semion Mogilevich. looks like they are getting into dark business lately.

  36. Julia says:

    ts quite sad to read, that beside the latest Hongkong Case and Trial, now Dolce and Gabbana opened a store in Kiev in shopping center Mandarin Plaza owned by a gangster wanted by FBI, Semion Mogilevich. looks like they are getting into dark business lately.

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