My brain can't handle anything that's too far over the edge at the moment.  Especially with my recurring nightmare involving me strapped into a metal corset and being drowned in the sea by a mysterious being.  I promise it will all be endearing as opposed to cloying though.  I had a shop agenda in Hong Kong which sadly got swept away due to err… prioritising roast goose and other tasty treats.  Instead, I happed onto Daydream Nation's debut store totally by accident because Steve and I went to visit Arnault Castel, owner of Kapok, which is tucked away into the compact but awesome Wan Chai St Francis Yard/Sun Street nugget, and he alerted me that Daydream Nation had opened a store nearby.  Thus, this little area pocket becomes even more awesome.  If I could stick Mak's Noodles there too, I'd be a happy shopping/eating bunny.

Daydream Nation may need no introduction to regular Style Bubble readers but seeing as I've been getting an influx of newbies due to a certain NY Times article (*ahem* self plug, self plug… ), I should explain that the sibling duo behind the fashion meets art label Kay and Jing Wong have made a name for themselves doing visual presentations at LFW and now based in Hong Kong, they're probably one of the most established young designers in their hometown.  The opening of their store marks a big stepping stone in the label's timeline, providing Daydream Nation the means to establish their visual world which is so fundamental to the label as well as showcasing the local creative talent that Kay and Jing engage with.


They've dubbed their little corner of Wanchai as their United Kingdom of Dreamers and Lovers with a mini passport that issue those that either dream or love with rights and privileges.  Alright, a rather kitschy way of handing out discounts (HK-ers love a good discount scheme… I have store membership cards that I sign up for in HK and never ever get round to actually using them…) but it does make me all beam-y about my own EU passport – no offense to other passport colours but I just really like that shade of maroon…


It's Chrrrriiiiistmas… speaking of which… have you circled out your TV guide yet?  I plan on watching no less than 24 hours of accumulative TV over the holiday period…


Daydream Nation's jewellery is perhaps more well known than their ready to wear given that it's quite widely stocked and their wool covered glasses necklaces below are one of their signature pieces which sadly has been ripped off to bits…



Their A/W 10-11 collection 'Boy on the Tree' features muted tones, ruffles and blanket stitching and plenty of cosy knitwear… all sensible stuff with just a smidge of whimsy…



The accompanying accessories to their collection… a small satchel featuring my most oft-used word ' Random – an annoying trait that I'm trying to cure myself of, and a pair of Japanese Harcsa plimsolls customsied by Daydream Nation…

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Daydream Nation's store like I said also showcases other HK talent such as Hoiming, an accessories label that has designed these half-there, half-not bags, distorting shape and perspective…



…in addition they've chosen their own label favourites to go into the store such as Louis de Gama and socks by Ayame

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Daydream Nation's United Kingdom also comprises a second floor where they organise various workshops for quite a reasonable price… note, that's HK dollar… divide it roughly by ten to get the GBP price…



Had no idea there was a HK beekeeper's organisation but HK Honey (aided by a cute alliterating name) is just that…


Always good to leave any shop with a quote in mind… my visit ended with Henry James…


I also left with something more tangible than quotes – pieces from the A/W 10-11 collection which include this ruffled short poncho that manages to slip on over most things yet still allows for arm movement (my biggest concern with capes, ponchos and the like is the freedom to flap my arms in wild gestures)…



… here I've worn them with a pair of nubbly tweed trousers by Japanese label Kolor, a cheeky buy from Lane Crawford whilst I was in HK.  It appears I've developed a thing for blanket stitching in general, seen here on the zips on the pockets and running up the legs…


(Worn with vintage cashmere jumper, Tabio 210 DENIER tights (crucial in this weather), LD Tuttle shoes, vintage box bag)

Another tangible take-away treat was this Daydream Nation feather-y, pearl-y necklace which slotted right in with the feather-y texture of this Monki jacket



31 Replies to “Daydreamer”

  1. I know this post is supposed to be about Daydream Nation, but that Monki jacket is what really caught my attention! The texture is really gorgeous and it’s a nice match with the feather collar. It’s times like these when I wish I could reach through the screen and feel the fabric, hopefully that doesn’t sound too creepy haha.

  2. Those socks! (are they Ayame? They’re lovely) That feather necklace! I better stop with the exclamation marks…
    Are 210 denier tights really enough protection to allow one to wear a skirt in London in this weather? Only asking because I’m a tropical who starts piling on woolies the minute the mercury dips below 12C.

  3. Really really a daydreaming store!
    Everything in that store so inspiring, cute and chic.
    By the way envy your pants!
    You always know how to mix and match something with a different colors and patterns!
    Always waiting for the next post 🙂

  4. Love the suggestion for Mak’s to open in Star St.!! And good find re: HK Honey. They’re going to be my go-to whenever I I just read recently that their office is in an old walk-up in Yau Ma Tei (grunge central), and Michael Leung (the founder of HK Honey) loved it so much he asked the owners of the flat to keep the old (well, vintage, I suppose) furniture there. If only more HKers could love HK like him and the Daydream Nation duo.

  5. Having a fashion statement beyond the contemporary is really a thing to have. This is like fashion forecast. Thanks a lot for letting me see the pictures. More power. Being fashion forward and having a wide imagination can give us a better understanding of what we really wanted in life. Fashion like having freedom to express yourself.

  6. What a fabulous place, I really love the black, cream dress and the olive jacket with the shoulder rosette detail. Very cute! Great little shopping adventure and don’t you just love LD Tuttle!
    Maryjane xoxo

  7. i am absolutely in love with the monki jacket!!
    its also nice to see a louis de gama piece, i bought a divine top by louis de gama a couple years back, his clothes are so romantic!

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