>> What ranks the highest in popular email subject lines that I get in my inbox?  "T-shirt Line".  I probably get twenty emails a week telling me about another new and exciting t-shirt line featuring highly unique designs but I just can't muster up that much excitement.  Yes, I did a t-shirt design for Borders and Frontiers.  Perhaps people receiving emails about that collab had the same reaction as me.  Is there such thing as t-shirt label lovin' karma?

Well I'll try and make amends with Vol I then.  Scott B. Allcorn, who has worked in the fashion biz for 15 years has now decided to put all his efforts into Vol I.  Together with print designer/illustrator Sam Cotton, they have created a range men and women's digital printed garments that are starting off with tops.  I say tops because clearly from pics, they're not yer' standard Fruits of Loom tee shape nor are they in cotton either.  Though Mr Cotton might want to rethink that to cash in on some pun-tastic posts – looking at his own website, it turns out Cotton has worked on prints for the likes of Alexander McQueen, Carolyn Massey and J.W. Anderson.  The painterly style that permeates these prints has been transferred to Vol I's first collection 'Book of Geo' a study of surface taken from the human anatomy, skins in animals and more instantly recognisable textures in fabrics. 

Digital print with all its precision and exacting requirements is only employed here to enable the fabric to drape and move but a more painterly texture has been retained as the prints were created by being painted on canvas first.  And so, a digital print tee that on paper sounds like photographic prints would be involved actually results in a more beautiful and arresting print in my mind‚Ķ 

Anatomy… A less visceral and gentler take on the Katie Eary heart t-shirt, no?




Skins… featuring a lovely stingray skin print… I love the word 'galuchat' for stingray…


Textures… painted into blocks or more directly, painted as folds of fabric on the hem of the shirt…

Vol6 Vol7


When presented in these flat forms, the textures spreading across the tee can be seen more clearly especially with this python print that I think is probably animal print at its most subtle level…


There are also some new tees which aren't in the lookbook… an evolution and adding of styles which probably means we're not going to get seasonal collections (not really necessary in a tee label of course…) and hopefully their online store is up soon for people to start getting a hold of these…



Comments (19)

  1. Anik says:

    Wow!! I love the one with the painted ruffles at the bottom!

  2. Alexandra says:

    While I do realize this is slightly off topic… I love the hair in this shoot.

  3. Becca says:

    These are, simply, fantastic.

  4. Jade says:

    those are so dope, are there mens versions?

  5. Rufina says:

    these are sooooo beautiful
    I love the drawn on ruffles 😀

  6. pearl says:

    wow. seriously.

  7. Desiree says:

    I’m always on the lookout for original tees as I just can’t find ones that sit right over the chest, don’t skimp on length and don’t have too much arm coverage. Thanks for sharing!

  8. Valentine says:

    That’s very original, and to my surprise not disgusting at all lol
    -diary of a fashion stylist-

  9. CMoore says:

    where can I get these?

  10. S.Ella says:

    Is the model Azila? (I know I should be talking about the tees, but Azila has an amazing face).

  11. Miss A says:

    A few of these remind me of Francis Bacon for some reason.
    Anyhow still love the graphics.

  12. Hi..thanks Susie for the great blog and thanks also lovely people for the posts..
    Yes we are always inspired by Bacon.
    The model is Azila, she is a superb.
    We are selling the collection to your fave local boutique, so look out for them instore soon. Otherwise we have a wait list on certain styles, please email me and I will let you know as soon as we have stock!
    much love

  13. Ooh, I like the one with the skeleton, I’ve been looking for something skeleton-ey for ages! And I like the last one with the tree, too. Thanks for sharing, it is hard to find tees that are a bit different, not too over-the-top. I can see these getting lots of compliments every time they’re worn.

  14. Linda says:

    these are such awesome designs!

  15. wow, amazing. beautiful t-shirt .

  16. dsquared says:

    some designs idear from X-ray. it good imagination .

  17. Vedette says:

    I love these shirts. The neck part looks a bit small though

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