>> See what I did there in the title.  I've come to refer to Imran Ahmed of Business of Fashion as a BoFfin… given that I now just call Business of Fashion Bof and actually…. Imran is in fact a business of fashion boffin…i.e. someone who knows what they're talking about. 

So Imran the BoFfin is in conversation again, live streamed, live Tweet and live audience a-go-go…this time he'll be speaking to Natalie Massenet.  Now she's been pressed around quite a bit lately and I feel like I may have seen features on her everywhere but I know that Imran will get a completely different angle from her and will also be posing questions to Massenet from the Twitter/blogosphere.  Hopefully he probes her about the upcoming Mr Porter (I'm excited and I'm not even a Mr…) and where can NaP go after seemingly achieving everything it set out to do?  Live stream will start at 7.30pm UK time… and I can't be arsed to work out the time conversions for all the places around the world…

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